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  • Added for You - Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

    Breakthrough Money Making Secrets Revealed Review
    Breakthrough Money Making Secrets Revealed was written by Holly Mann, a mother and disabled veteran. She started internet marketing to supplement her income. After several requests she decided to write the Breakthrough Money Making Secrets Revealed ebook. This book teaches you how to successfully start an online affiliate business with little start up money. Several of the strategies mentioned are free.Here is a break down of what you will receive with Breakthrough Money Making Secrets Revealed. Chapter 1:This chapter is primarily for beginners. It explains how to pick a topic that will yield the fastest results and greatest chance of success by selecting a sub topic (niche). For example, if you are interested in cars, you might want to choose a niche on custom auto wheels.The next topic is how to obtain information for free. Holly provides links to several free websites to improve your site’s ranking. Search engine optimization basics and domain name selection are explained. I wish that I would have read this book before picking my domain name. Your domain name is very important. Most people don’t give it enough thought.H
    ) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search

    10 Nitty-Gritty Ways To Increase Your Orders
    1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies.3. Design your web site to be less confusing. Don't use a lot of graphics, links and anything that takes away from your sales message.4. Give your visitors the option of viewing your web site by autoresponder or printing it out. They might not have the time right then to look it over.5. Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange.6. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them.7. Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services.8. Persuade your visitors to like you. People buy from people they like. You could t
    You’ve got a website. You’ve put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn’t lost in the morass of dot coms.

    One of the most important is showing up in the search engines, and getting listed in the top 20 for your subject. This article covers the steps you can take within your site.

    First things first: Just like there’s no “get rich quick”, there’s also no “get listed quick” (unless you pay for it).

    Getting top listings in the search engines is an accomplishment. It gets you traffic and it gets you credibility. You can buy sponsored listings – you can’t buy credibility.

    Always Remember: Search engines base their usefulness on the quality of the results they give. You want people who are searching for your product to find your site; they want people who are searching for your product to find relevant sites. SEO (Search Engine Optimization) is all about making sure you both get what you want.

    SEO requires many steps. They pay off, but not immediately. Once you’re “spidered” you’ll see the effects of changes you make pretty quickly, but getting “spidered” (sorry to all the arachnophobes) can take awhile.

    Spidered: Search engines search sites throughout the entire World Wide Web (if that sounds a lot like Sally searching for seashells by the seashore, it’s intentional). But, to search for your site, they have to know you’re there. So, these benevolent spiders send their hairy arms searching through the Web and whatever sticks to their spindly legs they keep.

    If you create a web these spiders might want to visit, this process gets you a more desirable string on their web. You want to create a spa for spiders.

    Keywords, Keywords, Keywords

    Think about it: how do you search for something on the Internet? You put in a few words that say succinctly what you’re searching for, i.e. downtown Chicago restaurants.

    So, when you design or revamp your site, consider the keywords anyone would use to find what you offer.

    The beauty of the Internet is the ability to target niche markets. You don’t need a gazillion hits a month. You need people who are searching for YOUR product to find YOUR site. To illustrate the above example: if you search for “downtown Chicago restaurants” in Google, TheLocalTourist.com is the first listing. If you look for “Chicago Restaurants” it’s aways down the list. But that’s perfect. Because The Local Tourist only lists restaurants in downtown Chicago.

    If The Local Tourist had a high listing for Chicago Restaurants, then someone looking for a place to eat in one of the outlying neighborhoods would be disappointed, and we don’t want that.

    By focusing on your niche keywords, on your target market’s desires, you’re forced to evaluate what you have to offer and the best way to present it. When you designed your product or service, you (hopefully) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search e

    Permission-Based Email Marketing Fundamentals
    Communicating with your Clients and Prospects Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with another, perhaps talk turns more naturally to movies, books, sports or politics.You would be unlikely to appeal to your relationship-discussing friend if you were to engage in a monologue about your opinion of our current political leaders. However, if you started in with that same screed to your politics-loving friend, he or she would greet it with a smile that says "let the games begin!"The same theory applies to communicating with your customers and prospects. "One of the most important things to keep in mind when developing your campaign is relevance, says Yael Penn, Principal of Imagine Creative Marketing. "If you send a message recipients are interested in receiving, you will get their attention and your campaign will be a success. However, if your message is not relevant to their interests or current needs, they will most likely ignore it, or even worse, unsubscribe from your database and you'll never be able to communicate with them again!"
    buy credibility.

    Always Remember: Search engines base their usefulness on the quality of the results they give. You want people who are searching for your product to find your site; they want people who are searching for your product to find relevant sites. SEO (Search Engine Optimization) is all about making sure you both get what you want.

