Tags |
|
|
Links |
|
|
Added for You - Advertising Divas and Consumer Queens
If you are considering selling your business this article will help you evaluate your company as a strategic acquirer might. From that perspective it pays to focus on ten critical areas of value creation. The better your performance in these areas, the greater t
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Many wonder if free advertising is an effective way for their website to get exposure. Contrary to what you might think, there is not an easy answer to this question.We know that advertising on television can be effective as well as radio advertising. We
If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men.
And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.
These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?
US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
A distinguishing factor of a hosted PBX system from conventional systems is the lack of any onsite equipments. In a hosted system, the functionalities of a standard PBX system are provided as a service through a dedicated connection. This kind of PBX system is the
And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010.
These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?
US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
A successful IT consulting business should be focused on selling your consulting services and not selling products. At this stage of the game of starting an IT consulting business, you should not be looking to be a dealer for someone or an authorized solution for
These statistics are huge by anyone’s measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet?
US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Just because you want to get your printed pens into the hands of future clients doesn’t mean you are limited to offering them in buckets at your office, as freebies at conventions or via direct mailings. There are plenty of unconventional ways to pass out printed
US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
It may be a good decision for small business owners to choose to be treated as an S corporation for Federal tax purposes. This allows income to flow through the corporation without being taxed until it is claimed as income by the shareholders. This avoids double
So what does this really tell us?
Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power
Fact #2 Women are the dominant gender when it comes to online spending
Fact #3 Women know women better than men know women (I’m sure most husbands would agree.)
Who better to understand the consumer behavior of women than women themselves? This last fact should lend itself to a rush to employ or promote females into the positions of advertising executives and creative directors. Now guys, don’t get us gals wrong, sensitive men can still create great ads for women and vice versa, but if the above statistics can be believed, then surely you should be eagerly encouraging the women in your industry to play a greater role in both decision making and creativity.
This makes such common sense to me, nothing biased about it.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/7071/added4u-Advertising-Divas-and-Consumer-Queens.html">Advertising Divas and Consumer Queens</a>
BB link (for phorums):
[url=http://www.added4u.com/article/7071/added4u-Advertising-Divas-and-Consumer-Queens.html]Advertising Divas and Consumer Queens[/url]
Related Articles:
Downey Mold Abatement - Why Cost Shouldn't Be Such An Issue
The Best Advertising for Your Dollar: Newspaper, Radio, TV or Internet? How To Tell Which is Best
Bookmark it:
|