Tags |
|
|
Links |
|
|
Added for You - Basic Terminology of SEO
Forums can be a very effective learning tool. I suggest you look for the most popular forums in your niche and read and post regularly to them. This tactic will definitely give your marketing an edge. Most of the people posting in the forums are running a similar business to yours. They may not be direct competitors, but by having products related to your niche you it is quite likely that they are experiencing similar problems to you. So read what other people marketing in your niche have to say. This will give you more insight into your niche and make you understand it better.Using forums you can regularly monitor what other marketers in your niche are doing. I can give you an example where this helped me tremendously. Previously one of my web sites which was normally getting around thirteen thousand visitors a month from search engines traffic significantly dropped. I did not know what to do. If I had hired a search engine optimization expert I would have paid thousands of dollars. I posted my problem on a search engine marketing forum and and I got very good feedback. I must have fixed about ten critical mistakes that would have affected my search engine rankings in the new Google algorithm. This sorted out my problem. In this case the forum was not directly related to my niche, but I am sure you get the idea how powerful using forums can be for information.If you are interested in internet marketing there are a lot of popular forums you can participate. Just from what you learn from forums alone could help you to grow a fifty thousand dollars a year internet busine
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not bei
If you've an eCommerce website you understand perfectly the need to generate a reliable stream of traffic to your venue. Reliable and steady traffic means reliable and steady profits. Of course, there are many factors that come into play when you are dealing with developing and then maintaining a strong traffic flow to your website. Chief amongst these considerations is gaining the trust of prospective customers or clients when it comes to your eCommerce website. Through this article, you will be provided with an overview of tactics and strategies that you can employ when it comes to gaining the trust of prospective customers or clients for your eCommerce website.Develop and Design an Appealing SiteOne of the most important steps that you will need to take in order to gain the trust of prospective customers or clients is to ensure that your eCommerce website is attractive. Consumers naturally are more inclined to put their trust in an eCommerce website that is professional in its appearance. Business is lost each and every day in cyberspace due to the unprofessional appearance of some eCommerce website venues.Testimonials can be Useful and HelpfulAnother method that you can employ to instill confidence and to gain the trust of prospective customers or clients is the inclusion of testimonials from satisfied customers or clients at your eCommerce website. History oftentimes is the best indication of future performance. Therefore, by including testimonials from satisfied customers or clients at your eCommerce website, you will be taking an important and meaningful step in gai
Adwords: This is the Pay Per Click advertising program offered by Google.
Adsense: Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.
Algorithm: The search engine program that ranks sites based on certain criteria. Google has over 100 different ranking criteria that sites need to meet.
Automated Submissions: Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services, these submissions can be viewed by the receiving party as spam.
Bid for click: A search engine under which you bid for your site to be ranked under a keyword. See Pay Per Click (PPC) and Paid Placement (PP).
Code: The background code that runs a web site. As well as HTML, this can include, JavaScript, ASP, PHP, JSP, Coldfusion and more.
Click popularity: a measure of how often a listing presented by a search engine is clicked. Some search engines and directories will rank a site higher on their results pages if the site proves to be popular among searchers.
Cloaking: also known as "stealth," involves serving a specific page to each search engine spider and a different one to human visitors. In most cases, frowned upon by search engines.
Comment tag: html code that describes or documents content. Most search engines ignore the content of comment tags.
Dead link: An Internet link which does not lead to a page or site. This usually occurs when a server is down, the page has moved, or it no longer exists.
Domain: A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.
Directory: directories are built from submissions made by website owners, and generally arrange site listings hierarchically. Yahoo! is the best known example.
Doorway page: a web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages."
Dynamic html: web pages generated on demand by data in databases or using similar technology. Can create ranking problems because a search engine's spider may not retrieve relevant content.
