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Is One Of Your Employees Holding You Hostage?
I just learned of another NBA player who has been accused of domestic violence. This is the third or fourth time that this player has had off-court problems which are in addition to numerous on-court issues. I am waiting to hear the lame excuse his team officials are going to use to defend this guy.Oh, did I mention he is an all star?This guy is a cancer on his team and is going to negatively affect it. It never fails…there will be an inevitable implosion sometime

In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.

The main problem with creating products is not in the build process, but rather in the "Ideas Process."

Product Ideas Come From NEEDS

* New Knowledge

Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products.

* Emulation

Modification and copying of existing products and services is the most common source of new ideas for products.

* Ego

Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production.

* Difficulty

Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products.

* Scarcity

Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages.

Product Development

Products can be developed in one of two ways :

* Product Centric Approach

This is where the idea and the product are the drivers of the process.

Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success.

* Market Centric Approach

In this approach the Market is the driver.

It focuses on identifying clear market needs and then finding very specific products to satisfy those needs.

With this approach you know your product will succeed before you commit money to the production process.

The Research

The two main purposes of research are :

* Technical Viability

In this step you analyse the process and cost of manufacture.

The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ?

* Commercial Viability

This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment.

A Practical Exercise In Creating Your Own Product

Step #1 - Developing NEEDS

Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.

Step #2a - Idea Development Using a Market Centric Approach :

Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :

Hi Forum

I am doing some research and would like to know what is the single biggest difficulty you have with x ?

Name

Hi Forum

I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?

Name

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1

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The Power of 'because...'
"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part --

Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products.

* Scarcity

Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages.

Product Development

Products can be developed in one of two ways :

* Product Centric Approach

This is where the idea and the product are the drivers of the process.

Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success.

* Market Centric Approach

In this approach the Market is the driver.

It focuses on identifying clear market needs and then finding very specific products to satisfy those needs.

With this approach you know your product will succeed before you commit money to the production process.

The Research

The two main purposes of research are :

* Technical Viability

In this step you analyse the process and cost of manufacture.

The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ?

* Commercial Viability

This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment.

A Practical Exercise In Creating Your Own Product

Step #1 - Developing NEEDS

Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.

Step #2a - Idea Development Using a Market Centric Approach :

Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :

Hi Forum

I am doing some research and would like to know what is the single biggest difficulty you have with x ?

Name

Hi Forum

I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?

Name

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1

Traffic and O

Your Company Without Training - Any Questions?
Okay, be honest!Are you guilty of sticking in a few boring videos and calling it training?Do you send in your department heads to deliver a few, rushed, canned presentations and call it orientation?Are you then surprised when your new employees don't live up to your expectations, and your employee turnover numbers keep rising?What if you took the time and money that you spend on employee recruitment and put it into employee training? Would it make a diff

n identifying clear market needs and then finding very specific products to satisfy those needs.

With this approach you know your product will succeed before you commit money to the production process.

The Research

The two main purposes of research are :

* Technical Viability

In this step you analyse the process and cost of manufacture.

The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ?

* Commercial Viability

This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment.

A Practical Exercise In Creating Your Own Product

Step #1 - Developing NEEDS

Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.

Step #2a - Idea Development Using a Market Centric Approach :

Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :

Hi Forum

I am doing some research and would like to know what is the single biggest difficulty you have with x ?

Name

Hi Forum

I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?

Name

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1

Traffic and O

7 Secrets to Internet Marketing Success That I Learned from Willie Crawford
One of the first names that most brand new Internet marketers discover as someone that they want to quickly get to know and learn from is Willie Crawford.Willie is a 10 year veteran of Internet Marketing and is well known online as an encyclopedia marketing wisdom that he willingly and openly shares with his massive audience.I recently had the tremendous opportunity to interview Willie Crawford. I had already learned a lot from Willie over much of the past d

return on investment.

A Practical Exercise In Creating Your Own Product

Step #1 - Developing NEEDS

Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.

Step #2a - Idea Development Using a Market Centric Approach :

Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :

Hi Forum

I am doing some research and would like to know what is the single biggest difficulty you have with x ?

Name

Hi Forum

I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?

Name

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1

Traffic and O

Surviving When Clients Aren't Rolling In
As the holiday season starts to settle in, the workload for many Micro-Businesses can slow down.Service-based businesses in particular consider this a slow time of the year. But, in reality, it's a great time for us to step back and reconsider the direction of our businesses.Here is our top 10 list of "to do" items to get your business ready for next year:1. Catch up on Correspondence Respond to or file any and all business correspondence. This includes sn

s be of interest to you ? If so what specific features you like to see in the solution to x ?

Name

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1