ext time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at an

The key when you are writing lucrative emails and to lucrative list building is to drive people to your sales letters time and again. Now, you might ask, what about creating a personal relationship with people? Well, in my mind, that goes back to driving people to my sales letters. You see, if I create a healthy relationship with people, they will visit my sales letters when I ask them to.

So why not sell in my emails?

Here is the deal. You might be excited about something. And you make a big deal about it. You are all excited. You get your subscriber excited about it by writing in exciting language. Your subscriber clicks through to the web page sales letter and is very disappointed.

What just happened? That subscriber just lost faith in you, that’s what happened.

The next time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at ano

people? Well, in my mind, that goes back to driving people to my sales letters. You see, if I create a healthy relationship with people, they will visit my sales letters when I ask them to.

So why not sell in my emails?

Here is the deal. You might be excited about something. And you make a big deal about it. You are all excited. You get your subscriber excited about it by writing in exciting language. Your subscriber clicks through to the web page sales letter and is very disappointed.

What just happened? That subscriber just lost faith in you, that’s what happened.

The next time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at an

y not sell in my emails?

Here is the deal. You might be excited about something. And you make a big deal about it. You are all excited. You get your subscriber excited about it by writing in exciting language. Your subscriber clicks through to the web page sales letter and is very disappointed.

What just happened? That subscriber just lost faith in you, that’s what happened.

The next time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at an

citing language. Your subscriber clicks through to the web page sales letter and is very disappointed.

What just happened? That subscriber just lost faith in you, that’s what happened.

The next time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at an

ext time you hype something, even something he might normally respond to, he is going to be less likely to open it, or click through, or if he does, then he does so with doubt.

But let’s look at another scenario.

Let’s say instead that you use language like this:

Hey, I came across something I thought you might like. No big deal. Take a look at it. Let me know what you think.

Sean

Now, how is that different? Well, first off, his expectation is different. He is thinking, well, I will check this out – awful nice of Sean to send this my way.

So when he gets into it, if he doesn’t like it, he thinks, well Sean meant well – and my relationship is preserved.

And if he gets there and likes what he sees, then what does he think?

He thinks, wow! I really appreciate Sean sending me here.

I really believe that your long term open rate and long term click through rate is a lot higher if you do not use hype. You always want to give the reader the opportunit