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Added for You - Internet Marketing Tips from a 10-Year Old?
Advertising your business in the correct manner is a sure shot key to success. Advertising helps you to reach out to a larger number of people from other websites. You definitely cannot expect these many people to come to you on their own.But Advertising is very, very COSTLY! And if you don't watch out, you may actually be going broke after paying your advertising bills, if your ads do not generate revenue. So, you should make sure you get value for your money.With my own experiences in this field, I have d
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books
The phrase net neutrality has been bounced around on the news sites a lot lately. So what is net neutrality and how will it effect you?Large broadband (dsl and cable) Internet providers want to edit what its subscribers have access to. For example lets say ISP A has a deal with Product A which has a rival B. So when you subscribe to ISP A and try to go to product B's site you will be redirected to product A or simply not be allowed to see it.This is obviously wrong. There is already enough spin in main
My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!
I said they could go, but they'd need to earn the tuition money.
Well, the kids are the published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.
They decided to give people an incentive to buy the book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.
Ben wrote the first spiel:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"
Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books.
For those embarking on careers in business accounting, it pays to take accounts receivable training. In fact, it's essential for management trainees, systems analysts, and other business professionals to upgrade themselves and be in a better position to understand the accounts receivable aspect of business management. It may sound dull, but it is integral.Training encompasses all aspects of accounts receivable. The bill or invoice segment covers preparation, which includes vital details pertaining to the transacti
Ben wrote the first spiel:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"
Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books
Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. Most large corporations focus purely on the bottom line and employees are the biggest expense.And sadly, many workers become lax at maintaining their professional network when they've worked with a company a while. With mass layoff announcements screaming at us every day in the news, having a dead or outdated business network can extend the time it
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books
Get Money OnlineTechnology has made the world a fascinating place to live, and it’s the Internet that brings us all together. You can do everything online these days – from furnishing your home, to getting a college education. But, if you know how to use the Internet, you can also get money online. The best part is that anyone can do it – if they know how to use the Internet.If you’ve ever sat down at your computer, opened your web browser, and looked up some keywords in an online search engine, then you ca
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books
Recently in a report by the Federal Trade Commission they listed as one of the reasons to pro-over disclosure policy was the cost effectiveness of the franchise rule. Citing that it saved franchisors and franchisees money to do it that way. How can the FTC in good faith write the words “Cost-Effective” describing Disclosure laws in any industry, including franchising. There is nothing Cost-Effective about the current disclosure laws.All the costs of over disclosure are past onto the consumer and therefore hurt co
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books. Conversion rate? A whopping 75%!
No one bought more than one book but instead of being told, "No, I'm not interested" most people responded by saying, "Ohhh, I think one is enough..."
Granted, the kids have only sold 15 books and they've got a way to go to reach their goal of selling 159. And, their numbers are too small to conclusively say that each little change was directly responsible for the corresponding increase in sales. But, assuming their results are valid, what Internet marketing tips can you learn from a 10-year- old?
First, set a goal. Know what you want to accomplish.
Second, create a plan for accomplishing your goal. Adding a deadline always helps.
Third, start somewhere and then make changes to improve your sales. They can only get better.
Fourth, give an incentive to take action now - offering a limited time special or a limited number of items for sale creates a sense of urgency.
Fifth, tell your prospects the reason for your offer.
Sixth, have a strong call to action so people know exactly what you want them to do.
And seventh, know your numbers. Make changes designed to improve your conversion rate and then monitor what happens.
And there you go. Real world Internet marketing lessons learned from a 10-year-old.
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