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Added for You - The Quick and Easy 10 Step Guide to Getting Into Google and Staying There
The demand for good bookkeepers is at an all time high as more people make the leap into self-employment each year.These entrepreneurs are all searching for their slice of the pie by starting their own successful business venture. This leaves the door wide open for talented bookkeepers to reap the rewards to cash in on this trend by helping these businesses with their finances.These entrepreneurs are starting their businesses doing what they’re good at, whether that means plumbing, taking care of children, painting or running a retail store. All these business owners have one common goal -- to successfully start and run their own business.What they almost always don’t have, however, is the know-how to take care of their own bookkeeping, which is where a person who has these skills comes in.As an experienced bookkeeper you know that bookkeeping is one of the most challenging, rewarding and necessary functions of operating a business. If “the books” are not in order a company can quickly go out of business. Keeping track of revenue and expenses is the key t
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not
On most week-ends I will have lots of spare time after I am done with helping my wife on household chores. After family time, many people will have time left that they can use for worthwhile activities from which they can make extra money. In my case, when I started first I used this extra money to accumulate and utilized to start up my Online business. I needed money to purchase software or e-books that are very useful for running a small business. If you are up to it there are many things that you can do to make a bit of extra money.Consider these possibilities:Utilize your digital camera and become a part-time field inspector. For insurance companies or mortgage companies, etc. You get the orders from the company, take pictures of houses and other properties as they requested, email them to the company and get paid for your service. If you are able to do four or five a day, you can make $100+ easily. Continue that on weekends or when ever you have extra time available.My son is a computer guy. After his regular work as a computer programmer, he works on other pe
In my previous article The Things Google Hates - 13 of the Most Lethal Google Sins we looked at a few of the most serious issues that can affect a website's ability to rank well in Google.
Now it's time to look at 10 ways to make Google love your site and feed it with all those fantastic visitors:
1. Getting Indexed
If you want to get into Google's index in short-time you need to get as many authoritative links pointing at your site as possible. Forget about using the Google submission tool, just find some links from regularly crawled sites (sites that frequently update their content are usually crawled more frequently). With the right links pointing at your site you can get indexed in a week or less, so go beg, borrow or steal to get those links.
2. Give Some Friendly Directions
When you need to find your way you look at a map. Sitemaps are just as useful to spiders as real maps are to humans. In fact, sitemaps are also incredibly useful for your human visitors so consider creating both a html and an xml sitemap - the former for humans (and spiders!) and the latter for Google Sitemaps [https://www.google.com/webmasters/sitemaps/].
3. Don't Stress Out the Googlebot
Where possible use well formed, semantically correct mark-up. I make sure that my pages validate over on validator.w3.org (well, I let the HTMLtidy plug-in take care of this).
I also spend a fair bit of time on the page title, the header elements, the text body and the internal link anchors. I try to ensure that keywords are consistent across these four page elements. This helps Google to identify what your page is about.
BTW the page title is quite an important variable used by Google when applying SERP positioning so make sure to get the correct keywords into each and every unique page title.
4. Avoid overuse of Flash
Search Engines have always had problems with Flash. For this reason Flash-based websites are notoriously difficult to rank well in Google.
If you must keep that cool looking Flash site you should consider offering a text-based alternative (not just for the SE's, but also from a usability perspective). Failing that, you could try utilising the noembed or noframe elements to incorporate as much text into your pages as possible. If absolutely all else fails your last hope is probably the Google Bomb approach.
While I'm on the subject, try to avoid using Flash for navigation - bear in mind that some people don't have Flash installed and others (like me) block Flash from their browser.
5. Create Unique Compelling Content
Google loves unique content. But more importantly so do humans, and the best advice is to create your content for human visitors first and foremost.
Great content attracts attention and people show their interest by linking to your content. Every time someone links to you Google counts this as a vote for your content - the more votes the higher your SERP ranking. Oh, and just for the record, the converse of this also holds - Google hates copied content just as much as it loves unique content, so don't expect much love if you scrap other sites.
6. Better Links = Higher SERPs
The most important trick to getting those all important #1 positions from Google is to get great links pointing at your unique content. (Having a 10 year old domain doesn't hurt also, but that's another story.)
This is probably the trickiest part of getting Google's love - if people cant find you how can they possibly link to you? Well my advice is to go for the low-hanging fruit first. Human edited web directories offer a great way to get some easy links.
If you have a bit more time you could also try some writing some quality articles related to your niche and submit these to the top article directories.
A quick note about link anchors:
If I can control just one single factor when looking for Google love then it would have to be the anchor text used in the backlinks pointing at my content.
IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/).
