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  • Added for You - Dump Those Helping Verbs from Your Ads and Promotion Copy

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    me this afternoon and watched a girl’s soccer game. We heard shouts like:

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    “Go!

    “Watch out!

    “Move your…”

    If there was a verb in a sentence, it was an action verb.

    Most sentences had no more than 3 words.

    I thought, we’re out h

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    e:

    “That a girl, Cindy!

    “Go!

    “Watch out!

    “Move your…”

    If there was a verb in a sentence, it was an action verb.

    Most sentences had no more than 3 words.

    I thought, we’re out h

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    If there was a verb in a sentence, it was an action verb.

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    I thought, we’re out h

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    Most sentences had no more than 3 words.

    I thought, we’re out here with a bunch of copywriters!

    We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.

    If you don’t remember the 23 helping verbs, here they

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