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Added for You - Matt Cutts and the Battle of SEO
There is a saying that the pen is mightier than the sword, and history has proven it true. The ball point pen was invented in 1938 by the Hungarian journalist Laszlo Biro. Since then, it has been responsible for changing the annals of history. Wars were won and lost because of a pen. Deals were made and broken because of a pen. A single pen made businesses flourish although for some, it sealed their doom. But most importantly, a pen can spread love or hatred among people. A pen is that personal. It is used by everyone, everywhere. The b
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should s
Customer retention is important to all businesses, but if your business relies heavily on repeat sales it’s even more vital to your success. Does your business have a customer or client retention strategy? An effective retention program can help you increase your sales by over 25%.Marketing research has found that your cost for finding and attracting a new customer or client is about six times more than the cost to keep an existing one.This proves that there are sound, practical financial reasons why every business should
Duplicate content is creating problems for web sites
One of the web sites that Matt Cutts analyzed had a problem with duplicate content. The owner of the web site had more than 20 different web sites but re-used the same content over and over again for all the different pages.
In addition, into the head section of the pages of the different web sites the same titles, meta description and keyword tags were implemented. This is calling for major problems and certainly does not boost the ranking in search engines.
By identifying the IP addresses of the sites you own, search engines can find out which other web sites are owned by you.
Matt said that varying the duplicate pages by adding a few extra sentences here or there or by changing a few words, wouldn't work either. This means that your content needs to be original and unique for each web site, displaying information about different themes and interests. Just copied content and pasting it, will not help the web site. This additionally applies to content copied from other web sites, which is really not a clever idea.
Very big sitemaps will cause problems for search engines
Another web site had top rankings in Google but it couldn't get any meaningful ranking on Yahoo Search Results. The site had a very large sitemap (more than 100 links) that listed hundreds of articles on one page. This could trigger the filters of some search engines and the danger exists that these pages could be identified as cloaking pages. Matt Cutts suggested to split the sitemap into smaller pages with not more than 100 links on one page, this actually can prevent being black listed.
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should s
I remember it all so well. The dot-com had just dot-bombed, the stock market was suffering from a sucker punch to the throat, and we were beginning to hear about some guy named Ken Lay. A little while later, news came out about Arthur Andersen, WorldCom, and Adelphia, among others. It seemed that companies were going under and CEOs were getting indicted faster than you can say ‘stock option’. And then came the layoffs. Thousands upon thousands began losing their jobs on a regular basis. We started hearing about places overseas tha
In addition, into the head section of the pages of the different web sites the same titles, meta description and keyword tags were implemented. This is calling for major problems and certainly does not boost the ranking in search engines.
By identifying the IP addresses of the sites you own, search engines can find out which other web sites are owned by you.
Matt said that varying the duplicate pages by adding a few extra sentences here or there or by changing a few words, wouldn't work either. This means that your content needs to be original and unique for each web site, displaying information about different themes and interests. Just copied content and pasting it, will not help the web site. This additionally applies to content copied from other web sites, which is really not a clever idea.
Very big sitemaps will cause problems for search engines
Another web site had top rankings in Google but it couldn't get any meaningful ranking on Yahoo Search Results. The site had a very large sitemap (more than 100 links) that listed hundreds of articles on one page. This could trigger the filters of some search engines and the danger exists that these pages could be identified as cloaking pages. Matt Cutts suggested to split the sitemap into smaller pages with not more than 100 links on one page, this actually can prevent being black listed.
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should s
Are you frustrated starting your highly profitable internet business ?Are you confused as to which internet guru should you believe ?Doing business online is similar to an offline business. You give some few years of research work in a particular niche, get the right market, right product and then you fit into a HIGHLY profitable cyber space that makes you money on autopilot for your entire life.There are...1. NO Shortcuts. 2. NO overnight internet millionaire schemes. 3. NO push a button get rich m
Very big sitemaps will cause problems for search engines
Another web site had top rankings in Google but it couldn't get any meaningful ranking on Yahoo Search Results. The site had a very large sitemap (more than 100 links) that listed hundreds of articles on one page. This could trigger the filters of some search engines and the danger exists that these pages could be identified as cloaking pages. Matt Cutts suggested to split the sitemap into smaller pages with not more than 100 links on one page, this actually can prevent being black listed.
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should s
Imagine, for a moment, you’re in an archery contest. Archers from across the globe are competing in this major event. There will be huge cash prizes and rich rewards to the winners that last for years to come. And you want your piece of the pie.But there’s a problem. You’re competing in this huge contest—blindfolded. (And you’re the only one who is.)So there you are, ready to aim at the target. (We hope!) You take an arrow from your quiver. It feels like the right arrow. (You think.) And then place it against the bowstring
Another web site had top rankings in Google but it couldn't get any meaningful ranking on Yahoo Search Results. The site had a very large sitemap (more than 100 links) that listed hundreds of articles on one page. This could trigger the filters of some search engines and the danger exists that these pages could be identified as cloaking pages. Matt Cutts suggested to split the sitemap into smaller pages with not more than 100 links on one page, this actually can prevent being black listed.
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should s
When you are looking to find an internet online business idea that really works for you, remember that there are many online business ideas out there on the net. No matter what site you are visiting, if you do a search you are going to find plenty of places that will direct you to online business opportunities. It has simply never been a better time than right now, to find work online.The only problem with internet online business ideas is that you have to do your own research to be sure that they are legit. This only becomes a p
Good SEO should focus on high quality back links
If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines.
You can easily create oneway links to improve link popularity in search engines:
Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should specifically exchange links with SEO, web design, SEO software web sites. Reciprocal link building with unrelated sites won't help much.
Avoid session IDs and query strings in URLs
Matt Cutts say's that it makes sense not to use URLs with session IDs (?=id-76). Evidence is that long URLs with many variables can cause problems with search engine spiders and crawlers. This is also explained in the Google's help centre:
"If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site." It's therefore not a bad idea at all to use a text browser and take a good look at your web site. It may show you where you actually can improve the framework and set up of your site.
Having too many web sites and private WHOIS might hurt your rankings
Matt Cutts indicated that it might hurt your rankings if you have too many sites and if you use these web sites, just to display PPC ads:
He explains:
"Having lots of sites isn’t automatically bad, and having PPC sites isn’t automatically bad, and having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just maintains a single site or so."
If you try to cheat Google Yahoo or MSN then it's likely that one of the filters will apply to your web site and you could get banned from the search results.
Your web site should be informative and search engine friendly. If you are the owner of a web site, make sure that there are no technical errors that prevent search engines from indexing your web pages and only hire a professional search engine optimisation company to improve ranking in search results, if you cannot
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