Some link tools and other info
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not
Who says online marketing has to be boring and expensive? Here is a simple way to have a lot of fun and at the same time get tons of hits to your site within weeks.In fact, by following these simple steps you will set in motion an online marketing machine that will bring you residual effects for months to come. Best of all, it's absolutely free.First a question. Have you ever received a joke email from a friend? Most of us have. Now think back for a second... what did you do after you opened that email?Here is what most people do. They sit in front of their computers and they read the joke. Hopefully, if the joke is clever enough they laugh. Then they pass it along to their friends.Did you get that? "They pass it along to their friends." This is probably the most overlooked, yet dynamic formula for getting some serious online exposure via email.Lets look at an example, then we will get into more details.________________ example email ______________________If this brings a smile to your face, take the time to pass it along and brighten so
3. Don't Stress Out the Googlebot
Where possible use well formed, semantically correct mark-up. I make sure that my pages validate over on validator.w3.org (well, I let the HTMLtidy plug-in take care of this).
I also spend a fair bit of time on the page title, the header elements, the text body and the internal link anchors. I try to ensure that keywords are consistent across these four page elements. This helps Google to identify what your page is about.
BTW the page title is quite an important variable used by Google when applying SERP positioning so make sure to get the correct keywords into each and every unique page title.
4. Avoid overuse of Flash
Search Engines have always had problems with Flash. For this reason Flash-based websites are notoriously difficult to rank well in Google.
If you must keep that cool looking Flash site you should consider offering a text-based alternative (not just for the SE's, but also from a usability perspective). Failing that, you could try utilising the noembed or noframe elements to incorporate as much text into your pages as possible. If absolutely all else fails your last hope is probably the Google Bomb approach.
While I'm on the subject, try to avoid using Flash for navigation - bear in mind that some people don't have Flash installed and others (like me) block Flash from their browser.
5. Create Unique Compelling Content
Google loves unique content. But more importantly so do humans, and the best advice is to create your content for human visitors first and foremost.
Great content attracts attention and people show their interest by linking to your content. Every time someone links to you Google counts this as a vote for your content - the more votes the higher your SERP ranking. Oh, and just for the record, the converse of this also holds - Google hates copied content just as much as it loves unique content, so don't expect much love if you scrap other sites.
6. Better Links = Higher SERPs
The most important trick to getting those all important #1 positions from Google is to get great links pointing at your unique content. (Having a 10 year old domain doesn't hurt also, but that's another story.)
This is probably the trickiest part of getting Google's love - if people cant find you how can they possibly link to you? Well my advice is to go for the low-hanging fruit first. Human edited web directories offer a great way to get some easy links.
If you have a bit more time you could also try some writing some quality articles related to your niche and submit these to the top article directories.
A quick note about link anchors:
If I can control just one single factor when looking for Google love then it would have to be the anchor text used in the backlinks pointing at my content.
IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/).
Some link tools and other info
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not
It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business can do for them.You can imagine that information about how long you have been in business or why you started your company isn’t the most intriguing introduction. So why do so many business owners do it?I know you love what you do and you’re crazy about your business, me too! It’s just that most other people, including prospective clients, aren’t thinking about your business. They are concerned with their own lives and what is important to them.Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they know how much you care
While I'm on the subject, try to avoid using Flash for navigation - bear in mind that some people don't have Flash installed and others (like me) block Flash from their browser.
5. Create Unique Compelling Content
Google loves unique content. But more importantly so do humans, and the best advice is to create your content for human visitors first and foremost.
Great content attracts attention and people show their interest by linking to your content. Every time someone links to you Google counts this as a vote for your content - the more votes the higher your SERP ranking. Oh, and just for the record, the converse of this also holds - Google hates copied content just as much as it loves unique content, so don't expect much love if you scrap other sites.
6. Better Links = Higher SERPs
The most important trick to getting those all important #1 positions from Google is to get great links pointing at your unique content. (Having a 10 year old domain doesn't hurt also, but that's another story.)
This is probably the trickiest part of getting Google's love - if people cant find you how can they possibly link to you? Well my advice is to go for the low-hanging fruit first. Human edited web directories offer a great way to get some easy links.
If you have a bit more time you could also try some writing some quality articles related to your niche and submit these to the top article directories.
A quick note about link anchors:
If I can control just one single factor when looking for Google love then it would have to be the anchor text used in the backlinks pointing at my content.
IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/).
Some link tools and other info
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not
It’s always a race for traffic, this thing we call internet marketing. The faster we are able to generate visitors for our websites, the more visitors we are able to garner, the more sales (or clicks, if such were the case) we can have. Hence, the statement “traffic is the lifeblood of any online business,” which rings a thousand truths.Now, there are many, many established ways by which you can generate traffic for your website. Article marketing, search engine optimization (SEO), traffic exchange, mailing lists, blogs, RSS, paid and free advertising and the likes are just some of them.But buried beneath these popular strategies is one technique that is just as efficient, if not more potent than the rest. It’s called eZine advertising, and it can potentially generate instant – yes, INSTANT – traffic for your website… traffic which a savvy online businessman can immediately convert into profit.It’s Not FreeThe first thing we should place on the table is the fact that eZine advertising is not free. You will have to pay for a spot, generally speaking at l
This is probably the trickiest part of getting Google's love - if people cant find you how can they possibly link to you? Well my advice is to go for the low-hanging fruit first. Human edited web directories offer a great way to get some easy links.
