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    an simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a f

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    Good graphic design is important to any website wishing to attract and maintain the interest of users. But website owners should be aware of some of the implications of over-zealous graphic design for search engine optimisation.

    Most people would agree that graphic design is an important element in web design and development. Part of what good graphic design adds to a webpage is aesthetic, a somewhat subjective area where a webpage either looks good, OK, or plain bad. Aesthetics can be important, as the general look and feel of a site can affect its credibility and the likelihood that a visit will convert to a sale. Another aspect of graphic design is utilitarian, meaning that good graphic design can simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a fr

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    ous graphic design for search engine optimisation.

    Most people would agree that graphic design is an important element in web design and development. Part of what good graphic design adds to a webpage is aesthetic, a somewhat subjective area where a webpage either looks good, OK, or plain bad. Aesthetics can be important, as the general look and feel of a site can affect its credibility and the likelihood that a visit will convert to a sale. Another aspect of graphic design is utilitarian, meaning that good graphic design can simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a f

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    hic design adds to a webpage is aesthetic, a somewhat subjective area where a webpage either looks good, OK, or plain bad. Aesthetics can be important, as the general look and feel of a site can affect its credibility and the likelihood that a visit will convert to a sale. Another aspect of graphic design is utilitarian, meaning that good graphic design can simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a f

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    l of a site can affect its credibility and the likelihood that a visit will convert to a sale. Another aspect of graphic design is utilitarian, meaning that good graphic design can simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a f

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    an simplify communication, navigation and the overall usability of a website.

    So, graphic design is important, but there are good reasons not to allow graphic designers a free hand in your web development process, especially if they come from a strong print or multimedia background rather than a web background. The problem is that, too often, graphic designers do not adequately understand the nature of the web medium and of internet search engines in particular. This can lead to a situation where the potential performance of a website in search engine optimisation terms is seriously compromised by "features" such as Flash presentations, excessive graphic content, and excessive javascript. Used inappropriately, each of these can have serious consequences for where your website will eventually rank in search engines.

    Flash is a great tool, and used appropriately it can

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