Tags |
|
|
Links |
|
|
Added for You - SEO Job Interview: Ten Tips For Corporate Search Engine Optimization Jobs Search
Every time the phone rings, every time you hear that tentative “hello,” every time a customer walks through the door is your opportunity to make a human connection. The words that you say and the way that you say them create an opportunity for joy. The connection that comes from two people speaking and listening to each other can be a joy or a labor. The difference is in the vocal picture you present. You can look at every contact as an opportunity or a trial but when you focus on the energy and excitement you stand to gain from each exchange, these contacts turn into
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of
The most important letter in direct mail fundraising never asks for a gift. Ever.The thank-you letters that you mail to donors have one goal: to thank your donors for their generosity and support. Yes, your gift acknowledgement letters, notes and cards strengthen relationships and build donor loyalty. And yes, if mailed soon enough and if worded sincerely enough, they do increase your chances of receiving more gifts. But these things are secondary benefits. The main benefit of a thank-you letter is that your donor knows that you are thankful. Because you said so.Over the past year I've interviewed for a half dozen SEO jobs at substantial companies where they've decided to stop out-sourcing and bring the SEO position in-house. While I have not yet decided to take any of those jobs, I have noticed some things that may prove enlightening to anyone considering making the move to corporate SEO.
1) If contacted by a headhunter or recruiter attempting to "Qualify" you for the SEO position interview, be patient and realize that you'll often be explaining SEO to them as they may only have a passing understanding of SEO beyond the job description provided to them. The may have a short list of our industry buzzwords in front of them.
2) If the company interviewer or human resources director doesn't understand SEO and has that same list of SEO buzzwords in front of them - be patient as well. The reason they are hiring an SEO is because they need your expertise. Just realize it will be about personalities at that point and not about your qualifications. Discuss your SEO successes, point to client web sites and searches to show current positions for that client's keyword phrases.
3) If the company you'll be working for has a home page that is a flash movie which starts playing music immediately, includes the word "Enter" or has a 30 segment image slice, politely decline the interview. You'll never convince them that text is what gets them good search engine ranking. (Art, music, video, television or radio related sites rarely include transcripts of programs, song lyrics or text reviews and text is rare for the visual, audio and video creatives.)
4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.
5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of P
Seriously simple when you think it throughOften managers respond that they have no idea how to get the information they need to manage their businesses or departments. They either have too much or too little.There are two problems. The first is that the managers have not identified their Key Performance Indicators. The second is managers have not set up a sound reporting structure. This article is about the structure of reporting.Management in most aspects should be simple. The work they’re managing is a matter of developing a plan, carrying tout
2) If the company interviewer or human resources director doesn't understand SEO and has that same list of SEO buzzwords in front of them - be patient as well. The reason they are hiring an SEO is because they need your expertise. Just realize it will be about personalities at that point and not about your qualifications. Discuss your SEO successes, point to client web sites and searches to show current positions for that client's keyword phrases.
3) If the company you'll be working for has a home page that is a flash movie which starts playing music immediately, includes the word "Enter" or has a 30 segment image slice, politely decline the interview. You'll never convince them that text is what gets them good search engine ranking. (Art, music, video, television or radio related sites rarely include transcripts of programs, song lyrics or text reviews and text is rare for the visual, audio and video creatives.)
4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.
5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of
Everyone and their mother is trying to start a business selling on ebay these days. The first thing you need to do is find a reliable ebay dropshipperThis will allow you to get the lowest possible prices from a great wholesaler. The best part is that by using dropshipping you won't have to store any inventory. Therefore, you only buy a product if your auction sells! Using an ebay dropshipper may sound like something only a seasoned auction professional can do, but this is not true. You will learn how to successfully list and make your products sell. This company
3) If the company you'll be working for has a home page that is a flash movie which starts playing music immediately, includes the word "Enter" or has a 30 segment image slice, politely decline the interview. You'll never convince them that text is what gets them good search engine ranking. (Art, music, video, television or radio related sites rarely include transcripts of programs, song lyrics or text reviews and text is rare for the visual, audio and video creatives.)