If you have a bit more time you could also try some writing some quality articles related to your niche and submit these to the top article directories.
A quick note about link anchors:
If I can control just one single factor when looking for Google love then it would have to be the anchor text used in the backlinks pointing at my content.
IMO Google applies quite a serious bias to the anchor text used in your backlinks when determining the most appropriate SERP position (and if you want to see what the difference is between #1 and #2 or #1 and #10 then take a look at http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/).
Some link tools and other info
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not
Until a few years ago, the one and only way of accomplishing this was using the web site to directly sell goods or services to visitors. This basic concept of monetization (e-commerce) has lately evolved, so that now we have at our disposal tools and informatics’ systems which can get profits out of visitors who just browse the site.How to make money on internetThe concept is extremely straightforward. The earning is generated by the “clicks” user do within the web site. Each click is, or could be, a gain. It is sufficient to promote external sources (no matter the kind) and to redirect user’s traffic to those. Profits can be made with different methods. A simple click on a link User subscription to the linked site Purchase of goods/services offered by linked site What to doThis sponsoring system is usually referred to as “Referral partnership” or “Affiliate Program”. Subscription to this kind of programs is generally free of charge and can be done on-line. Once subscribed, you’ll
Most Search Engines allow the use of the link: operator to display the backlinks a website has. Generally I use Yahoo.com to check backlinks quickly, but be warned that the Google link: command NEVER displays anything other than a sample of your backlinks.
MSN have just recently released the LinkFromDomain: operator which shows you all the outbound links from a website (handy to check where a site is linking to).
7. Tell Google Where You Are
Google offers country-specific searches on all its search properties. If you want to appear in any particular 'pages from [your country here]' search you must fulfil one of the following conditions:
1. your site must be physically hosted in the targeted country (and the server IP must resolve to that country); and/or 2. your domain must use the ccTLD of the targeted country.So if you want to target the 'pages from Ireland' search your website must be either hosted on a server located in Ireland (use ip2country.esymbian.info to test) or your domain must be a .ie ccTLD.
8. Remember the 'Long-Tail'
Google indexes pages not websites so each page can target different keywords that apply to the niche you are targeting. The more possible ways people have of finding your site then the more potential visitors your site will receive from Google.
You should make use of keyword estimators (although bear in mind that none is flawless) to ensure that your pages and copy contain the keywords people actually search for. There are many free keyword tools that you can try.
You should also familiarise yourself with the advanced operators available from most of the major search engines. 'inanchor:', 'allinanchor:', 'intitle:' and 'allintitle:' are extremely useful for determining how competitive particular search phrases are, and these operators should form part of any serious keyword analysis.
It's worth mentioning that the rapid growth of local search (e.g. appending place names onto queries) means that targeting particular locations is becoming more important. I personally see far more referrals come for localised search queries than from country-only filtered searches. (Note - I work on optimising Irish websites so this observation should be taken in that particular context.)
9. Learn just 1 important Apache module
If you want to really be best friends with Google then I suggest you learn 1 fairly easy Apache module:
mod_rewrite [httpd.apache.org/docs/1.3/mod/mod_rewrite.html] allows you to turn those ugly dynamic URLs into their pretty SEO-friendly static-looking counterparts.
mod_rewrite also allows you to redirect the non-www to your www website URL (or vice-verse). This issue, known as the canonical URL, is one of the most common causes of problems within Google's index.
I also suggest getting familiar HTTP header codes [en.wikipedia.org/wiki/List_of_HTTP_status_codes], and in particular the 301 redirect which might someday save your relationship with Google.
10. Play by the book
If you try to game Google chances are you're going to fail. Unless you are extremely well versed and experienced in black-hat techniques any attempt to 'con' Google is likely to have very serious consequences for your site.
I recommend you become familiar with the Google webmaster guidelines [www.google.com/webmasters/guidelines.html], and very carefully research any grey areas before you implement any semi-shady changes to your property. Wrong-doings usual result in either a penalty or an outright ban depending on the severity of the misdeed.
If in doubt I would check out Google Webmaster Group [groups.google.com/group/Google_Webmaster_Help] - you never know it might be me who answers your question.
Conclusion
Follow these simple steps on your site and you will soon have Google's undivided attention and undying love in the SERPs.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/76491/added4u-The-Quick-and-Easy-10-Step-Guide-to-Getting-Into-Google-and-Staying-There.html">The Quick and Easy 10 Step Guide to Getting Into Google and Staying There</a>
BB link (for phorums):
[url=http://www.added4u.com/article/76491/added4u-The-Quick-and-Easy-10-Step-Guide-to-Getting-Into-Google-and-Staying-There.html]The Quick and Easy 10 Step Guide to Getting Into Google and Staying There[/url]
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