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Added for You - Google - Internet Bully Or Striver For Excellence?
It occurred to me the other day, that so many people today liken their businesses to the way they eat - fast. Think about it. All over the web we are inundated with... make $1000's of dollars a day, make $10,000 a month, make a million by the end of the year. Everyone is looking for the magic formula or the magic bullet to get rich quick...fast. They want their business to succeed in the time it takes to get their hamburger or chicken sandwich. No wait, no delay of gratification. I want it now, and I want it without having to work at it. I want to sit back and rake in the dollars, my way. Those of us who have been on the web for the past six years, realize that just like the businesses we ran off the web, a web b
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because th
To understand viral marketing you need to be familiar with social memetics – the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.Like an epidemic, a clever viral advert is passed on from one user to another and so on and so forth. The advert/product is distributed exponentially to an ever-increasing mass audience.A most notable and unfortunate example of this viral effect happened over two centuries ago with a wave of suicides that swept across Europe – just like an infectious disease.Interestingly though, the catalyst is strongly suspected to be German author Johann Van Goethe’s “The Sorrows of Young Werther”; a
To followers of Google's progress recent events have not come as any surprise, as Google's intentions were well trailed last December. Specifically, they are targeting certain types of landing pages to which searchers are taken when they click on one of Google's AdWord advertisements.
Google AdWords are those small classified adverts you see on the right hand side of the page, when you use the Google search engine. Sometimes more "sponsored links" appear at the very top of the page. You will also come across Google AdWords, when visiting one of the thousands of Google's webmaster partners, who host AdWords on their web sites, under AdWords's sister program, AdSense.
Google has come from nowhere to set new standards of internet search quality in just seven years by strict adherence to its core values. Their success, founded on their twin mantras of "quality" and "relevance", is a master class on the proposition that excellence is good business.
Once you understand these twin objectives, you begin to see the rational behind Google's recent actions and also draw valuable lessons from which your own web sites can profit.
These are the types of landing pages being targeted:
- Squeeze pages: so called because they squeeze the name and address out of the visitor, who is obliged to type these details into the landing page before they are even permitted to view the contents of the web site.
- Mini sites: these consist of just a single page sales letter.
- AdSense only sites: due to the booming popularity of Google's own AdSense campaign, many web sites have been created purely to take advantage of the prospect of a "fire and forget" income these virtual shopping malls offer.
Some operators even set up so called "arbitrage web sites" profiting from the difference between the cost of the AdWord traffic and the income generated by the AdSense advertisements on the site. The profit thus generated by these hollow web sites is then multiplied by the ease with which hundreds -- even thousands -- of sites can be created with web site generating software.
- Affiliate sites: some can be little more than a redirect, where the AdWords visitor is bounced from the landing page, via an affiliate link, straight to the actual provider of the product or service.
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because th
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the 4 P’s (product, place, price, promotion).A number of years ago, I discovered a marketing methodology made popular by Michael Gerber. For those of you who have never heard of him, you can still find his books on Amazon or your local bookstore. Mr. Gerber referred to this marketing methodology as the E-myth which was comprised of: innovation, quantification, orchestration, and documentation.This methodology is the key behind
Google has come from nowhere to set new standards of internet search quality in just seven years by strict adherence to its core values. Their success, founded on their twin mantras of "quality" and "relevance", is a master class on the proposition that excellence is good business.
Once you understand these twin objectives, you begin to see the rational behind Google's recent actions and also draw valuable lessons from which your own web sites can profit.
These are the types of landing pages being targeted:
- Squeeze pages: so called because they squeeze the name and address out of the visitor, who is obliged to type these details into the landing page before they are even permitted to view the contents of the web site.
- Mini sites: these consist of just a single page sales letter.
- AdSense only sites: due to the booming popularity of Google's own AdSense campaign, many web sites have been created purely to take advantage of the prospect of a "fire and forget" income these virtual shopping malls offer.
Some operators even set up so called "arbitrage web sites" profiting from the difference between the cost of the AdWord traffic and the income generated by the AdSense advertisements on the site. The profit thus generated by these hollow web sites is then multiplied by the ease with which hundreds -- even thousands -- of sites can be created with web site generating software.
- Affiliate sites: some can be little more than a redirect, where the AdWords visitor is bounced from the landing page, via an affiliate link, straight to the actual provider of the product or service.
