our firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by co

Guerilla marketing, targeted PR, SEO, electronic mail and online advertising give clients looking for media exposure a new arsenal for branding their firms that is diverse, inexpensive and effective--if handled the right way. These latest electronic branding techniques, combined with traditional PR methods have brought corporate visibility to a new level. Now any company can become newsworthy and every company can be in the consumer's eye.

But getting the most for your marketing dollar still means staying focused. Maybe even more so now then when the most important tool used to spread news was the press release. That’s because there are so many options out there. And with complexity comes confusion.

First, lets take a look at the evolution of the press release. There was a time when top-tier PR distribution companies changed annual membership. That meant putting out a release to editors and reporters who matter cost companies and PR agencies up to $1,000 or more per release.

With a few exceptions, that’s all changed. But expect to pay as much as $400 for premium exposure, and membership is not required. Second-tier distribution cost about half of that, although I would recommend limiting the use of these Web-friendly services to general announcements and news that does not move markets. However, second-tier will get your press release listed on search engine news sites such as Google News and and Yahoo news.

That brings us to Search Engine Optimization, better known as SEO. SEO is designed to increase the amount of a businesses’ Web site visitors by ranking high in the search results of a search engine. The best SEO services help to ensure that a site is accessible to a search engine.

What's in a name? Plenty. What's in a picture? Maybe even more. The right logo can grab customer attention. But the right video logo can take your business to the next level.

Some other considerations when deciding to brand your firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by com

lar still means staying focused. Maybe even more so now then when the most important tool used to spread news was the press release. That’s because there are so many options out there. And with complexity comes confusion.

First, lets take a look at the evolution of the press release. There was a time when top-tier PR distribution companies changed annual membership. That meant putting out a release to editors and reporters who matter cost companies and PR agencies up to $1,000 or more per release.

With a few exceptions, that’s all changed. But expect to pay as much as $400 for premium exposure, and membership is not required. Second-tier distribution cost about half of that, although I would recommend limiting the use of these Web-friendly services to general announcements and news that does not move markets. However, second-tier will get your press release listed on search engine news sites such as Google News and and Yahoo news.

That brings us to Search Engine Optimization, better known as SEO. SEO is designed to increase the amount of a businesses’ Web site visitors by ranking high in the search results of a search engine. The best SEO services help to ensure that a site is accessible to a search engine.

What's in a name? Plenty. What's in a picture? Maybe even more. The right logo can grab customer attention. But the right video logo can take your business to the next level.

Some other considerations when deciding to brand your firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by co

e per release.

With a few exceptions, that’s all changed. But expect to pay as much as $400 for premium exposure, and membership is not required. Second-tier distribution cost about half of that, although I would recommend limiting the use of these Web-friendly services to general announcements and news that does not move markets. However, second-tier will get your press release listed on search engine news sites such as Google News and and Yahoo news.

That brings us to Search Engine Optimization, better known as SEO. SEO is designed to increase the amount of a businesses’ Web site visitors by ranking high in the search results of a search engine. The best SEO services help to ensure that a site is accessible to a search engine.

What's in a name? Plenty. What's in a picture? Maybe even more. The right logo can grab customer attention. But the right video logo can take your business to the next level.

Some other considerations when deciding to brand your firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by co

Engine Optimization, better known as SEO. SEO is designed to increase the amount of a businesses’ Web site visitors by ranking high in the search results of a search engine. The best SEO services help to ensure that a site is accessible to a search engine.

What's in a name? Plenty. What's in a picture? Maybe even more. The right logo can grab customer attention. But the right video logo can take your business to the next level.

Some other considerations when deciding to brand your firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by co

our firm, electronically:

•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.

•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.

•White papers authored by companies showing expertise in a specific industry are the perfect branding mechanism. What better way to brand yourself to potential clients, even your competitors?

Today, businesses don't always need radio, television, or even newspapers to sell a product or service.