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Added for You - Dump Those Helping Verbs from Your Ads and Promotion Copy
Not all Business Service Companies should invest in advertising to promote their companies. But I thought all businesses must advertise to stay in business? Well not all of them and let me tell you why. Once you have a secured number of customers you may not wish to advertise because you cannot take anymore work or you do not want any more work.Take a mobile oil change busine
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In difficult economic times, the question of how to deliver value to conference attendees while keeping the cost under control is truly a conundrum. Determining what activities conference attendees see as valuable can be quite elusive, as in your coercive effort to attract them.What do today’s conference attendees want? First, explore the basic types that attend conferences,
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If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
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Sociologists put 100 people in a room for fifteen minutes. They secretly instructed two of those people to say only negative things, and the other 98 to say only positive things. Guess how long it took the two negative people to find each other and talk? Fifteen minutes! Like attracts like.Some entrepreneurs love to blame their bad financial circumstances on others. But when
“That a girl, Cindy!
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out h
Storm clouds are hovering in the drug research domain where Indian companies have raked in the moolah from a string of successful discoveries.Research costs are on the rise and the chances of success in discoveries are less. The time to develop new drugs has also lengthened. A few years ago, it took around two years to launch a new drug; it now takes over six after approval
“That a girl, Cindy!
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out h
Whether you're a PR consultant, a web developer or graphic designer, chances are you've experienced the time-intensive quest for the perfect image. And I'd be willing to bet that you've also experienced the angst that accompanies the quest. Will you find the right image in time? And will it blow your budget?Despite your mega Microsoft clip art library, and the vast (and depe
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out h
The Internet brings many opportunities and advantages to small businesses but these firms are not grasping the concept of how and why to use the Internet to increase sales. Many small businesses use word-of-mouth advertising from satisfied customers, which generally reaps local revenue. In most cases, due to limited revenue generation, prices of products and services from small busi
Most sentences had no more than 3 words.
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they
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