Cold Calling Strategies For Beginners Cold calling is not an enjoyable task. Most people dislike having to call up new prospects because you never know how the person on the other end will react. Rejection is a hard thing to take. There are ways to make your cold calling tasks easier and a little more effective.Research and Target Your Prospects
You’ll want to know which businesses can use your service or product. Once you have a list of target prospects, do your homework and research each business. You don’t want to go into your call not knowing anything about the company. The more you know, the easier it will be to ask questions and make conversation. You want to differentiate yourself from the usual telemarketers that they get bombarded with on a daily basis.Choose a Good Time to Call
Not only do you want to be in a good mood before you make your calls but you want to call at a time during the day where your prospects are available. If they don’t begin their business until after 10 a.m., there is no point calling earlier. Don’t call too late in the evening either, as most people are ready to leave work and enjoy their family or free time. I also feel that Monday calls are worse than say a Friday call. Friday means the weekend is near and people tend to be in a better mood.<
Business Management Case Study; Over Disclosure Puts Franchisors at a Competitive Disadvantage The regulatory bodies at both the state and federal level require much disclosure from Franchisors. So, much information in fact that it indeed puts them at a disadvantage to both their foreign and domestic competitors who may not be franchise companies and therefore do not require the same level of disclosures. The Uniform Franchise Offering Circulars or UFOCs.This puts franchise organizations at a severe disadvantage and executive business management teams need to be cognizant of this fact when extending brand name a outlets thru franchising in the market place. I believe that these disclosures help hurt franchisees thru competitive businesses snooping for information more than they help franchise buyers with disclosures.You have to love the government always giving away proprietary information to help hurt your company. In fact a competitor can find more out about your company in the 250 page uniform franchise offering circular then they can going through your office for an hour and having access to all your computers.Therefore a business management team needs to discuss these issues of over disclosure and how they put franchising companies at a competitive disadvantage before attempting to use franchising as a method to extend brand name and reach into the mar
Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.
A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.
Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.
The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.
At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.
I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
Mentoring for the Future Business Employees Mentor StudentsBig business is doing something positive about the worrying lack of skills amongst new entries to the job market.Sadly in many instances the education system and parents have failed young people and many of those entering the work force simply do not have the basic skills to get a job. The education system includes many universities and have given graduates the impression that just because they have been to university, they are automatically qualified to get a well-paid job. Often writing, spelling, communication and basic interactive skills have not been properly developed.Instead of complaining about the situation some big businesses such as British Gas, npower, Deutsche Bank and Royal Bank of Scotland are doing something about it. They have developed e-monitoring, which links individual employees who have volunteered, as mentors, to schoolchildren of all ages. Each mentor receives a weekly email from their allocated pupil and once a week the mentor responds, flitting it in with their own schedule.The programme is run by Community Service Volunteers, the UK's largest volunteering charity organisation. It is remarkably simple and appears to be a win win situation offering the children the practical help, they will need for
feed clicks through to your site one and a half times each month.
The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.
At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.
I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
Why You Should Never Give A Key To Your Office To An Employee Stay in business long enough and you’ll most likely develop friendships with some of your employees. Maybe not a close friendship but one that gives you and them a comfort zone that differs from when they were first hired. As more trust is built or gained through ongoing working relations, usually everyone lowers their guard a bit and begins to settle into a “working relationship”.It’s not an uncommon practice or unusual expectation to offer a key to your Office Manager or a key personal assistant (no pun intended). In fact, I’ve found it to be quite normal that ranking personnel have access to certain files and other business trade secrets that are not available to each and every colleague. That doesn’t mean they know every asset of the company and have access to all things. However an implied trust is given and whatever they learn, is to spur on the company’s business and enable them to do the best job for you as their employer.If you as an employer do not have certain “fail safe” tactics in place you are setting yourself up for a hard lesson. I’m suggesting its not “if” but only a matter of time before someone takes an undue advantage of their position. I would agree most are minor and don’t require firing, let alone a lawsuit. However, you would be wise to in
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Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
How To Find Virtual Assisting Gigs I always tell potential VA’s that it’s important to spend as much time looking for VA gigs or WAH jobs as you would be putting into your business. That means, if you want to work 20 hours a week, then you should be spending 20 hours a week looking for clients, gigs, and promoting and advertising yourself.It’s that simple. Trust me I know how hard it can be to stay motivated when you aren’t getting any bites or offers (I have been there many times). I have also found myself in unwanted predicaments where I have had a client flake on payments, ect. I have been able to replace them quickly and easily by implementing my own promotional methods detailed below. If you put in the effort you will get a huge return.Where do you get your clients?This is by far the question I get asked the most by email and phone. It’s really easy to find clients if you know the right places to look and how to promote yourself. Here are a few tips and tricks you should always follow:1. Have a WebsiteIf you don’t have website then you are way behind everyone else in the game. This is by far the most important thing to consider when opening up your VA practice.A website shows that you are a professional, you mean business, and you have established yourself in the industry.
Nonprofit Name Change - Four Tips for Success In April of 2004, the NOW Legal Defense and Education fund changed their name to Legal Momentum. The name change was a grand success. LM's Vice President of Communications, Maureen McFadden, shares these four tips to ensure the same success for your nonprofit:1. Dedicate Yourself. Dedicate yourself to a long-term process for the name change. Be prepared for the process to become emotionally exhausting at certain points (names, like design, trigger emotional response).2. Include Staff, Board Members and Stakeholders. Be inclusive in a way that contributes to the name change process. Beware -- when the going gets rough, the knee-jerk response is to pull back and become very secretive. But this is the point at which it's especially critical to keep the dialogue going.3. Research Other Name Changes. McFadden recalls one of the most useful steps in LM's name change process was to survey other nonprofit organizations that had recently changed their names. She asked:Why did you do it? What kind of problems did you run into? What steps or techniques were particularly successful?4. Stay Focused On Why You Decided to Change the Name. You'll fin
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