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Added for You - Perceived Value: What it is and Why it is Important to Information Marketers
How many times a day do you read "to be really successful at internet marketing you need quality content"? Some days you want to slap the people that say this, some days you're inspired to higher imaginations of excellence and a desire to improve, and other days, well, you take care of the problem. Yes, you guessed it, I fo
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impres
Google and their pay-per-click advertising program Google Adwords are one of the most dominating search advertising mediums on the internet today. Today Google controls a majority of the searches on the web, generating over 70% of the clicks to web sites on the internet.Because of this dominance in the search engine w
In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.
Let’s take a look at the relative perceived values of different products from lowest perceived value to highest perceived value. Keep in mind the content is identical regardless of the packaging.
Example 1: Single CD
Low Medium High
Paper Sleeve --------------------- Jewel Case --------------------- DVD Style Case
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impress
Aircraft Interiors of personal and corporate jets have hundreds of thousands of dollars invested. We have had an opportunity to speak at length in Tucson, AZ recently about the special custom interiors the weight they cost in performance and the needs in cleaning. There is a large company there that specializes in putting in
Let’s take a look at the relative perceived values of different products from lowest perceived value to highest perceived value. Keep in mind the content is identical regardless of the packaging.
Example 1: Single CD
Low Medium High
Paper Sleeve --------------------- Jewel Case --------------------- DVD Style Case
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impres
Finding a job is one of the most stressful situations one can find oneself in. If you are looking to land your first position it can be very intimidating. You have no idea what to expect. Your resume can seem thin and you don’t have many networking contacts.That’s not to say that it is not equally difficult to find a
Example 1: Single CD
Low Medium High
Paper Sleeve --------------------- Jewel Case --------------------- DVD Style Case
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impres
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer’s complaint into a positive.1. ListenWhen a customer comes to you with a complaint about one of your products or services, listen to them. L
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impres
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I’m all for that. It’s a good time investment for any small business owner to think about ways to promote their business. While you
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.
Example 2: 100 Page Manual
Low Medium High
Saddle Stiched ----------- Perfect Bound ----------- Spiral Bound ----------- 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to hav
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