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  • Added for You - Podcasters, Use These Simple Facts to Convert Visitors to Subscribers

    The Secret 3-Step Formula To Guarantee Your Success - Online & Off
    There's one thing you want - SUCCESS. Quickly. Easily.There's two ways to get it. Joint Ventures and Affiliate Marketing.There's three steps to succeed. And we'll talk about them now.Affiliate Marketing lets you earn money selling other people's products and services. Joint Ventures let you leverage other people's time, money, and customer lists.Both can make you rich fast. And it's easier than building your own business from scratch all by yourself.There's just one hurdle to overcome - you need others to help you, partner with you, support and assist you. So you must be able to 'ethically influence' your potential partners - an
    he payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. The

    The Ecommerce Buying Process From Start to Finish
    Many people take for granted the amount of work that goes into putting an online store together. They see a website, products, and a shopping cart and think that it must be easy to pull together. Building your own online store can be a difficult process. And getting online purchases to work can be complicated. Have you ever wondered what the buying process looks like from start to finish? Let's take a look at that process.When someone comes to an online store, there are a host of technologies working together. Once that person puts things in their cart, they are starting a cueing process. This places all of those database objects, which are products in t
    Unless you were living in the cave for the last six months, you've probably heard about Podcasting. Savvy marketers begin to adapt this new technology as a marketing tool to help them communicate with their prospective customers. In this article, I am about to explain why Podcasting can be so popular while other proprietary streaming audio protocol failed. These simple facts help you assure your visitors to adopt the technology and subscribe to your podcast.

    Introduction to Podcasting

    Podcasting, as its name implies, is a combination of two terms:

    1) iPod: a popular media player by Apple, and

    2) broadcasting: delivering your audio files to those that subscribe to it

    But it may not always have to do with iPod. One of the myths when it comes to podcasting is that you need an iPod to listen to the audio. Nothing can be more wrong than that. Different creative ways are invented to use virtually any media player which has the capability to play audio file for podcasting.

    According to Wikipedia, podcasting is a method of publishing audio programs via the Internet, allowing users to subscribe to a feed of new files (usually MP3s).

    Yet others refer podcasting as downloading audio content (an enclosure contained in a feed) and synchronize it with your iPod or other media device.

    So which one is true? Both of them. Yes, I'd like to view podcasting as delivering audio content through an RSS (version 2.0) feed and for clients to grab the content and listen to it at their own pace and place. The community later invented new term to refer to the client part: podcatching.

    Why is it so popular?

    End-users tend to adapt new technology if it requires minimal effort on their part. They may very well scared off by podcasting the first time they hear it. Thanks to an awful name assigned to it.

    Letting them know that they require very few simple steps to start podcasting helps. Adds to the fact about the benefits of podcasting and the kind of content waiting for them, and they will be sold in no time. If you use these tactics to persuade your site visitors to subscribe to your podcast, you will see higher conversion from visitors to subscribers.

    Probably one of the important factors that makes podcasting so popular is that it uses existing technologies and expands on current ones that have proven to be working.

    This is not to say that proprietary technology won't succeed, but it sure helps if it can leverage and build on things that are widely accepted standards and protocols.

    MP3, RSS, and HTTP

    Podcasting -- which most of the time is in the form of audio -- uses the well known file format such as MP3. Imagine how hard podcasting have to try to penetrate into the market if it tries to invent a new file format for itself. MP3 has been around for quite a while. It is small (in file size), portable, reliable and popular.

    Current media players and portable devices have been built with support for popular file formats, including MP3 even before podcasting is ready. This can only mean that once podcasting is opening door to the public, it can reach as many target audience as it possibly can.

    Podcasting takes the existing RSS 2.0 standard to carry its metadata content. It builds upon the standard, make it working with much less of a struggle. Dave Winer made this possible by adding enclosure to RSS feeds.

    Finally you can use the same standard that is used by web browsers to request and send data. Yes, the same language for the World Wide Web: HyperText Transport Protocol (HTTP).

