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Added for You - Website Submission - A SEO Specialist Shares His Secrets
Email Marketing - The Growing Trend in Direct E-mail Marketing
Direct e-mail marketing is a strategy that allows you to directly advertise your product to consumers who, at first, showed interest on you. This is a very powerful tool of marketing because it gives you a perfect view as to who and where you should market. However, this marketing instrument should be done properly should one wants to attain its maximum potential. If there is one good thing about this instrument, it’s the vulnerability of the success rate.Since you have direct respondents of your advertised product, done after carefully assessing whom to send your e-mail, the people who basically responded to your e-mail is the visible success return by the e-mail sent. This also allows the person who conducted the direct mail marketing to have a view where the e-mail got a powerful impact onto consumers and can directly control this entity on the next e-mail campaign.Here are other tips on how one can ensure the success of this marketing strategy: • Exchange Links and advertisements on other sitesWhen looking for prospective sites with which you can exchange links and ads with, make sure that these sites offer an option of direct mail marketing. Not only that t
a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
Direct e-mail marketing is a strategy that allows you to directly advertise your product to consumers who, at first, showed interest on you. This is a very powerful tool of marketing because it gives you a perfect view as to who and where you should market. However, this marketing instrument should be done properly should one wants to attain its maximum potential. If there is one good thing about this instrument, it’s the vulnerability of the success rate.Since you have direct respondents of your advertised product, done after carefully assessing whom to send your e-mail, the people who basically responded to your e-mail is the visible success return by the e-mail sent. This also allows the person who conducted the direct mail marketing to have a view where the e-mail got a powerful impact onto consumers and can directly control this entity on the next e-mail campaign.Here are other tips on how one can ensure the success of this marketing strategy: • Exchange Links and advertisements on other sitesWhen looking for prospective sites with which you can exchange links and ads with, make sure that these sites offer an option of direct mail marketing. Not only that t
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in
Structure Your Payment Offers to Sell More Products
The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy: 1. Sample It Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits. 2. Name Your Price Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase buy letting the customers choose their price. 3. Free To Try Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself. 4. Give A Little Back Offer your custome
Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?
The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy: 1. Sample It Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits. 2. Name Your Price Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase buy letting the customers choose their price. 3. Free To Try Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself. 4. Give A Little Back Offer your custome
WHAT PAGES TO SUBMIT:
At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don't discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.
Also, if I get another webmaster to link to my website, it I like to submit that page as well. I want the search engines to recognize that this resource has changed - it has a link to my website and I want the credit for it.
WHAT TO PREPARE:
For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do a double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. (http://validator.w3.org/) For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com/.
For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.
This should have:
* Your email
* Your website url
* A good title for your website
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Y
Hire Teamwork-Oriented Employees
You can use pre-employment tests, specific interview questions, realistic job previews, and role-modeling to hire employees who crave to use teamwork and collaboration.Warning: Many jobs do not need teamwork-oriented employees. Our society greatly values “teamwork.” Also, many leaders are teamwork-oriented, so they erroneously assume they should hire employees who love teamwork.So, find out which jobs in your company really require collaborative employees. Some jobs do not.For example, in our pre-employment testing research at many banks, great Tellers usually score high on a test’s Teamwork scale. But, the banks’ successful Bookkeepers score low on the pre-hire test’s Teamwork scale.Lesson to help you: Use employment tests to objectively discover which jobs truly require teamwork-oriented employees.Now, let’s delve into some terrific ways to help you hire teamwork-oriented employees.PRE-EMPLOYMENT TESTS HELP YOU HIRE TEAMWORK-ORIENTED EMPLOYEESYour fastest and lowest cost method to assess teamwork in a job applicant is pre-employment testing. Start by conducting a “Benchmarking Study” in which you test current employees. Pay special atte
my website and I want the credit for it.
