ness, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to When people think of your business, you want them to associate it with excellence and superiority. In order to do this, you must project a clear image about your business, and make good first impressions. Whether online or in a store, it's important that everything is neatly organized and well-designed, so that prospects get a good first impression. Remember, first impressions stick with the prospect, well after they leave your business.

How do you advertise? Is your advertising restricted to the Internet, through banner ads and text links? Or maybe you use small magazine ads or you've tried advertising in the newspaper. Wherever you advertise, you must be clear and concise with your ads, as well as consistent with the design. If the ads are sloppy or sound unfriendly, the first negative aspect is that people won't buy from you, and second they will have a disapproving connotation about your business, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to s

store, it's important that everything is neatly organized and well-designed, so that prospects get a good first impression. Remember, first impressions stick with the prospect, well after they leave your business.

How do you advertise? Is your advertising restricted to the Internet, through banner ads and text links? Or maybe you use small magazine ads or you've tried advertising in the newspaper. Wherever you advertise, you must be clear and concise with your ads, as well as consistent with the design. If the ads are sloppy or sound unfriendly, the first negative aspect is that people won't buy from you, and second they will have a disapproving connotation about your business, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to

u advertise? Is your advertising restricted to the Internet, through banner ads and text links? Or maybe you use small magazine ads or you've tried advertising in the newspaper. Wherever you advertise, you must be clear and concise with your ads, as well as consistent with the design. If the ads are sloppy or sound unfriendly, the first negative aspect is that people won't buy from you, and second they will have a disapproving connotation about your business, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to se with your ads, as well as consistent with the design. If the ads are sloppy or sound unfriendly, the first negative aspect is that people won't buy from you, and second they will have a disapproving connotation about your business, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to ness, and that's the last thing you want. Make a list of all the impression points (the different ways people hear about you) that you have, and make sure they project the image that you want. Don't advertise strictly to try to sell products, also advertise to promote your business as a helpful and professional establishment that can help consumers with their specific needs.

Another reason it's important to be consistent is because you want to establish a brand. Your brand is the set of characteristics that people associate with your business. To establish a brand, you have to be consistent with all of your communications, and to do this, you must make image guidelines. Image guidelines are instructions that say how your communications should be written and designed, and designate what colors and fonts are to be used. When you use the same style in all your communications, whether to employees or prospects, people start to associate you with that style, and that helps people remember you.

Everybody knows about tag lines, also called slogans, and your business needs one too. Most businesses make them when just start