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  • Added for You - Creativity Creates Real Wealth

    A Look at DVD Shrink Wrap Systems
    Shrink wrap machines use plastics to protect items from moisture and dirt during storage or transport. The plastic film is wrapped around the item and then the film is heated. It shrinks and conforms to the shape of the item, forming a barrier between the product and outside hazards. Shrink wrap systems may be small an
    ing power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys

    Condemning Our Entrepreneurs and Business Folks, are We Sure this is Wise?
    During the last period we can recall the Savings and Loan and Junk Bond Scandal everyone was up in arms over that. It led to a public mindset that all business people were greedy and evil. One songwriter in the band Jefferson Starship who wrote “We Built This City on Rock and Roll” had a verse in his song; “Someone alw
    So many businesses are just plain dull. Totally lacking is that spark of creativity and energy. Instead, an image of decadence and boredom. I try to avoid shopping in these places. I bet many other people do likewise.

    I'm always on the lookout for the guy who dares to be different. Who believes his customers are entitled to a little theater in their shopping experience.

    I've been a retailer for 40 years and in that time I've learnt a lot about the retail business. Something which is never fully learnt or even properly understood is the element of creativity. The importance of finding creative ways to attract customers and even more creative ways of selling to them.

    Retailing is a highly competitive business and the giants in the industry are more like giant killers with their massive buying and selling power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys w

    Who is Watching the Regulators?
    I have been doing a lot of research on regulatory bodies, including the FTC. Recently in the FTC’s report on franchising 432-pages I noticed a some discrepancies, which were contrary to my personal knowledge and observation of the agency; specifically the franchising division.If the FTC is watching American Busi
    likewise.

    I'm always on the lookout for the guy who dares to be different. Who believes his customers are entitled to a little theater in their shopping experience.

    I've been a retailer for 40 years and in that time I've learnt a lot about the retail business. Something which is never fully learnt or even properly understood is the element of creativity. The importance of finding creative ways to attract customers and even more creative ways of selling to them.

    Retailing is a highly competitive business and the giants in the industry are more like giant killers with their massive buying and selling power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys

    Digital Signage Advertising - Meeting HD's Demands
    When I think about digital signage, I'm sometimes reminded of the perpetually hungry, ever-growing plant from the musical "Little Shop of Horrors." You might remember that unusual flora. It's the talking, singing Venus Flytrap on steroids that constantly demands "Feed Me!" I can't help but think of that giant man-eatin
    years and in that time I've learnt a lot about the retail business. Something which is never fully learnt or even properly understood is the element of creativity. The importance of finding creative ways to attract customers and even more creative ways of selling to them.

    Retailing is a highly competitive business and the giants in the industry are more like giant killers with their massive buying and selling power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys

    Email Mistakes That Can Hurt Your Business
    Email is both a blessing and a real annoyance to businesses. It allows you to send a quick message to your clients or to your employees in a branch office hundreds of miles away. But it can also leave you vulnerable to viruses that can cause your server to crash, spam that can eat away at huge parts of your day, and
    ttract customers and even more creative ways of selling to them.

    Retailing is a highly competitive business and the giants in the industry are more like giant killers with their massive buying and selling power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys

    Professionalism
    Always be professional, do not fall into the old friends trap, you will lose more than you will ever be able to gain back. I have had a few occasions where I was doing business as a consultant and I was asked if I could attend a social event to celebrate the success of the project. I was pleased that the company had as
    ing power. Yet, their size can also be a handicap. The bigger you get, the harder to manoeuvre.

    There you have it. Problems for the small operators to combat the big guys and problems for the big guys who can't respond quickly enough to counter his smaller competitors. Nobody is immune from competition. No such thing as a monopoly in this day and age.

    Peter the Painter runs a small paint shop in a busy street near my home. His store is a little untidy and really not suitable to be located in a big shopping mall. Peter sits on a stool outside the shop and chats to people as they walk past. Never know who might end up being a customer!

    The other day I wanted to buy some cans of spray paint. Not being a good handyman I decided to call on Peter and ask his advice. After describing what I wanted and commenting that I wasn't sure how many cans I needed, Peter suggested that 2 cans were probably enough, but if I needed more to come back the next day.

    Actually, Peter knew damn well I needed 4 cans, but onl

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