    SEO requires many steps. They pay off, but not immediately. Once you’re “spidered” you’ll see the effects of changes you make pretty quickly, but getting “spidered” (sorry to all the arachnophobes) can take awhile.

    Spidered: Search engines search sites throughout the entire World Wide Web (if that sounds a lot like Sally searching for seashells by the seashore, it’s intentional). But, to search for your site, they have to know you’re there. So, these benevolent spiders send their hairy arms searching through the Web and whatever sticks to their spindly legs they keep.

    If you create a web these spiders might want to visit, this process gets you a more desirable string on their web. You want to create a spa for spiders.

    Keywords, Keywords, Keywords

    Think about it: how do you search for something on the Internet? You put in a few words that say succinctly what you’re searching for, i.e. downtown Chicago restaurants.

    So, when you design or revamp your site, consider the keywords anyone would use to find what you offer.

    The beauty of the Internet is the ability to target niche markets. You don’t need a gazillion hits a month. You need people who are searching for YOUR product to find YOUR site. To illustrate the above example: if you search for “downtown Chicago restaurants” in Google, TheLocalTourist.com is the first listing. If you look for “Chicago Restaurants” it’s aways down the list. But that’s perfect. Because The Local Tourist only lists restaurants in downtown Chicago.

    If The Local Tourist had a high listing for Chicago Restaurants, then someone looking for a place to eat in one of the outlying neighborhoods would be disappointed, and we don’t want that.

    By focusing on your niche keywords, on your target market’s desires, you’re forced to evaluate what you have to offer and the best way to present it. When you designed your product or service, you (hopefully) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search

    Linking Strategies for Success
    It is believed by many that a reciprocal link with a website of lower page ranking than you could harm your site. In fact some senior and respected internet marketers are of the opinion that reciprocal links in general are not good for you, and that individual one way links are far better. Some have found their sites to lose visibility in Google after entering into a reciprocal linking campaign, and then reappear when the reciprocal links are deleted.Although internal links in your own site are good, do not overdo it. Excessive cross-linking will lead the spiders too merry a dance, and you are better linking from page 1 to page2, then from page 2 to page 3, and so on, with a bottom link on every page back to the home page. The more important pages can be accessed by a link from the home page, but if you have a lot of articles as content, these should be accessible only from the relevant main pages.Article marketing is an excellent way of improving your link popularity. Proper use of the author’s resource box will not only provide you with a one way link back from the article directories you submit to, but also back from every website that copi
    your site, they have to know you’re there. So, these benevolent spiders send their hairy arms searching through the Web and whatever sticks to their spindly legs they keep.

    If you create a web these spiders might want to visit, this process gets you a more desirable string on their web. You want to create a spa for spiders.

    Keywords, Keywords, Keywords

    Think about it: how do you search for something on the Internet? You put in a few words that say succinctly what you’re searching for, i.e. downtown Chicago restaurants.

    So, when you design or revamp your site, consider the keywords anyone would use to find what you offer.

    The beauty of the Internet is the ability to target niche markets. You don’t need a gazillion hits a month. You need people who are searching for YOUR product to find YOUR site. To illustrate the above example: if you search for “downtown Chicago restaurants” in Google, TheLocalTourist.com is the first listing. If you look for “Chicago Restaurants” it’s aways down the list. But that’s perfect. Because The Local Tourist only lists restaurants in downtown Chicago.

    If The Local Tourist had a high listing for Chicago Restaurants, then someone looking for a place to eat in one of the outlying neighborhoods would be disappointed, and we don’t want that.

    By focusing on your niche keywords, on your target market’s desires, you’re forced to evaluate what you have to offer and the best way to present it. When you designed your product or service, you (hopefully) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search

    Polishing Your Translation Style - Marketing Your Services
    You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself “what else is there to say about improving one’s translation style?” The answer to that, my friends, is the most important part of the message. Let’s for a moment consider our profession from the perspective of the client. You have a translation project that needs a translator. You pull out all the stops: you hit the search engines; post on translation directories; you even call in a few favours asking for a reputable professional translation service. In short, you get the “word out.” Pretty soon you have around a hundred (probably more) potential candidates. Then, based on your translation project criteria, and other priorities and considerations, you cull the list down to 10 candidates. The surviving candidates bring the exact same qualifications and benefits to the table. At this point you do an in-depth analysis on each potential candidate, and the material you have gathered on that candidate. So, here is the question: Who do you commission to take on your translation project? Part 3 of this artic
    th. You need people who are searching for YOUR product to find YOUR site. To illustrate the above example: if you search for “downtown Chicago restaurants” in Google, TheLocalTourist.com is the first listing. If you look for “Chicago Restaurants” it’s aways down the list. But that’s perfect. Because The Local Tourist only lists restaurants in downtown Chicago.