FFA Site: A so-called "free for all links" page, which is created for the sole purpose of compiling links. Submission software or companies that claim to submit your site to hundreds or thousands of "search engines" actually use these for most of that number. FFA sites are essentially worthless in terms of generating traffic, and links from them will count nothing towards your site's link popularity. Basically, they're a waste of time.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server.In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not bein
This article will touch on the basic skill no 4 which is the affiliate keyword research. The previous 3 articles which touch in the other 3 basic skills are important. If you have not read the other 3 article, I will encourage you to go and read the other 3 articles. This article will touch on the importance of keyword research. You will also learn where are the places that you will be able to go to do your keyword research for free.Keyword research is crucial to your success as an affiliate marketer if you depend on the search engines to generate traffic. This will be a very important step because when the search engine want to go and spider your website or the articles that you have written, they will look out for the keywords. If you can find the exact keyword that is very relevant to your niche that you are touching on and you add it to the content on your own websites, the search engine will sees your site as the place where people can find that particular information from.If you write articles and send it to the article directory, you will also want to make sure that your article’s keyword density is just nice and you put in the correct keyword. There are 3 tools which you can use to aid in your keyword research. The 3 tools are:1. WordTracker Suggestion Tool. You will be able to find it at FreeKeywords.WorkTracker.com2. Digital Point Keyword Suggestions. You will be able to find at DigitalPoint.com/tools/suggestions3. Google Adwords Keywords Tool. You will be able to find at Adwords.Google.com/select/KeywordToolExternalIn conclusion, you know the importance of
Cloaking: also known as "stealth," involves serving a specific page to each search engine spider and a different one to human visitors. In most cases, frowned upon by search engines.
Comment tag: html code that describes or documents content. Most search engines ignore the content of comment tags.
Dead link: An Internet link which does not lead to a page or site. This usually occurs when a server is down, the page has moved, or it no longer exists.
Domain: A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.
Directory: directories are built from submissions made by website owners, and generally arrange site listings hierarchically. Yahoo! is the best known example.
Doorway page: a web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages."
Dynamic html: web pages generated on demand by data in databases or using similar technology. Can create ranking problems because a search engine's spider may not retrieve relevant content.
FFA Site: A so-called "free for all links" page, which is created for the sole purpose of compiling links. Submission software or companies that claim to submit your site to hundreds or thousands of "search engines" actually use these for most of that number. FFA sites are essentially worthless in terms of generating traffic, and links from them will count nothing towards your site's link popularity. Basically, they're a waste of time.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server.In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not bei
One of my favourite all time quotes is from Henry Ford. He once said ‘Whether you think you can, or whether you think you can't: you're always right'. Just take a moment to think about that in your life and your business.We are all born with an incredibly powerful bio computer (our brain) that really does give us all unlimited potential. So why is it that certain people are far more wealthy and ‘successful' in life and in business than others? Why do some people work excessively hard and never seem to get anywhere whilst others just seem to be complete and utter money and success magnets!?Are they more intelligent? Did they go to better schools? Did they have a better start in life? Wealthy parents perhaps?There has been an immense amount of research carried out on the habits and traits of some of the most successful people in history.Let's take Colonel Sanders (KFC) as an example. There are a couple of remarkable things about this particular entrepreneurial success story. The first one being he ended up penniless at the age of 65, collecting a social security cheque for $105. He did, however, have a chicken recipe and an idea to sell this recipe under license as a franchised model. So (when most of us would settle in to retirement) he travelled around the country by car (in his white suit) and cold called prospects with his proposition. The next remarkable factor was the amount of times that he was refused before he signed his first client. He received ONE THOUSAND AND NINE ‘no's' before he heard his first ‘yes'. Six hundred franchises later he sold his interest
Doorway page: a web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages."
Dynamic html: web pages generated on demand by data in databases or using similar technology. Can create ranking problems because a search engine's spider may not retrieve relevant content.
