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Added for You - Michelle Obama Delivers Address on Community Relations at Best Bosses Conference
Having been involved in the franchising industry I have seen a lot of well-intentioned advertisements that simply did not pull and often I would cringe when I looked at some of those ads. But it was not just our franchise company franchisees that needed help, truly it is most all small business people.We finally instituted a plan that our franchisees had to fax us a copy of their ad 24-hours prior to sending in for publication, if they did not hear back from us in 12-hours it was automatically approved. The turn around had to be fast, as we did not want our franchisees to miss a deadline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for th
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca o
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like:* A catchy headline that encourages them read more.* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together.* Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don't have training in g
Obama was selected by former Hospitals President and CEO Michael Riordan to head the organization’s Office of Community Affairs, and lead the Hospitals’ efforts to broaden its relationship with its neighborhood – Chicago’s South Side – and the city at large. As Obama said, her previous experience at the university (she was associate dean of students and later executive director for community affairs at the Hospitals) and that fact that she is a native South Sider gives her a “unique perspective of being both an insider and an outsider” to her employer.
In explaining why businesses and nonprofits alike should look at building a community relations program, Obama stressed that these types of programs are becoming more common in the U.S., with approximately 90 percent of large domestic companies investing some time, resources and funds in efforts to better relate to their communities. She also stressed that such efforts should make good business sense in addition to fulfilling the notion of being a good neighbor. This speaks to programmatic sustainability and the extent to which programs are line items in the budget. “When times are lean, when budgets are tight,” Obama said, “community relations activities are the first to go.”
The benefits for organizations that institute community relations programs include increased market visibility, strengthened brand value and enhanced reputations as good corporate citizens. The latter benefit has become increasingly important to many entities, and for good reason: A 2005 Golin Harris survey found that 40 percent of respondents take good corporate citizenship into account when making purchasing decisions. Obama said that focusing on community relations can also benefit employees by developing greater teamwork and raising the level of morale and company pride. For potential hires, such a focus can even better position a business as an employer of choice.
By definition, community relations efforts should benefit the organization’s surrounding community. Benefits here include, but are not limited to, adding new skills and energy to problem solving, supplying a source of volunteers, building better links among the business network and improving the community’s quality of services.
After taking into account the above-mentioned considerations, Obama said that the next step involves the organization integrating the community relations focus into its mission. In the Hospitals’ case, this entailed Obama and the senior management team using language from the Hospitals’ mission to create a separate but connected mission exclusively for her department, the Office of Community Affairs:
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca o
China last year became the first country ever to import more than $1 billion of American scrap, according to the newspaper American Metal Market. The demand is so high that most scrap suppliers that sell to China are looking everywhere to grab up any materials available. Copper scrap exports to China, including Hong Kong, have quintupled since 1998, and China now accounts for 70 percent of the total. China's purchases of American copper scrap last year were equal to about 40 percent of American consumption. –New York TimesOn of the biggest hurdles to selling scrap to China is the AQSIQ registration requirements. China’s General Administration of Quality Supervision, Inspection and Quaranti
In explaining why businesses and nonprofits alike should look at building a community relations program, Obama stressed that these types of programs are becoming more common in the U.S., with approximately 90 percent of large domestic companies investing some time, resources and funds in efforts to better relate to their communities. She also stressed that such efforts should make good business sense in addition to fulfilling the notion of being a good neighbor. This speaks to programmatic sustainability and the extent to which programs are line items in the budget. “When times are lean, when budgets are tight,” Obama said, “community relations activities are the first to go.”
The benefits for organizations that institute community relations programs include increased market visibility, strengthened brand value and enhanced reputations as good corporate citizens. The latter benefit has become increasingly important to many entities, and for good reason: A 2005 Golin Harris survey found that 40 percent of respondents take good corporate citizenship into account when making purchasing decisions. Obama said that focusing on community relations can also benefit employees by developing greater teamwork and raising the level of morale and company pride. For potential hires, such a focus can even better position a business as an employer of choice.
By definition, community relations efforts should benefit the organization’s surrounding community. Benefits here include, but are not limited to, adding new skills and energy to problem solving, supplying a source of volunteers, building better links among the business network and improving the community’s quality of services.