    If The Local Tourist had a high listing for Chicago Restaurants, then someone looking for a place to eat in one of the outlying neighborhoods would be disappointed, and we don’t want that.

    By focusing on your niche keywords, on your target market’s desires, you’re forced to evaluate what you have to offer and the best way to present it. When you designed your product or service, you (hopefully) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search

    Session ID's Make Ecommerce Difficult for Search Engines
    By and large, the biggest problems faced by ecommerce software is search engine visibility. The problem arises as the result of major search engines being unable to crawl the entire contents of a shopping system. A major contributor to this problem is the use of what is known as session id's.Session id's are used by ecommerce software for the purpose of tracking visitor activity, populating shopping cart contents, and other uses. A session id usually appears in the url of a product page of an ecommerce system in the form of a string of letters and/or numbers which follow an ampersand, question mark, or a short identifier string such as "sid". Examples of what a session id might look like in your address bar include the following (in these examples, the session id is denoted as abcdefg):a) www.yourstore.com/products/productid=123&=abcdefgb) www.yourstore.com/products/productid=123?=abcdefgc) www.yourstore.com/products/productid=123&sid=abcdefgA session id is a variable which is unique to to the visitor and time of the visitor's visit to the ecommerce system. The session id is a unique string of characters and is never repea
    ) had the end-user in mind. So you know what they want.

    As you’re starting out, don’t use the most popular keywords; use ones that don’t get as many searches because there won’t be as much competition. You’re just trying to establish a presence. A good resource to find the popularity of keywords is http://inventory.overture.com/d/searchinventory/suggestion/. Type in the keywords you think people would use to find your work and this tool will show you how many people have searched for it in the previous month through Overture. Google searches are approximately 12x that number.

    Scope Out Your Competition

    Go to your favorite search engines and type in your chosen keywords. Now visit the top three for each set of keywords from each search engine. Try to figure out how they got such high listings.

    An easy way to keep track of this reconnaissance work is to create a simple spreadsheet and use a different worksheet for each search term. You’ll want to have a row for each of the following:

    1. Search term

    2. Search engine

    3. Your ranking:

    a. If I’m not in the top 50, I simply write that.

    b. Add a date next to the ranking so you can track your movement up the listings

    4. Overture traffic (number of times term was searched for last month)

    5. Repeat the following 3 times, for the top 3 listings:

    a. Listing URL

    b. Title

    c. Description

    d. Keywords

    When you visit each of your competitor’s sites, you’re going to use a wonderful tool called Source Code. Copy and paste their URL into your spreadsheet, then in your browser click on View…Source. A new window opens with their HTML. (I always feel a little dirty when I do this, like I’m a voyeur or a spy, which I guess I am. That being said, it’s completely legit.)

    Now that you’re seeing all their dirty laundry, you’re going to look for their Meta Tags, which will be at the top of the code.

    Meta Tags are the code in the HTML that visitors don’t see but search engines do. They used to be the main way to get listed, but search engines have gotten smarter since abusers were loading up their tags with irrelevant keywords. They aren’t nearly as important as they used to be, but the Title and Description tags are still vital. Many search engines use the title for the listing and the description for, well, the description. If your tags are relevant to your content, they don’t hurt and do help with some.

    Find the tags for Title, Description, and Keywords. Simply look for “title”, “description” and “keyword” at the top of the source code.

    1. The title uses the main keywords potential customers use to find sites. For example, TheLocalTourist’s home page title is “Downtown Chicago Restaurants, Bars and Nightclubs, Shopping, Events, Things To Do”. This title highlights the areas of the site where I want to receive search engine rankings based on the number of searches on those terms.

    2. The description is where sites give their metaphorical “sound-byte”. The trick is to pick keywords and write a compelling, succinct description without sounding like you’re trying to use all your keywords. Gee, it sounds so easy.

    3. The keyword meta tag is simply a listing, separated by commas, of all the keywords people would use to find a site. They should be different for each page because the content is different. ONLY use keywords that represent your content. Don’t go crazy and don’t use the same ones too many times.

    Copy their tags and place them in the appropriate rows in your spreadsheet.

    Now go back to the page itself and read through it. Take note of how they use their keywords in their content. It’s a good idea to print each one.

    Finally, gather your spreadsheets and your competitor’s site print-outs and pull the keywo

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