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Added for You - Advertising Sucks! Long Live The Web!
Email marketing is outpacing direct mail marketing as a means for generating interest and sales. According to ExactTarget, a leader in email marketing, fifty billion emails are dispatched per day worldwide and 88% of emails are considered spam. If you are using email campaigns as a marketing tactic, how can you get your messages to sta
Getting safety training right or wrong has immediately obvious and emotionally and financially tangible consequences. The rewards of: no deaths or disabling injuries, no grieving families, no grieving workmates, no damage to reputation, plant and machinery, no increase in compliance costs and full availability of your products and servic
What about an ad in the local newspaper or a trade publication? They don't c
One of the biggest mistakes I see beginning internet entrepreneur's make is trying to reach too broad an audience and/or market. Yes, that's right. Just think about it.The internet is a huge place with millions and millions of bits of information competing for users' attention. Some of those tidbits are straight-forward informatio
What about an ad in the local newspaper or a trade publication? They don't
We are affected when we are introduced to two vastly different alternatives in succession. We know that contrasting two alternatives can distort or amplify our perceptions of things. Generally, if the second item is quite different from the first, we will tend to see them even more differently than they actually are. As a Master
What about an ad in the local newspaper or a trade publication? They don't
How can the distributor take advantage of existing relationships between Inside Sales/Customer Service personnel and customers? This age-old question has caused managers to implement a variety of approaches in the attempt to tap perceived potential, but many fail and the question persists. Why?Most firms do not have adequate measu
What about an ad in the local newspaper or a trade publication? They don't
Often when we think of an effective marketing campaign we think of big companies or ad agencies with a lot of marketing firepower.But, that's not always the case.Recently, I got to see well designed and implemented marketing campaign that was tiny but extremely effective.The marketing genius behind this success story
"If you're not happy with the volume of responses and sales you get from the ad I will give y
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