    Using the same protocol for the web means that podcasting can transfer the feed and the payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. Ther

    Electronic Newsletters - Building a Personal Marketing Database
    Having a free newsletter or eZine is an essential marketing tool for any business, individual, or organization. Upon first consideration, it may seem like a third-rate marketing ploy, or not worth the hassle to maintain. However, when you create a newsletter, you not only provide your subscribers with valuable information, you also create a mechanism to reach out and touch your subscribers every month or week, or any time period of your choosing.Everyone who receives your eZine is a potential customer. Whether you are selling your services or products, each newsletter is an opportunity to generate revenue. It is also a chance to increase recognition and grow yo
    rtually any media player which has the capability to play audio file for podcasting.

    According to Wikipedia, podcasting is a method of publishing audio programs via the Internet, allowing users to subscribe to a feed of new files (usually MP3s).

    Yet others refer podcasting as downloading audio content (an enclosure contained in a feed) and synchronize it with your iPod or other media device.

    So which one is true? Both of them. Yes, I'd like to view podcasting as delivering audio content through an RSS (version 2.0) feed and for clients to grab the content and listen to it at their own pace and place. The community later invented new term to refer to the client part: podcatching.

    Why is it so popular?

    End-users tend to adapt new technology if it requires minimal effort on their part. They may very well scared off by podcasting the first time they hear it. Thanks to an awful name assigned to it.

    Letting them know that they require very few simple steps to start podcasting helps. Adds to the fact about the benefits of podcasting and the kind of content waiting for them, and they will be sold in no time. If you use these tactics to persuade your site visitors to subscribe to your podcast, you will see higher conversion from visitors to subscribers.

    Probably one of the important factors that makes podcasting so popular is that it uses existing technologies and expands on current ones that have proven to be working.

    This is not to say that proprietary technology won't succeed, but it sure helps if it can leverage and build on things that are widely accepted standards and protocols.

    MP3, RSS, and HTTP

    Podcasting -- which most of the time is in the form of audio -- uses the well known file format such as MP3. Imagine how hard podcasting have to try to penetrate into the market if it tries to invent a new file format for itself. MP3 has been around for quite a while. It is small (in file size), portable, reliable and popular.

    Current media players and portable devices have been built with support for popular file formats, including MP3 even before podcasting is ready. This can only mean that once podcasting is opening door to the public, it can reach as many target audience as it possibly can.

    Podcasting takes the existing RSS 2.0 standard to carry its metadata content. It builds upon the standard, make it working with much less of a struggle. Dave Winer made this possible by adding enclosure to RSS feeds.

    Finally you can use the same standard that is used by web browsers to request and send data. Yes, the same language for the World Wide Web: HyperText Transport Protocol (HTTP).

    Using the same protocol for the web means that podcasting can transfer the feed and the payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. The

    Internet Marketing - Importance of a Sales Funnel
    One of the most important things you can do to maximally monetize your list is to create a sales funnel.So what is a sales funnel? Imagine a regular funnel, like the one you might use at home to help you pour something. At the one end, the funnel is really wide, and at the other end the funnel is really narrow. Now imagine that your email campaign, or subscriber base is the big end of the funnel – everyone on your list enters the funnel at the big end. For example, they all entered when you ‘sold’ them a ‘free’ ebook – they really bought it from you by paying you with their name and email address. At the small end of the funnel is the few people who go all
    ed to it.

    Letting them know that they require very few simple steps to start podcasting helps. Adds to the fact about the benefits of podcasting and the kind of content waiting for them, and they will be sold in no time. If you use these tactics to persuade your site visitors to subscribe to your podcast, you will see higher conversion from visitors to subscribers.

    Probably one of the important factors that makes podcasting so popular is that it uses existing technologies and expands on current ones that have proven to be working.

    This is not to say that proprietary technology won't succeed, but it sure helps if it can leverage and build on things that are widely accepted standards and protocols.

