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The Ostrich Sales Reporting Syndrome
It's the end of the month and the dreaded sales meeting is minutes away. As you drive into the office, you think about the questions that will be asked today. It isn't the questions that plague you, it the answers that stirred your mind into a sleepless night. If you are like most salespeople and sales managers, you don't like reporting or forecasting sales. Perhaps you think of the sales reports as chores you don’t enjoy. This isn't the first time you have had these th

ite clients – the ones you love so much you’d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with

DiscoverThe Deepest Secrets For Choosing The Potential Affiliate Programs...
The only way to keep up with the latest about Affiliate Marketing is to constantly stay on the lookout for new information. If you read everything you find about Affiliate Marketing, it won't take long for you to become an influential authority.Earning money online with affiliate programs are one of the most lucrative jobs in history. Other than the fact you can profit greatly with your own affiliate programs, you can easily promote your products or services with

The Book Yourself Solid article series continues with

Key Number 2: Choose Your Ideal Clients

Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity… happiness… and I got more perfect clients by referral than I ever thought possible.

I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn’t able to accomplish the highest good for my clients. You can’t possibly be productive, effective or successful if you’re working with clients that are not ideal.

MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you. Wouldn’t it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with…and with absolute certainty determine that you will settle for nothing less.

I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients – the ones you love so much you’d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with

Can You Use Customers' Names Too Many Times?
When I worked in guest services at The Ritz Carlton, I noticed some employees had a tendency to overuse guests' names. Unfortunately, after a certain point, it worked in reverse. (Especially in conversations under 7 minutes)Name overkill doesn't just happen in the hotel industry - it's everywhere. Sure, we know people love to hear their names more than any word in the dictionary. But there comes a point where customers are thinking to themselves, "Alri

le.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with

Budget Marketing: Maximizing Your Exposure
Every small business knows the importance of exposure to get customers in the door. And while execution of this basic marketing principle comes in varying degrees of complexity and cost, you do not have to empty the bank account to get your company’s name in front of a targeted audience.Following the old, basic marketing model – putting a sign with your company’s name on the door; sprinkling your advertising budget across print, radio and television campaigns; an

rforming optimally at your peak…when you are with all the people who inspire and energize you. Wouldn’t it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with…and with absolute certainty determine that you will settle for nothing less.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with

Quality Manufacturing Is A Team Sport
As an engineer, my job has never been to built it and sell it. If the product isn't any good, you build no brand loyalty and don't boost brand identity. But the job is not mine alone. From engineer to manager to production technician to the guy that sweeps the floor, quality begins with the figurative low man on the totem pole. To me it's very much like the butterfly effect or ripples on a pond. One thing ties to the next, ties to the next. It's all very synergist

move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with

Who Are Your Best 10 Prospects?
Even when you have planned your list, it may still be difficult to determine which names are the best ones to contact for the day. I like to look at the last time I contacted them and if it is longer than 60 days, the name gets closer to the top of my list. Once I have looked at all of the lists, I will have sections of 30-60-90 days. I like to make a mix of best-customers to customers that only give me some business and also at least one where the customer went elsewhe

ite clients – the ones you love so much you’d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)

- Courageous (dream big and aren’t afraid to take risks)

- Resilient (come back for more even in the face of failure)

- Think big (they have high aspirations and their projects benefit lots of people)

- Naturally collaborative (they see the benefit of working with others to accomplish their goals)

Now, come up with your own.

1. _____________________________________________

2. _____________________________________________

3. _____________________________________________

4. _____________________________________________

5. _____________________________________________

6. _____________________________________________

7. _____________________________________________

8. _____________________________________________

9. _____________________________________________

10. ____________________________________________

Benefits of working with Ideal Clients:

- You do your best work

- You don't feel drained or tired

- You feel invigorated and inspired

- You connect with clients on a deeper level

- You feel successful and confident

- You know your work matters and is changing lives

- Current clients consistently refer new clients to you

- The magic of you sparkles and comes to life!

Congratulations! You just created a filtration system for potential clients. I’m sure you’ve heard the expression A. B. C. - Always Be Closing. Instead, I say…A. B. C. – Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

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These days, almost all customer support systems are automated. Still, nothing beats the ‘real thing’ – live customer support that is both warm and friendly. Live customer support can do so much more for a company than business owners and managers realize. It creates a favorable impression on people – customer, partners and prospective clients who come in contact with your company.

Take advantage of the many opportunities that exist for free or low cost online public relations.

If your true desire is to keep the business in the family and pass it on to the next generation, you have an obligation to yourself, to the business, to your employees and yes to your son or daughter to make sure you are doing everything you can possibly do to help them prepare to take over the business. I can offer one simple piece of advice; when they are ready, back off and get out of the way.

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