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because th
Have you ever woke up in the morning and while you're half asleep and getting ready for another day at work, you take a moment and ponder the almighty question: "Why am I doing this?" You wonder why you have to get up so early just to make somebody else money and make their dreams come true. Well, of course you have to pay your bills and put food on the table and provide a roof over your family's head. But what if you could do all that and much, much more? In this article I will discuss the Top 5 Reasons to Start an Online Business.Reason #5: Work Part-Time or Full-TimeOwning and running your own online business gives you the freedom and flexibility to work however much you want. If you want to wor
Once you understand these twin objectives, you begin to see the rational behind Google's recent actions and also draw valuable lessons from which your own web sites can profit.
These are the types of landing pages being targeted:
- Squeeze pages: so called because they squeeze the name and address out of the visitor, who is obliged to type these details into the landing page before they are even permitted to view the contents of the web site.
- Mini sites: these consist of just a single page sales letter.
- AdSense only sites: due to the booming popularity of Google's own AdSense campaign, many web sites have been created purely to take advantage of the prospect of a "fire and forget" income these virtual shopping malls offer.
Some operators even set up so called "arbitrage web sites" profiting from the difference between the cost of the AdWord traffic and the income generated by the AdSense advertisements on the site. The profit thus generated by these hollow web sites is then multiplied by the ease with which hundreds -- even thousands -- of sites can be created with web site generating software.
- Affiliate sites: some can be little more than a redirect, where the AdWords visitor is bounced from the landing page, via an affiliate link, straight to the actual provider of the product or service.
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because th
So, you want to make money online, but you’re having trouble getting visitors to your website? If so, you’re not alone. Many people think that running an online busy is easy – just build a website, and in no time you’ll be making money.Well, running an online business is no different than running any business – you need to find ways to reach people who want and need (and are willing to pay for) your product or service.Affiliate marketing (selling other people’s products) is a great way to make money online.Yet, it is still a business, and the same rules apply to affiliate marketing – you need to find people who need what you are selling.The best way to be a successful affiliate is to c
Some operators even set up so called "arbitrage web sites" profiting from the difference between the cost of the AdWord traffic and the income generated by the AdSense advertisements on the site. The profit thus generated by these hollow web sites is then multiplied by the ease with which hundreds -- even thousands -- of sites can be created with web site generating software.
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because th
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want and can afford what you offer.At a minimum, any source of names should supply the following for each lead:First name, last name Job title Company name Address (sometimes on two lines) City Province or state Postal code or zip codeOther details that are nice to know: SIC Code (Standard Industry Classification) Industry by name Size of company (in number of
The common thread of all these types of landing pages is the arid experience they provide for the visitor. Judge for yourself, by putting yourself in the position of the visitor.
They come to a search engine because they are looking for a solution to a problem. They see an AdWord on Google with a tempting headline, that seems to fit the bill perfectly, and so they click on it.
Then -- instead of the information they expected -- their name and address is demanded by the squeeze page, almost in the manner of a highwayman, before they can follow up the promise of the advertisement's headline. Worse still, is their experience on the, so called, "arbitrage sites", where they end up on a unedifying merry-go-round of clicking one AdWord box after another!
It is that poor customer experience Google seeks to eliminate, not least because it reflects on the reputation of their search engine and AdWords program.
The irony is, Google are actually doing the squeeze page advertiser a big, big favor.
Why is that?
Here are some figures I have on conversion rates for squeeze pages:
- Visitors referred to a site via affiliate: 51% give name and address and 49% logged off, unrecorded.
- Visitors arriving from an organic search of search engine or directory: 39% gave name and address and 61% logged off.
- Visitors arriving via a pay per click advertising: 18% gave name and address and a full 82% logged off.<
As you can see from these bald figures, having a pay per click and squeeze page combo is a very bad idea anyway!
So Google is actually doing those advertisers a favor by making them rethink their marketing approach. You also notice, when visitors come to the site with some prior knowledge -- even if only on an affiliate's recommendation -- their response is to be nearly three times better, even when faced with a squeeze page.
In fact, when visitors come to my site, having read an article of mine first, and are then faced with a squeeze page, over 70% of them are happy to enter their details.
What conclusions can we draw? This: just like going on a blind date, a visitor needs to know a bit about you before they will commit themselves.
So if you intend to use AdWords successfully, you must bring your visitors to a visitor friendly landing page, with some content (not an in-your-face sales page), that immediately chimes with the promise of the a
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