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Added for You - Undersell Your SEO Service, Overachieve Your SEO Results
Take two random companies “A” and “B”. They are both facing stiff competition and the marketing and sales budgets are fixed in stone; how would they go about increasing revenues?The marketing manager from company “A” might try to convince the finance department to increase its budget or try to invoke a jolt of energy into the sales force via pep talks or threats to increase sales for the upcoming quarter.This approach, though sometimes work in the short-term, is generally very stressful and less predictable in the long-term. When quotas aren’t met everyone usually trades blame which leads to more frustrations.Is their another way?Enter the world of company “B” where incremental innovation is ongoing. Company “B” knows the importance of incremental innovation and thereby makes it a part of the job description. When applied to sales and marketing the result is a system that converts more prospects and turn the competition into followers.This is the approach company “B” uses to thrive and lead the market.Professional marketers use incremental innovation all the time to increase conversion rate. An example would be testing which headline in a split test converts more prospects. keywords that nobody really searches for, or for a very limited time until getting your site banned in the process. And if the SEO doesn’t live up to these promises, he or she simply points you to the many loopholes spelled out in small print in the contract.
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut abov
One of the challenges for many who open a dollar store is effectively managing the personnel. For some this is their first supervisory experience, and they are not prepared to handle the challenges associated with the role. Yet effective management and supervision is one of the keys to retaining employees, getting the most from each employee, and even not facing legal issues associated with employment practices.Effective leaders have certain methods that work in establishing and maintaining a positive working environment for their employees. One of the things that these effective leaders always do is to clearly communicate their expectations of employees. When you open a dollar store you should do the same.If you are about to open a dollar store document the employee job expectations before you start staffing the store. Start by writing down the key job expectations that you have of all employees. Add to that the specific job expectations that are required for each of the specialized positions within your store such as cashier, stock clerk, assistant manager, store manager.Once you open a dollar store you and your employees will appreciate having clear job expectations defined. By doing this ther
For many companies, the sell-at-all-cost approach can often come back to bite. The good salesperson is doing his job, but a problem arises when the products or services don't live up to the sales rhetoric being to entice the buyer. It’s the result of a salesperson that oversells and over promises but the products or services don't (or can't) meet the expectations of the buyer.
This happens frequently with search engine optimization companies. It's easy to tell people what they want to hear: "19 days to #1!", "Ranked in the top three!", "First page placement for all your key phrases," it's something more to actually be able to fulfill such promises. In a previous article I debunked SEO top ranking guarantees. Others in the industry have discussed this topic, quite extensively and even Google has weighed in with their own statement, saying "no one can guarantee a #1 ranking”. Still there are lots of "SEO" companies out there that insist that they’ll magically make your site appear in the number one position. The truth is that they actually might be able to achieve this, but for keywords that nobody really searches for, or for a very limited time until getting your site banned in the process. And if the SEO doesn’t live up to these promises, he or she simply points you to the many loopholes spelled out in small print in the contract.
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut above
1) Don’t use unrelated keywordsIn one ad group, don’t place unrelated keywords together. Each ad group should have similar keywords. For example, ‘make money on eBay’ and ‘how to make money on eBay’. Don’t place ‘make money on eBay’ and ‘eBay business’ together. Rather, separate them into different ad groups. This gives you a better click through rate.2) Use keyword toolsYou can use free tools or paid tools to help you find profitable keywords. Good free tools include Good Keywords and the one over at Digital Point. Paid tools like Keyword Elite and Adword Analyzer offer deeper options for more advanced marketers. It’s advisable to start off with the free tools and then ‘upgrade’ to the paid software once you are familiar with Adwords.3) Use your keywords in your adYou’d want to use your keywords in your ad, not only because the searcher will find it more relevant to click on, but because it also bolds your keyword, making it more noticeable. This really helps in increasing click through rates. You will also achieve a better Quality Score, giving you a higher ad position and a lower cost per click.4) Use a low daily budgetKeep your daily budget low if you are just star
This happens frequently with search engine optimization companies. It's easy to tell people what they want to hear: "19 days to #1!", "Ranked in the top three!", "First page placement for all your key phrases," it's something more to actually be able to fulfill such promises. In a previous article I debunked SEO top ranking guarantees. Others in the industry have discussed this topic, quite extensively and even Google has weighed in with their own statement, saying "no one can guarantee a #1 ranking”. Still there are lots of "SEO" companies out there that insist that they’ll magically make your site appear in the number one position. The truth is that they actually might be able to achieve this, but for keywords that nobody really searches for, or for a very limited time until getting your site banned in the process. And if the SEO doesn’t live up to these promises, he or she simply points you to the many loopholes spelled out in small print in the contract.