You can use pre-employment tests, specific interview questions, realistic job previews, and role-modeling to hire employees who crave to use teamwork and collaboration.Warning: Many jobs do not need teamwork-oriented employees. Our society greatly values “teamwork.” Also, many leaders are teamwork-oriented, so they erroneously assume they should hire employees who love teamwork.So, find out which jobs in your company really require collaborative employees. Some jobs do not.For example, in our pre-employment testing research at many banks, great Tellers usually score high on a test’s Teamwork scale. But, the banks’ successful Bookkeepers score low on the pre-hire test’s Teamwork scale.Lesson to help you: Use employment tests to objectively discover which jobs truly require teamwork-oriented employees.Now, let’s delve into some terrific ways to help you hire teamwork-oriented employees.PRE-EMPLOYMENT TESTS HELP YOU HIRE TEAMWORK-ORIENTED EMPLOYEESYour fastest and lowest cost method to assess teamwork in a job applicant is pre-employment testing. Start by conducting a “Benchmarking Study” in which you test current employees. Pay special atte
WHAT TO PREPARE:
For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do a double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. (http://validator.w3.org/) For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com/.
For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.
This should have:
* Your email
* Your website url
* A good title for your website
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in
Business Cards Are Great Salesmen For Any Company New Or Established
Business cards are great salesmen for any company new or established. They help you advertise your business to the public.You need to plan your distribution campaign so that you everyone in the area of your premises will know that you are situated there and that you are ready to do business with them. There are endless possibilities when you distribute your cards in the busy areas around you. Think of railway stations or bus stations with people standing around waiting for transport, you could be handing them your cards so that they could be reading them while they are waiting.Shopping malls are very good places to stand around and hand out your cards. People are in a more relaxed frame of mind and more likely to be in the mood for looking around. So take the opportunity and hand out your cards. Do the same in any public place where people gather together.Try magnetising your cards by pasting a small magnet at the back of each card. These magnets can be obtained from most craft shops. There is something about a magnetised card that most people cannot resist so they will take them home and put them on the fridge for future reference. Every time they open their fridg
save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.
Business cards are great salesmen for any company new or established. They help you advertise your business to the public.You need to plan your distribution campaign so that you everyone in the area of your premises will know that you are situated there and that you are ready to do business with them. There are endless possibilities when you distribute your cards in the busy areas around you. Think of railway stations or bus stations with people standing around waiting for transport, you could be handing them your cards so that they could be reading them while they are waiting.Shopping malls are very good places to stand around and hand out your cards. People are in a more relaxed frame of mind and more likely to be in the mood for looking around. So take the opportunity and hand out your cards. Do the same in any public place where people gather together.Try magnetising your cards by pasting a small magnet at the back of each card. These magnets can be obtained from most craft shops. There is something about a magnetised card that most people cannot resist so they will take them home and put them on the fridge for future reference. Every time they open their fridg
This should have:
* Your email
* Your website url
* A good title for your website
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in
Supplement Your EBay Business with Drop Shipping Wholesalers
Drop Ship Wholesale distributors serve as the link between sellers and manufacturers. They are the ones responsible for looking after the safe transport of goods between these two parts. Any wholesale dropshipper in China review will reveal that exclusive agreements have been reached between the dropshipper and the manufacturer to deliver these products from their end, limiting overhead and mail fees. Beware though: a list of drop shipping wholesalers is not normally found on any search engine page. Very rarely do they advertise their services.NASCAR dropshippers and celebrity jewelry dropship NASCAR dropshippers and celebrity jewelry dropship services usually pair themselves up alongside the wholesaler who deals with large amounts of these products. Dropshippers may work with wholesalers that sell items in bulk rather than small, given all of the administrative costs they may face. Working through drop shipping wholesalers might even reveal a local distributor who can sell you the products at cheap prices depending on how much you buy. In many ways, networking opportunities may lead you to the drop shipper who can best do the job for you.Unfortunately, adult dropshippers and list