    MP3, RSS, and HTTP

    Podcasting -- which most of the time is in the form of audio -- uses the well known file format such as MP3. Imagine how hard podcasting have to try to penetrate into the market if it tries to invent a new file format for itself. MP3 has been around for quite a while. It is small (in file size), portable, reliable and popular.

    Current media players and portable devices have been built with support for popular file formats, including MP3 even before podcasting is ready. This can only mean that once podcasting is opening door to the public, it can reach as many target audience as it possibly can.

    Podcasting takes the existing RSS 2.0 standard to carry its metadata content. It builds upon the standard, make it working with much less of a struggle. Dave Winer made this possible by adding enclosure to RSS feeds.

    Finally you can use the same standard that is used by web browsers to request and send data. Yes, the same language for the World Wide Web: HyperText Transport Protocol (HTTP).

    Using the same protocol for the web means that podcasting can transfer the feed and the payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. The

    Picture the Vision
    Martin Luther King, Jr. said, "I have a dream," and what followed was a vision that changed a nation. That famous speech is an excellent example of the power generated by a compelling vision of the future. A vision clarifies purpose, gives direction, and empowers us to perform beyond our resources. Unless you know where you are going you cannot get there. You don't "need" a vision, or a mission statement, but those people with clearly defined visions experience greater success than those who haven't any. Which one will you be? A vision is not about yourself or monetary goals, it is however personal. It should be imaginative, bold and audacious—re
    market if it tries to invent a new file format for itself. MP3 has been around for quite a while. It is small (in file size), portable, reliable and popular.

    Current media players and portable devices have been built with support for popular file formats, including MP3 even before podcasting is ready. This can only mean that once podcasting is opening door to the public, it can reach as many target audience as it possibly can.

    Podcasting takes the existing RSS 2.0 standard to carry its metadata content. It builds upon the standard, make it working with much less of a struggle. Dave Winer made this possible by adding enclosure to RSS feeds.

    Finally you can use the same standard that is used by web browsers to request and send data. Yes, the same language for the World Wide Web: HyperText Transport Protocol (HTTP).

    Using the same protocol for the web means that podcasting can transfer the feed and the payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. The

    Staying Safe In The Workplace – A Three Step Plan
    If employers and employees work together to reduce the number and severity of accidents and incidences in the workplace, everyone benefits from it. From the employers point of view, it is an important way of reducing legal exposure and from an employees point of view, it means ensuring your health and wellbeing are protected, both for your sake and for those of your family and friends.Here is a quick and easy three-step plan to help you work together to create a safer workplace for everyone.Step 1: Locate any hazardsHow do you locate hazards in the workplace? Follow these simple guidelines:Start by prioritizing safety as a
    he payload without reinventing the wheel. At the same time it will be supported by existing web browsers with no or at least minimal development.

    Alternative and traditional download of audio file comes natively supported by any web browser, while supports for RSS and podcast feeds require minimal development on top of existing codebase. If podcasting and RSS use different protocol, they may not be integrated into any browser at all.

    Additionally, you can host your podcast feed and audio files on any web server used to serve HTML documents.

    Developers can simply put together features from different standards and protocols and immediately have a working podcast client to use. Of course, if they are going to make it good, they have load of works to do, but at least the whole things have been simplified.

    What's next?

    Realizing that podcasting is a great marketing tool is not enough. There has to be enough end-users adapting this technology for it to be effective. Think of it like e-mail. It is a useful tool but pretty much useless unless all of your friends and her sisters use it.

    Especially with a new technology like this, you need to help visitors to understand the technology. Explaining the benefits on a webpage, including how they can take advantage of the content. Link to it on your blog or podcast page, preferably beside your Podcast RSS feed.

    I have no doubt podcasting will become popular soon with the integration of popular music/media player with Podcasting such as iTunes. The question now is, how you can take advantage of it to your business after they subscribe?

    Copyright 2006 Hendry Lee

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