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut abov
From the personal and professional experiences of other colleagues and myself, one of the more critical success factors for management is implementation. Through my observations, I have discovered that people and organization spend a great deal of resources including time, dollars and the cumulative total of the energy generated from these efforts to create business or strategic plans. Yet, these very same costly plans languish in a manager’s desk drawer or on an executive’s shelf. The incredible inspiration power within these plans lay untouched because few individuals understand how to implement the plan.Implementation is multi-faceted. This action requires a combination of consistently applying knowledge and skills including communication, decision-making, delegation, goal setting and goal achievement, prioritization, time management and working with the psychology change. However without steady and demonstrated values by all involved, especially those initiating the plan, implementation will falter and succumb to the inertia of indecision and procrastination.By respecting everyone’s needs, the management begins to build What’s In It For Me (WIIFM) leading to What’s In It For Us (WiIFU). When working
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut abov
Everybody loves good service. It makes us feel appreciated when patronizing a company that meets our service expectations.Businesses understand the need to satisfy their customers and take great strides to provide helpful, friendly service.However, not only is implementing structured customer service practices smart business, it has the potential to reduce risk management issues.By putting the following 9 steps into action, it’s possible to improve customer service and reduce costly mistakes and accidents. Customer service practices can be woven into policy and procedures so that good customer service is achieved when following company policy.Step 1. Identify areas of service that need improvement as well as potential risk. Implement policies that address these issues. Ask for the input of management and staff to create an atmosphere of teamwork.Step 2. Create a policy and procedure manual that is easily read and understood. To encourage employee interest, be sure to explain how the procedures will benefit employees. Distribute the manuals to each employee or department manager. Ensure all management is committed to the education of their department.Step 3. Hold sta
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut abov
Did you know that you can literally make money while you are catching some z's? There is nothing more rewarding than opening up your email program in the morning and hearing all the email come in filled with sales from around the world. You have worked hard to master your expertise and now it is time to turn it into products that not only provide a ton of value to your customers, but also provide you with another stream of revenue.It's true -- building a passive income is your key to earning more money without working harder. Here are some ideas for how you can build an automatic income source for your online business in less than one week.I once heard someone say "If you know how to: fix something , find something , save something, do something more quickly, do it better, do it more efficiently, do a greater amount of it, do it with greater quality, do it less expensively, do it more easily, do it more often, be happier doing it, do it automatically, or more effectively, take existing knowledge and apply to a new situation then you have a subject to create an information product about!"There are two reasons to create an information product:1. To create a system you can provide to your cli
The SEO industry is aggressive; every SEO’s motive is to convince potential clients that the services he or she provides are a cut above those offered by competitors. This is why so many oversell with the promise of spectacular results that may or may not be achievable. Few SEOs go out of their way to provide a truthful assessment of what is possible and on what kind of timeline. New sites will take a year or more. Competitive industries require a bigger budget. And, poor websites… well, top rankings can be achieved, but you may need to make drastic changes if you want to improve conversions.
SEOs that are honest with potential clients find that they lose many who are looking for the quick fix, instant results or a guarantee. But they’ll also discover that those who do become clients have a much better grasp on what's at stake, how long it'll take and what kind of results to expect. And if you're both honest and capable, you'll always be able to meet and often exceed the client's expectations.
My firm makes it a point to let our clients know that we set benchmarks for achievement throughout the fist year of their campaign. Currently 70% of our clients are performing better than expected and over 80% are performing at or above expectations. Yes, that means 20% are currently performing below expected levels, but this isn’t necessarily a failure rate. In reality it reflects the percentage of clients that are not performing as strongly as we hoped, but many of them have shown significant improvement in targeted traffic and ROI since the campaigns inception.
But this is something most SEOs won't tell you, especially those that make pie in the sky claims. They know that they have oversold their service a
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