Wait! Don't give up on search engine marketing yet. If your website seems to be losing ground, don't panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

• Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren't looking for just any content; they're looking for content that's fresh and keyword-rich.
• Add more content. Make sure there are at least 200 words on your main and landing pages. If there aren't, add more words. If there are, add 50 to 100 more words. Don't forget those keywords.
• Add new pages. If you're trying to optimize an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.
• Add internal page links. Link every page on your website to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.
• Add links to your website from relevant external sites. The key here is relevant. Link from sites that matter, such as online ads, published online articles (Tip: Create a signature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
• Rename pages. Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, I'm an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
• Rename images. If your images have generic names, rename them to include your keyword
  Get More Focused and Get More Business
  As a business owner, you’ve got a lot going on. Sometimes it’s hard to know what your top priorities are and where to put your focus. And since there are only so many minutes in a day, you need to find the best way to utilize your time so you can grow your business.Figuring out what your priorities are, and then focusing on them, will require an investment of time. I know, you don’t have any extra time and that’s the whole problem. The fact i
  panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.
  • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren't looking for just any content; they're looking for content that's fresh and keyword-rich.
  • Add more content. Make sure there are at least 200 words on your main and landing pages. If there aren't, add more words. If there are, add 50 to 100 more words. Don't forget those keywords.
  • Add new pages. If you're trying to optimize an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.
  • Add internal page links. Link every page on your website to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.
  • Add links to your website from relevant external sites. The key here is relevant. Link from sites that matter, such as online ads, published online articles (Tip: Create a signature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
  • Rename pages. Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, I'm an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
  • Rename images. If your images have generic names, rename them to include your keywor
    Paid Surveys: A Database Subscription is Your Key to Success
    Can you really make money? Is this for real? AbsolutelyLet’s get something out of the way very quickly. It is absolutely true that some paid surveys are scams. However, most are legitimate. In fact, for many people, paid surveys and pay-for-opinion programs generate a steady stream of money day after day.The reason that companies pay you is very simple. They want data. These market research companies collect opinions and f
    t. Make sure there are at least 200 words on your main and landing pages. If there aren't, add more words. If there are, add 50 to 100 more words. Don't forget those keywords.
  • Add new pages. If you're trying to optimize an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.
  • Add internal page links. Link every page on your website to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.
  • Add links to your website from relevant external sites. The key here is relevant. Link from sites that matter, such as online ads, published online articles (Tip: Create a signature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
  • Rename pages. Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, I'm an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
  • Rename images. If your images have generic names, rename them to include your keywor
    Something Different - Business Quotes
    Here are some of the memorable things people have said to me since I started my business in 1992. And, yes, all of the quotes are true."Paying these royalties is a real hassle."> Comment: You can't judge a book publisher by the cover."I know that you're a much better speaker, and that your content is better, your materials are better, and even your fee is lower, but I decided to use a seminar company from out of state because
    to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.
  • Add links to your website from relevant external sites. The key here is relevant. Link from sites that matter, such as online ads, published online articles (Tip: Create a signature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
  • Rename pages. Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, I'm an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
  • Rename images. If your images have generic names, rename them to include your keywor
    Lessons of Trade Show Exhibiting
    If you are a company looking to make a splash at a trade show, listen to the words of Woody Allen who said that 80% of success is just showing up. Same applies to trade shows. If you want a major presence at a trade show, your company needs to show up on the trade show floor with a trade show exhibit. Otherwise, you will be conspicuously absent from the trade show arena.A case in point --at the CES show in Las Vegas in January, according to Fo
    gnature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
  • Rename pages. Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, I'm an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
  • Rename images. If your images have generic names, rename them to include your keywords. For example, if you're a Houston-based dog sitter, don't name an image littledogpics.jpg; instead, name it Houston_dog_sitter_littledogs.jpg.
  • Update alt tags. Add alt tags to your images. Make sure your keywords are included as part of the tag. For example, if you're a residential painter, your alt tag should read: alt="residential_painter_yourname".
  • Update meta tags. Replace irrelevant keywords. Limit meta tag keywords and descriptions to the keywords and keyword phrases used on the page. Refresh your description meta tag regularly.
  • Update the page title. Update the title every few weeks or every other month. If you add another page by copying an existing page, make sure your page title and keywords coincide with the page content.
  SEO is an ongoing process that takes time, skill and patience. Schedule regular updates and keep those keywords and content fresh, and you'll be well on your way to holding your position. If you're frustrated because you're not getting the results you want, don't give up; it may take a few weeks before you see the results you want. If you're still having problems, consider hiring an SEO coach or an SEO copywriter.