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Added for You - Creativity and Getting Outside of the Box
Many years ago I had a friend who was extremely intelligent, had a photographic memory, and finished university with top marks in business administration. He had all the credentials to get a great job.Sounds good for the most part, wouldn’t you say!! Maybe even a nice boy who you would want to marry your daughter!! Shortly after finishing school he l
Sometimes "getting outside of the box" is about
Enter Your Leads – Your ROI Depends on It! If your company is asking what your trade show ROI is (and if they haven't been already – they will be!), you need to have a system in place for lead tracking. Most companies have some type of sales database in place – ACT, Goldmine and Sales Voodoo are a few of the more widely used programs that provid
Throw as much as you can against the wall and see what sticks. I own a jingle and music production company and I had an assignment to create a jingle, positioning statement (slogan), campaign for Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Hwy 101 and we decided that this landmark was our key. So, what do you do with a big sign? It's huge and you can see it from everywhere. It's so big, it's like a monument. And what do you do with a monument? We decided to worship it. So I brought into the studio Jeannie Tracy (from Whitney Houston's band), a gospel singing Diva, to sing the following full-on hand clapping gospel jingle I SAW THE SIGN: "I was lost in the gloom of auto dealers and sales pitches, then I saw a light shining bright standing tall (Where to turn?)... I saw the sign (chorus answers 'I saw the sign') in Petaluma ('Petaluma Auto Plaza')" and on and on... If you'd like to hear it go to: http://soundad.com/sounds/ and click on Pet Auto Plaza. It's a smashingly successful campaign.
Sometimes "getting outside of the box" is about
Many different types of organizations rely on hidden cameras to bolster their security. Hidden security cameras are appropriate for businesses with many employees and sensitive information or valuable items. They are also appropriate for governmental organizations and families, among other groups.Many businesses opt for a combination of hidden came
Throw as much as you can against the wall and see what sticks. I own a jingle and music production company and I had an assignment to create a jingle, positioning statement (slogan), campaign for Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Hwy 101 and we decided that this landmark was our key. So, what do you do with a big sign? It's huge and you can see it from everywhere. It's so big, it's like a monument. And what do you do with a monument? We decided to worship it. So I brought into the studio Jeannie Tracy (from Whitney Houston's band), a gospel singing Diva, to sing the following full-on hand clapping gospel jingle I SAW THE SIGN: "I was lost in the gloom of auto dealers and sales pitches, then I saw a light shining bright standing tall (Where to turn?)... I saw the sign (chorus answers 'I saw the sign') in Petaluma ('Petaluma Auto Plaza')" and on and on... If you'd like to hear it go to: http://soundad.com/sounds/ and click on Pet Auto Plaza. It's a smashingly successful campaign.
Sometimes "getting outside of the box" is about
Last year the show was an absolute success. There was representation of brands from all over the globe. Every year the expo receives thousands of buyers and sellers from all over the world. An interesting fact about the show, almost 50% of all exhibitors are foreign.It is expected that this year over 60% of all visitors will come to the show looking
Sometimes "getting outside of the box" is about
It’s strictly a matter of semantics. Notice the difference between “a” and “your.” It makes all the difference in the world. Let me explain. But first a word about my background.I was a Yellow Page consultant for almost 25 years. During my tenure, I advised various businesses on planning their programs. It involved recom
Sometimes "getting outside of the box" is about
There isn’t a business owner alive who doesn’t want to make his or her business grow. In effect, we all want to make more money, increase client satisfaction and derive great fulfillment from our efforts. But if you’re working with a client that is difficult, unappreciative or impossible to satisfy, there’s little room for fulfillment and certainly no ro
Sometimes "getting outside of the box" is about simplicity. I had a chain of camera stores in need of a jingle to brand their company name and a positioning statement (slogan) to bring people in. We did a market analysis and concluded that they were trying to reach two buyers: #1)Professional photographers who were developing their film. #2)New camera buyers who were serious about learning the craft. We came up with a simple line that appealed and spoke to both: WE DEVELOP PHOTOGRAPHERS
Creativity is not something I pull out of thin air. There is a process that I trust will lead me to something spectacular. I throw everything possible up against that wall without judgement or self criticism. If doubt creeps in, I throw doubt up against the wall. If I'm getting bored, I throw boredom against the wall and suddenly there is a humorous side that begins to appear. If I don't need humor, I throw it up against the wall and a new perspective opens up.
It's all good in the creative process and those of us who live it should honor it. It keeps us young because it's all about letting go, letting things flow and crawling outside of the box for a few moments.
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