FFA Site: A so-called "free for all links" page, which is created for the sole purpose of compiling links. Submission software or companies that claim to submit your site to hundreds or thousands of "search engines" actually use these for most of that number. FFA sites are essentially worthless in terms of generating traffic, and links from them will count nothing towards your site's link popularity. Basically, they're a waste of time.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server.In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not bei
In any form of business on the internet you need to capture the names and emails of the people who either buy from you or who are interested in your product. This is known as list building. Most people's lists are built by using a simple email capture form on their websites often giving away a free report or newsletter to entice people to subscribe to their list.Most of the different forms of list building are common knowledge for anyone who participates in internet marketing. The usual way as stated above is to give away a free eBook, report or newsletter to people who subscribe to your list.The best list to have however, is a list of paying customers. Anyone can build a list of thousands of freebie seekers quite easily but how do you know they will spend any money on your products if they are known to have opted in wanting the free stuff?Most people who sell a product ( if they are savy enough) will put an email capture on their product's thank you or download page. They may offer free updates or special bonuses for signing up from that page. Whilst you are offering something for free, you are also capturing the email of a paying customer.With the current crazy of seven dollar products sweeping the IM world, a lot of people are asking if this is devaluing their products. Personally I would rather sell a report for a dollar rather than give it away for free. This at least shows that the person who has joined your list is at least able to spend some money even if it is a small amount.A personal favourite I use to build my list of paying customers is to make people subscribe
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server.In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not bei
You’ve decided to start an Ebook business. Ebook distribution is the easy part. This doesn’t mean it is all that easy. Every time the Ebook is sent out, by FTP, email or straight download using a web browser, the ISP has to carry the burden. When you set up your account, there was a maximum amount to download within a given period of time, and exceeding that results in additional fees. It is well worth checking that carefully to ensure that you can either not hit that limit, or that your pricing scheme compensates. Additionally, if you use the low-tech option and email the books, it is surprisingly easy to be tagged as a spammer and blocked by many servers for suspicious behavior.For those who can’t write their own shopping cart software, and who don’t have a friend who can write secure shopping cart software, there are alternatives. A quick web search shows several companies willing to sell or lease their services to run your shopping cart for you. There are electronic commerce packages that include access to shopping cart software, open source and proprietary shopping cart software and free shopping cart software. Before going with the latter, investigate their service to determine where they make their money, and if this is something that will not hinder your plans.Naturally, there are a great many features in every possible combination available. Try and determine what your customers will desire, whether you expect customers to carefully look through everything you offer and select a few products or you expect customers to routinely select large segments of your line. Since you a
Home page: The main page of a Web site.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not being visible to humans. To search engines, this is spam.
IP delivery or IP-based delivery: the technique of serving a particular page in response to a page request from a specific IP address. Used in cloaking; a search engine is identified by the IP address it is using, and a page customized for that search engine is served.
Keyword: A word used to find pages when conducting a search.
Keywords: Due to abuse by many Web sites in the past, search engines have reduced the importance of the keywords meta tag when ranking a Web page for keyword relevance. Many have actually decided to not consider the keywords tag altogether. While it has reduced in significance, it is still an important meta tag to include in your Web pages.
Keyword density: Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. Keyword density is one of the most critical aspects of successful search engine optimization.
Keyword phrase: A phrase used to find pages when conducting a search.
Keyword frequency: Keyword frequency is the number of times keywords occur in the text on a given page. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case.
Keyword prominence: The general location of a keyword or phrase in relation to the overall text on that page. You'll want to make sure your important keywords appear early in your Web site copy and that they draw attention to themselves.
Keyword research: Researching the most relative and popular keywords for a given site.
Keyword Spamming: Deliberate repetition of keywords in a page by using invisible or tiny text to increase keyword density. This is banned by search engines.
Link popularity: Search engines often use link popularity as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs. Each search engine, depending on their specific algorithms, determines it differently.
Link analysis: a measure of the quality and relevance of the set of links pointing to a given site; contrast with link popularity.
Link Farms: sites created and maintained solely for the purpose of constructing links between member sites. Should be avoided as a violation of most search engines' policies; their use won't build your site's link popularity, and may result in a ranking penalty.
META refresh tag: automatically replaces the current page with a different one within the website, or possibly offsite. In general, use of refresh tags is discouraged or penalized by search engines.
META tag: html tag in the header section of a web page, intended to offer content to search engines. Among them are the keyword and description tags, but these days most true search engines de-emphasize or completely ignore META tags.
Mirror sites: Sites designed as duplicates of an original site, but are hosted on a different server. Link cloaking and doorway pages, the creation of mirror sites is a recognized spam tactic and violators will be penalized by many of the major search engines.
ODP - Open Directory Project: The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.
Outbound link: A link to a site outside of your own.
Page Rank: See also Link Popularity. A numerical rating of a site developed by Google as part of it's algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.
PPC: Pay Per Click. This is an advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.
PFI: Pay for Inclusion. This is a fee charged by a search engine to be spidered on a periodic basis to be included in the search engine results. Yahoo has a service that is a combination of PFI and PPC.
Reciprocal link: An exchange of links between two sites.
Relevancy: how closely related a particular page is to the search term requested.
Re-index: How often a search engine updates its index. Google updates its index once a mo
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/78279/added4u-Basic-Terminology-of-SEO.html">Basic Terminology of SEO</a>
BB link (for phorums):
[url=http://www.added4u.com/article/78279/added4u-Basic-Terminology-of-SEO.html]Basic Terminology of SEO[/url]
Related Articles:
Freelancers, Subcontractors, & Creative Folks: Stop Charging By the Hour & Make More Money!
The Role of Memory In Website Content and Advertising
Find Dropshippers That Charge No Membership Fees and Accept Paypal
Bookmark it:
|