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Small Business Marketing Tip #2: Return To The Roots Of Advertising
Gravitational Marketing is about returning to the roots of what advertising is really all about.But, the question is…What is real advertising?Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either.On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny

tural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, business

Double Duty Space
Organizations have to be especially savvy in making wise financial decisions. Budgets are typically contracting rather than expanding, and donor dollars are harder to come by these days. Special events can be especially tricky as you need to deliver high impact on a very limited budget. Anything that offers multi-purpose utility is far preferable than single-use materials and equipment.Actually, multi-purpose has become a way of life. Toothpaste cleans, whitens, and fr

Nobody notices normal.

Not anymore, at least.

Fifty years ago? Maybe.

But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!

Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.

Here’s why this is happening:

1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.

See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.

LESSON LEARNED: the competition is fierce. Stand out or get counted out.

2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.

As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.

LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.

3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A soapbox. A forum. Unfortunately, the result is a mass cranking-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.

Think of it this way. Your downstairs neighbor is playing her music really loud. So you play yours louder to drown it out. Then your upstairs neighbor plays his louder to drown yours out. Then his upstairs neighbor plays his louder to...

You get the point.

LESSON LEARNED: if everyone else is yelling, you must yell louder.

How to Escape the Normality Trap

Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, businesse

Leadership and Vision - What's Your Cathedral?
Can leadership exist where there is no vision? For perspective, let us review the Story of the Three Stonemasons.Three stonemasons were busy at work when a passerby asked them, “What are you doing?”The first stonemason responded, “Laying bricks, sir.”The second mason answered, “Earning a living.”But, when asked by the passerby what he was doing, the third stonemason said, “I’m building a cathedral.”The third craftsperson had a vision and saw th

eral decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.

LESSON LEARNED: the competition is fierce. Stand out or get counted out.

LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.

You get the point.

LESSON LEARNED: if everyone else is yelling, you must yell louder.

How to Escape the Normality Trap

Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, business

What is a Limited Liability Corporation?
A limited liability company or LLC is an organization owned by one or more individuals or corporations. The members own membership interests in the company and not shares. LLC is a recently developed type of legal entity. For many entrepreneurs, it is the ideal choice, as it has the tax advantages of the limited partnership and the limited liability element of corporations.The LLC is a separate legal entity and liabilities do not pass on to the members. The management and

t now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.

LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.

You get the point.

LESSON LEARNED: if everyone else is yelling, you must yell louder.

How to Escape the Normality Trap

Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, business

The Purpose of Ad Campaigns - Part 1
PURPOSE OF CAMPAIGNEstablishing ReputationAdvertising is not always required for the purpose of increasing the sales of a product, although that must be the final effect of the advertising if it does its work. It frequently happens that business organizations at various times in their careers need advertising for the extension of values along more general lines in connection with the organization and its market. Sometimes i

king-up of the total volume of our culture. It reminds me of that scene in Spinal Tap when the guitar player keeps explaining that the volume button on his amp actually goes all the way to eleven. It’s just that loud.

You get the point.

LESSON LEARNED: if everyone else is yelling, you must yell louder.

How to Escape the Normality Trap

Now, considering these three cultural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, business

America's Busiest Copywriter Reveals the Biggest Advertising Mistake Ever
When it comes to advertising, I spend a lot of time telling people what works. Today, we’ll focus on something that doesn’t work. And believe me, this is a biggie.Want to know the biggest mistake 99% of ALL businesses make when it comes to advertising? It’s in their headline. Most advertisers fail to make a meaningful and/or fascinating statement of benefit in their headline.Here’s a good example:A chiropractor

tural shifts – time/choice, expectations and volume – I don’t want you to think that “normal = bad.” Being normal is totally cool.

But, just remember these two things:

1. Companies, people, products and ideas that get noticed get ahead.
2. Companies, people, products and ideas that don’t get noticed get left behind.

HERE’S THE GOOD NEWS: the world is dying for uniqueness.

HERE’S THE BETTER NEWS: escaping The Normality Trap simply takes a conscious effort on your part to (consistently) make the mundane memorable.

To transform underleveraged fundamentals like voicemail messages, articles, speeches, books, businesses cards, conversations, websites, blogs and promotional materials...

...into distinctive, approachable, word-of-mouth worthy GOLD MINES.

As a result,

Instead of being Some Guy, you become That Guy.
Instead of searching for customers, you attract and cultivate fans.
Instead of trying to sell, you enable people to buy.

And that’s when THEY start coming to YOU.

They = new clients.
They = the media.
They = people who want to help.
They = opportunities you never would have expected.

So. Still thinking about being normal?

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Businesses can be incorporated in any state in the U.S., regardless of where the business is operated. Corporate laws vary from state to state. Many small business owners prefer to incorporate in their own state, to reduce costs as well as to simplify the incorporation process. If a business owner incorporates in a different state, then he still needs to qualify himself to conduct business in his own state. Business owners incorporating in their own state, also save on paying franchise taxes and filing annual reports in two different states. Business owners usually choose the state where they want to incorporate, depending on the taxation rules of the state and their registration requirements. Delaware and Nevada are the most favored states for incorporation as they are very corporate-friendly. Incorporating in Nevada has extraordinary benefits for business owners such as tax benefits and liability protection benefits.

Incorporating online is probably one of the easiest ways to incorporate your business. Incorporating online generally only requires standard information such as the names and addresses of the initial officers, and sometimes their titles. Using a third party will ensure that you take care of all the steps required for the initial filing with the Secretary of State.

Records management is one of the most important elements of good business management, and there are several instances when you need to destroy your records for the good of your customer and for your own protection...

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