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Added for You - 10 Steps to a Spider Friendly Website
Sometimes when starting a new business we spend so much time designing the website, learning to effectively sell our product(s) or service(s) we lose focus on the most important aspect of business success; Your CredibilityAllow me to first clarify my basic definition of credibility; it is your ability to exhibit honesty, knowledge, and dependability to your buyers, online, or through your neighborhood storefront.Unfortunately, potential customers do not always take the time to evaluate each element of your Credibility and make their decision on a single factor. For instance, most of us have clicked on a link only to be taken to a website which had mixed text, random clipart work, misspelled words, and bold red headlines indicating something like; BEST DEALS ON THE INTERNET! I know when I reach a site like that I “click-off” as quickly as I clicked on, never finding out if the owner is honest or dependable.Remember your parents telling you to
SessionID's in Your URLs
These lead to a seemingly unending list of variatio
Several years ago, the word “blog” was barely even a commonly used word. Now it seems that everybody has a blog. For those that don’t know, a blog is an online journal where an individual can write about whatever they like, as often or as infrequently as they like. They can be used for many reasons, including as a helpful tool for childcare providers. Here are some guidelines for how to set up a blog, how it could help your business, and some safety precautions.Blogs have become so popular that there are numerous sites that allow you to set one up for free. Search for the term ‘blog’ and you should discover many sites to choose from. You need minimal computer knowledge since the sites make the initial set-up and adding posts to your blog very easy. Even adding pictures is not that hard. You’ll need to come up with a name for your blog. Using your childcare business name will make it easy for parents to remember.Once you have your blog set up
Proper Nesting
Many spiders are built to parse the HTML on your page. One of the things that may confuse a parser or cause it to work harder is improper nesting of HTML elements on a page. These are tags that are opened and closed out of order such as abc...cab versus abc...cba In order to have the spiders crawl through your page flawlessly, visit validator.w3c.org and use their HTML validator specifically looking for error messages that say "end tag for '####' omitted, but its declaration does not permit this" or "end tag for element '####' which is not open". These are errors that signify improper nesting and while they may allow some spiders to visit your website, your site will lose valuable SEO points because the spiders cannot visit your site as efficiently as it can visit other sites. Remember, search engines need to spider many pages quickly to stay in their game.
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variation
Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your business strategy. Although employees may not fit the strictest definition of a core competency, it is a fact that your employees are the ones responsible for creating many of your core competencies. It is an undisputable fact that failure to recognize the importance of employee contributions will lead to failure regardless of your business strategy.Recruitment and RetentionCreating a strategic plan and definitive initiatives is the easy part of the formula for success. The difficult part is finding, recruiting and retaining the appropriate talent combination in today’s market to carry out that plan. Recruitment and retention are major issues in most industries today. These issues are especially critical to the wholesale distribution industr
Proper Nesting
Many spiders are built to parse the HTML on your page. One of the things that may confuse a parser or cause it to work harder is improper nesting of HTML elements on a page. These are tags that are opened and closed out of order such as abc...cab versus abc...cba In order to have the spiders crawl through your page flawlessly, visit validator.w3c.org and use their HTML validator specifically looking for error messages that say "end tag for '####' omitted, but its declaration does not permit this" or "end tag for element '####' which is not open". These are errors that signify improper nesting and while they may allow some spiders to visit your website, your site will lose valuable SEO points because the spiders cannot visit your site as efficiently as it can visit other sites. Remember, search engines need to spider many pages quickly to stay in their game.
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variatio
Competitors are one of your largest business threats. You have to know who your competitors are and how they operate. You will use this information to decide how to position yourself, where you price yourself, and how you're perceived by your marketplace.Competitor AnalysisWhen you research your competitors you should list what kinds of companies are your biggest competition. Possible competitor types you should consider are:Big PC manufacturersComputer consulting moonlightersEstablished computer consulting businessesSoftware producers and distributorsOnce you decide which types of competitors pose the most threat, go through the list and identify specific companies in each category that you consider to be significant competitors.When you have a good idea who exactly your largest competitors are, then you need to find out how they operate. You need to uncover their biggest strengths and biggest weaknesses.
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variatio
One of my clients has decided to focus his marketing budget into fewer channels in order to get a larger response from this concentrated spend. So he asked me "Why should I continue to use my Public Relations agency? Why should I invest in PR next year?"Well, I see PR as a cost-effective way to place your name in your chosen media and get them to advertise your business. On the back of a good business story, if you can also get editorials written about you, the power and authority of the newspaper, radio station or TV channel will influence and sway your market more cheaply than a paid-for full-page spread or 1 minute ad.Be visible to prospects and your existing customersProspective customers need a positive perception of you and your products and services before you can sell to them - if they do not believe your benefits proposition, they will not buy. When they hear or read about a third party speaking well of you
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variatio
Kaizen is a proven performance improvement tool. Adopted from modern Japanese manufacturers, like Toyota, Kaizen generates breakthrough improvements quickly, without huge capital investments and/or extensive commitments of employ time. Kaizen is an efficient, effective technique for producing change in manufacturing operations.Kaizen improves performance in non-manufacturing situations as well. Ideal for a wide variety of industries, it’s well suited for non-manufacturing situations like those found in professional services, corporate headquarters, and branch offices. Entities like finance departments, corporate headquarters, national banks, and hospital emergency rooms all benefit from it.Kaizen is appropriate for relatively straightforward, simple problems, problems that don’t involve numerous functions or complex processes. It is also appropriate for well-defined problems or when the dissatisfactory performance of the current state is due to only
SessionID's in Your URLs
These lead to a seemingly unending list of variations on each URL that have no real effect on the page. Every time a spider visits your pages, they get more and more versions of the same 'other' pages, but with different URLs each time because of the sessionID. If you want the spiders to feel at home on your site, then the barbed-wire fields of sessionIDs are not going to work. One way around this is to use a sitemap creation service like AutoMapIt.com that allow you to 'ignore' certain URL keys like the sessionID or keys used for sorting lists. This way, they have at least one link to each page that doesn't include a sessionID. Even if they are turned off at your sitemap, when the spiders visit, they will find the IDs again.
SessionID's may show up in otherwise friendly URLs. If your users have to log-in on your site or you use some types of tracking software, sessionID's are what helps your site to keep visitors logged in. They are usually stored in cookies through your browser and don't normally show up in your URL. If cookies are not available (like on most spiders), the sessionID then gets passed through the URL. You may want to turn cookies off in your browser and surf your site... do the sessionIDs show up?
Search-Friendly URLs
This goes beyond the sessionID's in the URL and appeal more to the actual URLs being used. According to Google Webmaster Guidelines, "It helps to keep the parameters short and the number of them few". Apache makes this easy through mod_rewrite and Windows servers offer Isapi-Rewrite to accomplish turning 'ugly' URLs into 'static' URLs. You should NEVER use id= in your URL
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/77183/added4u-10-Steps-to-a-Spider-Friendly-Website.html">10 Steps to a Spider Friendly Website</a>
BB link (for phorums):
[url=http://www.added4u.com/article/77183/added4u-10-Steps-to-a-Spider-Friendly-Website.html]10 Steps to a Spider Friendly Website[/url]
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