what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Drop Ship Wholesale distributors serve as the link between sellers and manufacturers. They are the ones responsible for looking after the safe transport of goods between these two parts. Any wholesale dropshipper in China review will reveal that exclusive agreements have been reached between the dropshipper and the manufacturer to deliver these products from their end, limiting overhead and mail fees. Beware though: a list of drop shipping wholesalers is not normally found on any search engine page. Very rarely do they advertise their services.NASCAR dropshippers and celebrity jewelry dropship NASCAR dropshippers and celebrity jewelry dropship services usually pair themselves up alongside the wholesaler who deals with large amounts of these products. Dropshippers may work with wholesalers that sell items in bulk rather than small, given all of the administrative costs they may face. Working through drop shipping wholesalers might even reveal a local distributor who can sell you the products at cheap prices depending on how much you buy. In many ways, networking opportunities may lead you to the drop shipper who can best do the job for you.Unfortunately, adult dropshippers and list
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in
Branding - Defining Yourself
A brand is a single concept that represents everything about a company. It distinguishes your products and services from the competition while adding value. Only the businesses that communicate real value in today's world of high expectations will succeed. What makes you unique?The ultimate goal of branding is to own a product category – for example, Kleenex® owns the idea of “tissues” in the mind of the general public. Branding identifies and defines the basis for all communication, from packaging to public relations. It is the personality and the soul of your company.Creating a strong brand will have a large affect on your bottom line and allow you to pull more ROI from your ad dollars. When a customer is loyal to your brand, price becomes less of issue.Elements that make up a successful brand include:Relevance: Do your potential customers think that they need your product? How does it make a positive difference in their lives – does it make their lives easier? Does it make them feel good about themselves? Does it help define who they are?Differentiation: The benefits of your products/services are unique from your competition, ie “unique selling proposition”
a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
A brand is a single concept that represents everything about a company. It distinguishes your products and services from the competition while adding value. Only the businesses that communicate real value in today's world of high expectations will succeed. What makes you unique?The ultimate goal of branding is to own a product category – for example, Kleenex® owns the idea of “tissues” in the mind of the general public. Branding identifies and defines the basis for all communication, from packaging to public relations. It is the personality and the soul of your company.Creating a strong brand will have a large affect on your bottom line and allow you to pull more ROI from your ad dollars. When a customer is loyal to your brand, price becomes less of issue.Elements that make up a successful brand include:Relevance: Do your potential customers think that they need your product? How does it make a positive difference in their lives – does it make their lives easier? Does it make them feel good about themselves? Does it help define who they are?Differentiation: The benefits of your products/services are unique from your competition, ie “unique selling proposition”
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website's Alexa rating looks. There has been some rumors that Google considers the Alexa description in its searches - so make sure it is relevant to your website as a whole and has at least one of your keywords.
You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting - and follow them closely. Make sure that you try to get listed in only one category - the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website.
After DMOZ, here are the most important list of directories to be listed in.
* Yahoo Directory website submission ($299 annual fee)
* Business.com website submission ($199 annual fee)
* Microsoft Bcentral Directory website submission ($49 annual fee)
* Best of Web website submission ($40 annual fee)
* goguides.org website submission ($40 lifetime fee)
* gimpsy.com website submission ($40 lifetime fee)
* joeant website submission ($40 lifetime fee)
* Tygo website submission ($40 lifetime fee)
* Skaffe.com website submission ($40 lifetime fee)
* wowdirectory.com website submission ($25 lifetime fee)
If you haven't used directories before - try browsing these before you fill out the form to submit your site. They are organized by category. You need to find the most relevant category to put your website before you start to fill out the form for each of these. Have a pen and paper as you browse - and write down directory paths of where you want to be.
Being in some directories just adds some good backlinks. (When another webmaster links to your website, this is considered a backlink.) Others, like Yahoo and DMOZ, tend to get some special relevance to certain search engines. After you get familiar with these well-known directories, look for niche directories that are specific to the type of business your website is about.
There are specialized directories that focus on a particular category of links. These can be valuable
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