Lately, in a few moments of rare freedom, I have been seeing more and more articles (not only in article submission sites) about the great revolution of RSS and how you MUST have RSS in order to succeed in a web business. I am not going to argue, disagree or agree with any of these points or suppositions. However, there are some critical issues and really misunderstood conceptions about RSS and its value.

Fallacies:

1. False - Putting up an RSS feed on Your Web site will gain you more visibility by Search Engines. This is simply not correct. First of all most of the websites offer you an RSS feed in Javascript. Search engines DO NOT, I repeat DO NOT read any Javascript. They ignore it. Whatever is fed out in Javascript is just not there to the search engine. Invisible. Nada. So you can put up RSS feeds on your web site(s) so your customers/users are given more information and will keep on coming back, but unless you serve that RSS feed in PHP forget the search engine plus.
2. False - Plug In Advertisements to your RSS feed will triple your business. Maybe. On a good, sunny day when the people reading your feed are really in a GREAT mood. Serious RSS users will be looking for CONTENT. After all the whole purpose of the RSS feed is to give out a headline and then get the reader to click back to your website perhaps to purchase or see or be interested. But plugging in advertisements (another affiliate marketing approach) is an idea which is GOOD, but do not think it is going to "triple" your business. Google allows plug in Google adverts. All these are legitimate. BUT like any affiliate marketing plan, JUST BECAUSE IT IS RSS DOES NOT MEAN IT IS GOING TO BE MAGIC.
3. False - You MUST have an RSS feed because it will gain you many more hits to your website. This one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and then read it tom
   How to Win when you are Outspent
   We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For the rest of us, we have to learn how to win without the largest ad budgets and without dominating share of voice (SOV).There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In marketing, advertising, brand development, and the rest of one’s life, focus and clarity always lead to better results. How do you know when
   r, there are some critical issues and really misunderstood conceptions about RSS and its value.

   Fallacies:

   1. False - Putting up an RSS feed on Your Web site will gain you more visibility by Search Engines. This is simply not correct. First of all most of the websites offer you an RSS feed in Javascript. Search engines DO NOT, I repeat DO NOT read any Javascript. They ignore it. Whatever is fed out in Javascript is just not there to the search engine. Invisible. Nada. So you can put up RSS feeds on your web site(s) so your customers/users are given more information and will keep on coming back, but unless you serve that RSS feed in PHP forget the search engine plus.
   2. False - Plug In Advertisements to your RSS feed will triple your business. Maybe. On a good, sunny day when the people reading your feed are really in a GREAT mood. Serious RSS users will be looking for CONTENT. After all the whole purpose of the RSS feed is to give out a headline and then get the reader to click back to your website perhaps to purchase or see or be interested. But plugging in advertisements (another affiliate marketing approach) is an idea which is GOOD, but do not think it is going to "triple" your business. Google allows plug in Google adverts. All these are legitimate. BUT like any affiliate marketing plan, JUST BECAUSE IT IS RSS DOES NOT MEAN IT IS GOING TO BE MAGIC.
   3. False - You MUST have an RSS feed because it will gain you many more hits to your website. This one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and then read it to
      Business Transcription
      Transcription services are required in almost every area of the business spectrum. The need to put into text, the spoken word, automatically creates demand for business transcription companies that specialize in this type of work. Mostly, it is the businesses themselves that do their transcription work to avoid the extra cost of transcription services. However, too much of transcription work can put undue load on the existing staff. This can subject them to unnecessary work related stress and the quality of their important duties will also suffer. Also, special equipments need to be purchased for this transcription work, which will undoubtedl
      ou can put up RSS feeds on your web site(s) so your customers/users are given more information and will keep on coming back, but unless you serve that RSS feed in PHP forget the search engine plus.
   4. False - Plug In Advertisements to your RSS feed will triple your business. Maybe. On a good, sunny day when the people reading your feed are really in a GREAT mood. Serious RSS users will be looking for CONTENT. After all the whole purpose of the RSS feed is to give out a headline and then get the reader to click back to your website perhaps to purchase or see or be interested. But plugging in advertisements (another affiliate marketing approach) is an idea which is GOOD, but do not think it is going to "triple" your business. Google allows plug in Google adverts. All these are legitimate. BUT like any affiliate marketing plan, JUST BECAUSE IT IS RSS DOES NOT MEAN IT IS GOING TO BE MAGIC.
   5. False - You MUST have an RSS feed because it will gain you many more hits to your website. This one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and then read it to
      Shaking Off a Lost Sale
      It’s the moment you’ve been waiting for. You’re calling a customer to wrap up a sale you’ve been working on for weeks. You’re confident that all your time and work will pay off. Then comes the rude awakening: your customer has already gone with another company. You struggle to find words to salvage the sale, but it’s too late. The sale is gone.We all know how devastating this can be. Salespeople are emotional creatures by nature, which makes us so good at dealing with people. Unfortunately, this makes it very tempting to become negative and take it personally when you lose a sale you think should have won. Allowing that one los
      he reader to click back to your website perhaps to purchase or see or be interested. But plugging in advertisements (another affiliate marketing approach) is an idea which is GOOD, but do not think it is going to "triple" your business. Google allows plug in Google adverts. All these are legitimate. BUT like any affiliate marketing plan, JUST BECAUSE IT IS RSS DOES NOT MEAN IT IS GOING TO BE MAGIC.
   6. False - You MUST have an RSS feed because it will gain you many more hits to your website. This one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and then read it to
      Marketing and Advertising Costs
      Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. Th
      is one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and then read it tomorrow as well!
   7. False - RSS feeds are all the rage and therefore the most important tool in your arsenal. Careful on this one - BE REAL CAREFUL. If you study the market, it is the Podcasts and looming Videocasts that are the "rage". A consumer market wants sounds and visuals. Not just text. And yes you can get a picture into an RSS feed. But putting in a song or a video clip is oh so much more attractive. And OH SO MUCH MORE BANDWIDTH ON YOUR SITE. Actually RSS is not a rage anymore. It is just another technology very much like Blogs which has found a niche and become one of the available tools you should use for your promotion. But it is certainly not the ONLY tool, or even the most important tool.
   8. False - RSS is simplicity itself. Yes it if for the technologically minded. It is not as easy as Blogging. Getting up maintaining an RSS feed is work. Lots of it. Lots of gritty work. You can purchase automatic parsers, or build one yourself. It is still work. Just take a look on any RSS directory site how many RSS feeds fail to "validate" or how many were updated 5 months ago the last time. Like Blogging the work is in keeping it up.

   Now to one other CRITICAL point. Have you noticed how many articles and maybe emails and certainly professional magazines are devoting themselves to getting the message across: "Content is important. But Original Content is critical!" The same holds true for your RSS feed. If you own a newspaper then original content is not a problem. But if you are showing the same RSS feed that 10,000 others are showing on their web sites for the purpose of increasing your search engine rating..forget it. If you are doing it to provide your customers with a service, then go for it. That does work as a marketing tool. But do not fool yourself in thinking that content from an RSS feed made available at CNN.com will get you listed on page one of Google or MSN or Yahoo when someone searches for "current news events".

   All in all RSS is great. But