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Added for You - Don't Use Your Print Ad on Radio
This is a scary statistic. Imagine how much more successful your event would be if you could get just half of those "undecided" folks to register. Imagine how much more energy there would be in the room, not to mention how much extra cash would be in your company's bank account.<
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find yo
The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting the
Why then should you waste valuable advertising seconds on the radio by telling me your phone number?
Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you
Microsoft Great Plains is main Microsoft Business Solutions accounting package for the US market. You should probably expect some issues when you have software development company to be bought by big player - in this case Great Plains Software was bought by Microsoft (Bill Gates was
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find yo
When you own a small business and have never owned a business before then it would be understandable if you needed some bankruptcy help. There is nothing to be ashamed of, you may not know which section of bankruptcy to file for and we can help you. One of the first questions to be a
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find yo
Is it possible to use advertising to create a trend? Can we use advertising to start a social movement? Can advertising be used to get the ball rolling and change the way our society works? Advertising to create a trend is possible and it is done more often than you think. Specia
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find yo
A recent national market research by Guideline, Inc. one of the nation's largest providers of Market Research Expert Consulting and International Research shows that, 85 percent of consumers typically watch movies at home on the small screen. Even when it's a movie they want to s
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:BizCardSay@BigIdeasGroup.com
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