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Added for You - Tips On Writing a Successful Ad
I always knew lemon scent reminded me of something and I am not thinking about lemon :) There is much deeper understanding in scents (and flavors)– they take back to the past and dig deep into your brain. Remember Marcel Proust ritual consumption of tea and biscuits?It is just too bad (?) we can't smell though screen ;)Researches say smells can affect a shopper's behavior. For this reason they have made significant strides in analyzing how consumers respond to scents. Melon draws nearly universal feeling of friendliness, youthfulness and happiness; Americans think vanilla brings out feeling of comfort, while French consider it elegant and feminine. Consequently, stores are trying to put consumers in a spending mood and for this reason spend more and more money to determine what scent is most appropriate for their consumer type.For example, 'Select comfort', a nationwide U.S. chain of bedding stores decided for following scent: mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The scent supposedly conveys quiet response. Casinos and hotels use scents that evoke serenity and tranquility, like blend of green tea, geranium, green ivy, black cedar and freesia. Sonny on the other hand settled with the blend of orange and vanilla with a hint of cedarwood added to
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. S
Nowadays, everything seems to revolve around plastics. That is, more and more people are finding credit cards as the most convenient way to shopping, whether it is online or not.Hence, with the arrival of credit cards in the market today, most businesses have found its feasible ways when engaging into online business. It has continuously provided online businesses to accept their customer’s payment online. What’s more it makes them accept payments even through phone or fax.But there are still many businesses who kept on wondering what credit card merchant accounts is all about. They even kept on asking how other businesses get to accept credit card payments.There are only two ways how to accept credit cards. These are:1. Establish a merchant account with the credit card companies.It is a must for every business who wants to accept credit card online is to build a merchant account, especially to the credit card companies that the business will be receive credit card payments. The application for this one will vary from one bank to another. That is why it is a must that the company must first learn the primary services of a bank before committing to such service.Also, most banks do not allow new businesses and home businesses to get a new merchant ac
When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere belief that; if you act upon the suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power.
Web advertising takes many forms; web pages, classified ads, e-mail responses, news group postings, and even your signature file. No matter which form you employ unless your advertising is seen, nothing is sold. Being seen is of key importance.
However, a less considered but equally important factor is your viewing audience. Disregarding your audience results in the problem of "selling air conditioners to Eskimos." It just doesn't generate much interest. A reader who has no interest in your advertising material is not part of a qualified audience" and is not a potential customer.
Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web some rules of thumb are:
- Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.
- Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.
- Develop reader stopping ad content.
DESIGNING AN AWESOME CLASSIFIED
The four essential ingredients of an awesome classified are:
ATTENTION - INTEREST - DESIRE - ACTION
If your ad is missing any of these it is not an AWESOME Ad!
ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.
Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:
Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Si
Let’s say that your business suddenly gets a big order from your best client. However, it is an order that is clearly too big for you. What would you do? If your business has a good banking relationship perhaps you may be able to tap into a line of credit or a bank loan. But what happens if your business is small or new and you have no banking relationship? Do you turn the customer away? Fortunately, you don’t have to. Purchase order (PO) financing may be able to help you secure the sale and deliver the order.What can purchase order funding do for you?Purchase order funding is a tool that allows you to finance your big orders. It provides the necessary funding to fulfill orders that otherwise you could not afford to deliver. When used correctly, it can enable you to grow your company quicklyAs opposed to bank financing, purchase order funding does not rely on your company’s financial strength. Rather, it relies on the financial strength of your customers. This means that if you sell products to large companies or to government entities, purchase order funding can be the ideal option to finance those sales.Who is a good candidate for purchase order financing?To qualify for purchase order financing, your c
Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web some rules of thumb are:
- Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.
- Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.
- Develop reader stopping ad content.
DESIGNING AN AWESOME CLASSIFIED
The four essential ingredients of an awesome classified are:
ATTENTION - INTEREST - DESIRE - ACTION
If your ad is missing any of these it is not an AWESOME Ad!
ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.
Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:
Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. S
In business, it’s important that you’re able to convey to your prospects who you are. Letting your customers know about you is one way of enhancing your corporate identity. Corporate identity is the image you project to your customers. This is enhanced using marketing materials such as letterhead, business cards, catalogs, logos and many others.Fundamentally, letterheads are considered to be a part of a marketing plan when you want gives a facelift in your identity. A letterhead that is beautifully designed can make good first impression toward your prospective clients. For this reason, it is imperative that your letterhead conveys the proper identity system of your company.How will you achieve a great corporate image?The answer is so simple. Understand your company and what your purpose is in letterhead printing. This way you can clearly define the main objective of your letterhead campaign.Here are some other things that you must consider in letterhead printing.Check the information. Make sure that the information presented in your letterhead is in accordance with what you need. The letterhead should be composed of the company logo, name of the company, the individual’s name, address and phone umbers.Layout If
ATTENTION - INTEREST - DESIRE - ACTION
If your ad is missing any of these it is not an AWESOME Ad!
ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.
Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:
Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. S
Business opportunity leads are very important to the growth of all types of businesses. Building your business implies obtaining the right business opportunity leads. But most of the time, it is hard to find the right leads for the business. The best business opportunity leads will cost you a large amount of money.Purchasing leads from a lead generating company is one way to obtain business opportunity leads. This kind of lead is considered as a convenient and reasonably priced method to create business contacts. The lead generating companies also help you decide which leads will fit your business best. They sell fresh leads created within the past 24 to 48 hours.Companies offering business opportunity leads use a number of techniques to generate the leads. Some commonly used techniques are direct mail, telemarketing, requests for proposals, and requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done properly, each of these techniques will generate the right leads for your business.Before hiring a lead generating company, you should also check whether you can create your own business leads. Generating your own leads help you get the best quality leads. A number of ways are available for obtaining your own leads without having to pa
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. S
There are financial institutions offering loans and lines of credit against your upcoming sells that can provide you with all the funds you need for your business and can solve any cash flow problems that you may have.This new financial product is helping more and more starting businesses finance the cash flow difficulties that small businesses experience when they are growing. Secured with the expected sells that you and the financial institution budget for the upcoming period, you get a line of credit or a loan for the amount you need to purchase new equipment, hire more personnel, pay for supplies, finance export and import transactions, etc. Loans And Lines Of Credit There are loans and lines of credit offered by this method. Loans come with fixed or variable rates and charge lower interest rates compared to unsecured loans and lines of credit. You get a fixed amount that you can repay in small installments so you can finance equipment purchases, temporary cash flow problems, pay for supplies to start up a new line of production, etc.Lines of credit are revolving accounts that offer cash at a variable interest rate but only charge interests when
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take.
WHAT TYPE OF AD SHOULD YOU USE
There are three ad types:
Qualified - Partially Qualified - and Blind
The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.
The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.
Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words from the title of the ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick out the individual words and not the phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance at the list occasionally while writing down possible titles for your ad. The title is the most important part of the ad. You may need to spend 90 percent of the time it takes to design your ad, just on the titl
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