After taking into account the above-mentioned considerations, Obama said that the next step involves the organization integrating the community relations focus into its mission. In the Hospitals’ case, this entailed Obama and the senior management team using language from the Hospitals’ mission to create a separate but connected mission exclusively for her department, the Office of Community Affairs:
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca o
Of late, Outsourcing has taken the business world by storm. And why not undertake this process for any business when one can only have many advantages after undertaking this process for their business. For those who are involved with online business, they know what it takes to catch the attention of search engines and this is why they are very particular about the SEO or search engine optimization strategy that they undertake for their business. However, we also know that anyone who is in the field of online marketing is not an individual who has knowledge about all the nuances related to SEO. This is one of the major reasons why outsourcing SEO is a good option for such business undertakings.e tight,” Obama said, “community relations activities are the first to go.”
The benefits for organizations that institute community relations programs include increased market visibility, strengthened brand value and enhanced reputations as good corporate citizens. The latter benefit has become increasingly important to many entities, and for good reason: A 2005 Golin Harris survey found that 40 percent of respondents take good corporate citizenship into account when making purchasing decisions. Obama said that focusing on community relations can also benefit employees by developing greater teamwork and raising the level of morale and company pride. For potential hires, such a focus can even better position a business as an employer of choice.
By definition, community relations efforts should benefit the organization’s surrounding community. Benefits here include, but are not limited to, adding new skills and energy to problem solving, supplying a source of volunteers, building better links among the business network and improving the community’s quality of services.
After taking into account the above-mentioned considerations, Obama said that the next step involves the organization integrating the community relations focus into its mission. In the Hospitals’ case, this entailed Obama and the senior management team using language from the Hospitals’ mission to create a separate but connected mission exclusively for her department, the Office of Community Affairs:
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca o
When bidding on cleaning a building, walking through the building with the prospective client is an important part of the process. This offers you not only a chance to do a detailed site inspection, but to ask questions and get to know your prospective client and start building a relationship with that person.Here are some important questions to ask while doing the walk-through:Why are you putting the contract out for bid? Perhaps they're required to put the cleaning out to bid once per year. Or maybe they're not happy with the current contractor. Or it could be that they need to cut costs and are looking for someone that will offer a lower price.If the latter is the case, th
By definition, community relations efforts should benefit the organization’s surrounding community. Benefits here include, but are not limited to, adding new skills and energy to problem solving, supplying a source of volunteers, building better links among the business network and improving the community’s quality of services.
After taking into account the above-mentioned considerations, Obama said that the next step involves the organization integrating the community relations focus into its mission. In the Hospitals’ case, this entailed Obama and the senior management team using language from the Hospitals’ mission to create a separate but connected mission exclusively for her department, the Office of Community Affairs:
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca o
When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.Most people don’t appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, and not for expanding a business. While it’s true a classified ad is a good way to achieve the above, it is also true that classified ads can be used to launch and expand multi million pound businesses.Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. The reason is
The University of Chicago Hospitals Office of Community Affairs is committed to building strong and meaningful relationships with the surrounding community and recognizes that these relationships enhance its position at the forefront of medicine.
Tackling this issue enables the company to develop a comprehensive community relations strategy, Obama said. Steps to consider here include building top-down support, defining and knowing your community, benchmarking peers/identifying resources and defining success. For Obama and the Hospitals, this intricate, behind-the-scenes work translated into a year and a half of taking a multifaceted look at the South Side of Chicago. For instance, many people think of the South Side as a mecca of great jazz and blues music. However, that perception doesn’t even get past the 1960s – what has defined the community since then? Also, the South Side is a predominantly working-class neighborhood. Yet, as Obama explained, there are “pockets of relative affluence” within that community. These are the types of microscopic findings that organizations that are serious about implementing community relations programs must achieve.
Obama also used pictures of two very different homes to illustrate an important point: Perceptions leave powerful imprints on a community, but they can also be used as an organizational tool to approach that community. Obama explained that the dilapidated two-flat house in the first of her pictures and the beautiful, refurbished graystone in the second are across the street from one another in the same South Side neighborhood, symbolizing the area’s socioeconomic diversity. “The lens through which you choose to view your community defines the possibilities,” Obama said. “If you can only see the deficits, it’s very difficult to understand what you can do and how you can benefit as a company.”
After summarizing the community relations programming that she and the Hospitals have created and implemented – including pediatric mobile home units as well as school “Principal-For-A-Day” and community fitness programs – Obama concluded her address by showing hard numbers that indicated to the Hospitals’ lenders and donors that their outreach efforts are having a measurable impact. Case in point: The Hospitals’ roster of volunteers has doubled in the last three years, which means a higher level of preventative care in the community and, ideally, lower hospitalization rates. “We’ve gone from [the notion of] ‘community service is the right thing to do’ to ‘community service is a critical part of keeping our doors open’,” Obama said.
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