4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.
5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of
A Joint Venture can generate a ton of money for you. It can take your business some place it’s never been. In addition, nothing that you own will be placed at risk and you don’t even have to spend a cent!If you’re going to do a Joint Venture, check out the heavy hitters first. Go straight to the top. Make an approach to them for a piece of the big time action. What have you got to lose? Your pride? Take a spoonful of that and put it on the dinner plate and see who eats it?Newbie’s, are you tired of all the stuff those big guys have been shoveling? Think abou
4) If a "site:company.com" query returns 12 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job description includes "Content Development." PS: "Content Development" better be in every SEO job description.
5) If a site:company.com query returns 120,000 pages on the SERPS, and they all include the same lame catch-phrase without keywords, make sure your job decsription includes "Keyword Research." PS: "Keyword Research." better be in every SEO job description.
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of
Commitments. Commitments. Commitments. They fill our days, our heads and our lives. Most of us are in the commitment business. Of course, that's not what we call it. At work, we're making commitments to customers, suppliers, bosses, coworkers and staff. At home, we're making commitments to family, friends, neighbors, community and organizations. Not to mention commitments to pay taxes, credit card bills, mortgages and car loans.Commitments become our drivers. Like the proverbial hamster wheel, we can't stop the stress, or the time demands we obligate ourselves to,
6) If the job description puts the SEO position in the Marketing Department, smile and apply. Marketing is where SEO belongs. Textual content as a sales tool is welcome and extensive use of real words as content is encouraged. The position title may be something odd that fits the company org charts like, "Director of Product Mgmt, Search."
7) If the job description puts the position in the IT department, look out! They'll expect an automated and programmatic solution to SEO. Automated keyword extraction tools, which take keywords from body text and insert them into Title Tags, may be in your future. You'll inevitably spend your time debugging scripts so they don't insert stop words into those tags, rather than actually writing effective tags or training content management staff to do so.
8) If you are asked if you have experience with one particular content management platform, run - unless you are certain their CMS platform allows for manual editing of Title tags, metadata, and embedded links in body text - and that system allows for CSS attributes that can be altered to support SEO concerns. Few companies will abandon legacy CMS systems because you tell them it won't work for SEO or that it will require complex workarounds to hack the proprietary in-house CMS database.
9) If asked, "Do you have experience with SEO in the field of "_____ (fill in the blank)" turn and leave the building, because they don't understand that experience with SEO is the same in every business except for differing industry buzzwords. If, on the other hand, you have a passion for the topic of the company web site, celebrate because you are going to love your job even more.
10) If the company asks if you have experience with any one particular reporting system for web site statistics and log file analytics, answer "Yes" because they all serve the same purpose, provide the same data, and export the same Excel or CSV reports. The only difference is the login username and passwords and internal navigation.
Hundreds of substantial companies are hiring in-house SEO and PPC managers to do their search engine optimization as the position continues to prove its value to corporate search rankings. I'm continuing to interview companies until I find the right cor
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/76751/added4u-SEO-Job-Interview-Ten-Tips-For-Corporate-Search-Engine-Optimization-Jobs-Search.html">SEO Job Interview: Ten Tips For Corporate Search Engine Optimization Jobs Search</a>
BB link (for phorums):
[url=http://www.added4u.com/article/76751/added4u-SEO-Job-Interview-Ten-Tips-For-Corporate-Search-Engine-Optimization-Jobs-Search.html]SEO Job Interview: Ten Tips For Corporate Search Engine Optimization Jobs Search[/url]
Related Articles:
How to Avoid a Common Meeting Planner's Nightmare
Ask for What YOU Want and Gain More Business
How To Tweak Your Website For More Sales
Bookmark it:
|