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  • Added for You - Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%

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    Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!

    It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is

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    st and desire, and offered a solution...all in a few short words!

    It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question i

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    lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question i

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    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question i

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    y" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don't know", you need to pay attention!

    Are you a "me-me, we-we" yellow page advertiser?

    Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"

    If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad th

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