Tags |
|
|
Links |
|
|
Added for You - Email Marketing Lesson: RSS Feed Me
Marketing your business online is all about showing that you have something to offer your visitors that your competitors do not have. Marketing your small business online means reaching out to your current customers as well as prospective customers and setting yourself apart.Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.Your small biz online marketing funnel is not unlike the local small business marketing that you undertook when you first opened your business in its physical location. First you needed to choose a location and to get that location ready. You ordered the supplies you needed. Then you started advertising. On opening day, it's likely that you had a product giveaway - a keychain, a coffee mug or maybe even a t-shirt - as well as a coupon giveaway, something that would entice your customer to come back.Your small biz online marketing funnel works in much the same way: you choose a domain name and build
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got
Brochures have become vital in today’s workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use, a process that uses only one color for both text and images is a popular choice for uncomplicated brochure printing jobs.Color brochure printing is often enlisted when there is a cost limitation, or if the job doesn’t require multiple colors. Brochure printing companies will usually provide a clear explanation regarding your color options and prices, so you that will know exactly when color printing is right for you.You can print a single color brochure at any company that prints brochures or at your local copy store. You can successfully print a single color brochure from a laser or inkjet printer, since the one-color process often does not present the same issues as the four-color process, such as image color quality and color resolution. If your job is very small and you choose to print from a small laser or inkjet printer, you can always take the sheets to a bindery or copy center to have them folded.In color brochure printing simple images are recommended, as detail is often lost with when there is only one color. Line drawings are frequently used in single color jobs.Co
I had never gotten a tattoo before and did not know which shops were the best but I was on an e-newsletter list of a shop called Brave Tattoo. I had joined the list while they were running a contest to win a Harley. I didn’t win but stayed on the email list because I was impressed with how creative the tattoo shop was with their e-zine. There was always two or three professionally written articles about tattoos and a whole bunch of tattoo design suggestions. I really looked forward to their bi-weekly e-zine because their e-newsletter approach really communicated their passion for their product and store. I sort of felt like I already knew the shop because of their e-newsletter. This week’s email special was a little odd but it worked perfect for me and I took it as a sign. 21 characters for the price of 20.
I arrived early for my appointment and got all setup with an artist named BeeBee. She was painted from head to toe and had earrings, nose rings and studs everywhere imaginable (she told me about the ones that were not visible and I took her word for it). We got started right away with the cleaning and stenciling. All those needles looked a little unnerving so I turned away and tried to clear my mind of work and everything else I was thinking about.
Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got
I have a client who is in a panic because sales are slow and one big customer appears to be re-trenching. When I asked, "Who buys your product? Why? Who are your competitors? How are you different, better and smarter than them?", my client was stuck.Before knowing how to make money from your business, you do need a clear picture of your customers.Who buys from you?So we brainstormed who his customers are: What do they look like? – Age, gender, culture, language. How much are they worth? – Disposable income, comfortable purchase sizes, spending patterns. Where can you find them? – Location, accessibility, meeting places, habitual associations.As our picture emerged he learnt how to recognise customers on sight.When can you reach your customers?Next we looked at timing, when customers are happy to read his marketing materials, ready to listen, want to meet him, and prepared to buy.We asked previous customers why they bought from him, what benefits they recognised, which advantages they enjoyed and how they would encourage other buyers.Finally, my client said, "Now I have a clear view of my customers, I feel ready to sell to them."How to keep people buying?Trying to equip my client with a 'maintenance kit': I as
I arrived early for my appointment and got all setup with an artist named BeeBee. She was painted from head to toe and had earrings, nose rings and studs everywhere imaginable (she told me about the ones that were not visible and I took her word for it). We got started right away with the cleaning and stenciling. All those needles looked a little unnerving so I turned away and tried to clear my mind of work and everything else I was thinking about.
Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got
There is much jockeying going on with large corporations and sector shifts in Akron OH. This has effected many other sectors like retail and housing. Housing growth is strong in the suburbs around Akron, especially the North sides. During the last recession housing growth was fine, but urban flight hurt and when Rubbermaid moved to Atlanta to be by Home Depot their major customer, besides Wal-Mart type box stores took out many smaller businesses.Things were already upset after the Firestone problem and HQ moving of B.F. Goodrich. But also the TRW move and the BP America merger caused the total large corporate job loss to reach 5000 jobs. BP America jobs were caused to exit the area and many simply cut in a savings of repetition with new partners, Chicago and Houston both took hits in that one as we recall. Luckily of the 5000 job loses and that is just the high paying 60K plus jobs, since then 5700 jobs were created most in growing retail sector.Akron also saw another fortune 500 company to leave the area, Office Max when they were bought by Boise Cascade the paper company. This makes since because timber is an issue with Canadian import taxes on timber and old growth cutting restrictions in the Northwestern US, while Boise has planted tree farms in WA, OR and ID, which you can see along highways in Olympia area and on I-84 in Oregon. Boise was smart to diversify.
Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too. The fact is that I get a lot of feedback from customers about how much they like getting an autographed book. They respond to the personal touch. Maybe they are hoping that I will become famous (or infamous!) one day, and they will be able to sell the book on eBay for a huge profit. Or maybe they just like the connection to an almost-famous author.Even if you don't sell books, you may be able to use this personal touch to reach more customers. Craftsmen, artists and designers often sign their work. Do you produce a product you could sign? Even if your business is installing air conditioners, would saying that "all of our installers sign their work," be a powerful message to customers about the pride your installers put in to everything they do?Putting your name to something means that you have pride in it. Backing that up with a signature adds a personal touch to which customers will respond.
I must have dozed off because when I came to I already had ‘EMAIL MARKETING FOREVER’ stenciled on my shoulder. It looked pretty good so far. The little flying envelope was really cute too. BeeBee mentioned that the next step was the point of no return. I eagerly nodded and told her to get going with the permanent ink. We started chatting about my tattoo choice and I told her the history of Email Marketing and how I had chosen to have my tattoo done at their store because of their creative e-newsletter. She told me that a fellow name Buzz took care of all the marketing but he was out on an errand right now.
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got
Language can be an important way people reveal their conscious and unconscious models of the world. Listening for linguistic markers can allow you to build up a reasonably accurate picture of another person’s outlook and understanding of the world. They may not be conscious of how they are presenting their worldview, however it is a simple task to match linguistic markers with behaviour and then test for accuracy.Metaphors that are deeply embedded in our culture are relatively easy to identify because of the number of linguistic markers associated with them. Try the following statement for size:“He is mounting an attack (attack) on the fundamental rights we fought (previous battle) for decades to win.(triumph) And let me tell you those tactics (war plans) will not get us to give up (retreat) one inch of ground (territory). I mean, what a pathetic (insult) proposition. Let me throw down this challenge (duel). Let him go and muster his forces (army) and prove what he says about a legion (troops) of Australians demanding a showdown (battle) on this issue. I can tell you this, we will not yield (cede territory) to anyone who wants to destroy (kill) the rights of Australian workers to withdraw their labour. We will take to the streets (counter-attack) and there will be a river of blood (massive casualties) if he tries”You can conclude that the metaphor used in the above statement is that
Throughout our conversation BeeBee and I had to talk louder and louder because of the group in the next booth. It sounded like they were having a party. The five clones must have been the guy’s groupies because they weren’t calling him by a name, just his initials. I asked BeeBee who the guy was. Maybe he was a rock star or something and that’s why I recognized him.
“He is the new cat’s meow,” BeeBee said. I thought ‘cats meow’ was code for ‘new lead singer in a rock group’ so I tried to act smart and answered casually, “Oh? What club are they playing at?” I got really excited at the prospect of getting a tattoo AND meeting a rock star all in the same day. What a great way to celebrate my Email Marketing Forever tattoo! Who knows, this guy might be a great performer. The glowing skin was a little too perfect and I’d pass on the groupie thing but who knows where this guy might be in a few years. I got giddy at the thought of meeting Mr. Nice Suit and Super White Teeth and hearing his group.
BeeBee didn’t seem to hear my question about the club and started humming Bob Dylan’s hit “The Times They Are A-Changin'”. I always liked that song. I hummed along too and decided to go introduce myself to the suit and teeth after my tattoo was done. I would find out the address for the club first hand.
I could hear the clones squealing at the suit and teeth’s every word. “He must be something special to get so much attention,” I thought. I closed my eyes and was only half listening but I think they were calling him RSS. I lay there with my eyes closed wondering what RSS stood for.
Ricardo the Super Stud?
Maybe RSS was the short form of his heavy metal band. What could the band be called? All those bands had such weird names. Could it be Rotten Salmon Sushi? Or maybe it was a country band called The Raunchy Smoking Smiths. Who knows. I was only half paying attention because the tattoo needles where starting to sting. I tried to clear my mind and focused on going out clubbing when all this was over.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swaying to and fro as she laughed.
My mind wandered to thoughts of dancing at the club with my new Email Marketing Forever tattoo permanently sitting on my shoulder. I could hear the clones expressing awe over the tiny sandwiches and little cakes. Then I heard it. There was a lot of sandwich squealing going on but I knew what I heard.
I heard it again. “RSS feed me! RSS feed me!” Seems Mr. Nice Suit and Super White Teeth, or RSS as they called him, was making the rounds with the cloned groupies and aiding them in tasting all the culinary delights. RSS was tossing crackers and caviar into the open mouths of two of the women. I gagged and quickly realized that I did know this guy. He wasn’t a rock star like Bono; he was an Internet rock star! You can’t go anywhere without hearing about this guy. The suit and teeth was none other than RSS Marketing! How could I have not recognized him? I guess my MyYahoo! aggregator would have helped but the perfect good looks and groupies should have been a clue.
I took a deep breath, looked to see where BeeBee was at with the permanent ink and said, “I
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/74709/added4u-Email-Marketing-Lesson-RSS-Feed-Me.html">Email Marketing Lesson: RSS Feed Me</a>
BB link (for phorums):
[url=http://www.added4u.com/article/74709/added4u-Email-Marketing-Lesson-RSS-Feed-Me.html]Email Marketing Lesson: RSS Feed Me[/url]
Related Articles:
Managing Your Business When One Client Takes Alot of Your Time
Finding a Music Channel for RSS Syndication to Your Website
Bookmark it:
|