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Added for You - The Long And Short Of It Is That These Two Sales Techniques Are The Same
We all love to be loved, and it is human nature to receive love and give love. This love that we receive and give is what makes us what we are. We have different ways of showing our affections and people perceive it differently.To feel part of something means that we are all part of a group and each person is part of different groups according to the different environments we live in. At home you might be the boss or number two but at work you are number ten or one for that matter.In each group there is a hierarchy system in place. It is natural because we need to know who and where we are and how we fit into this structure. In some structures there will be competition for the top places, like in the workplace, but in the home environment there will usually be an accepted structure where no one is competing for the other ones position.If you however are competing for a higher position your adversary is not the hierarchy system but the person who is in the position which you wish to obtain. In th
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different mat
When you are in need of getting information or a package somewhere fast then you can rely on a courier delivery messenger service to get your items there in a hurry. You can rely on most of these courier delivery messenger services to get your items there when you need them to be. You will need to do some research on the service that you choose for all your important documents.You should take your time and find the right place to deal with when it comes to a courier delivery messenger service. It is going to be a good idea to find one that has been in business for a long time. You need to find people that have dealt with these companies and can give you feedback about their service so that you can have a good idea of what you can expect.You will want to deal with a courier delivery messenger service that has caring and understanding people to work with. You will have to be able to trust the employees and their services that they offer for you. You should also make sure that they understand that y
The long copy versus short copy debate
There is the camp on the hill that say “long content is better”. They really don’t understand what they’re talking about in my opinion. What they’re doing is looking at other people’s (often good) results and making assumptions about the technique. It’s never about length of copy, it’s always about whether you have communicated your offer to your audience effectively and answered their wants and needs. That’s all. If you can do that in one line then why write a saga about it?
There are some equally ridiculous theories about short copy and using embedded links within page content to get people to move through your website and be subjected to more short pages. People mistakenly assume that if I have to scroll down a page that it’s bad from a usability perspective. Let me ask those people, when was the last time you went to a website page you were really interested in and stopped reading because you had to use the scroll bar? It simply doesn’t happen. I know we’ve measured it.
So who’s right?
To quote a line from Winston Churchill, “However beautiful the strategy, you should occasionally look at the results”. The following six tactics are used by successful marketers whom advocate writing long copy, embedded linking or a mixture of both. The main objective of these tactics is to get you to point 5 with a plan of action to begin writing your content so you can then do what Winston suggests, measure the results.
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different matt
Version 1.1What is Human Capital? Human capital is just one of an organisation’s intangible assets. It is basically all of the competencies and commitment of the people within an organisation i.e. their skills, experience, potential and capacity. Other examples of intangible assets include: brand, software, design, working methods and customer relationships. The human capital asset captures all the people oriented capabilities we need for a business to be successful.It’s important to remember, however, that individuals are only an asset insofar as they choose to invest their human capital in an organisation.Some people find the term Human Capital somewhat mechanistic, but human capital is not about describing people as economic units, rather it is a way of viewing people as critical contributors to an organisation’s success. This then throws the spotlight on how businesses invest in their human capital asset, in order for it to add value. For any commercial organisation, this is an importan
The long copy versus short copy debate
There is the camp on the hill that say “long content is better”. They really don’t understand what they’re talking about in my opinion. What they’re doing is looking at other people’s (often good) results and making assumptions about the technique. It’s never about length of copy, it’s always about whether you have communicated your offer to your audience effectively and answered their wants and needs. That’s all. If you can do that in one line then why write a saga about it?
There are some equally ridiculous theories about short copy and using embedded links within page content to get people to move through your website and be subjected to more short pages. People mistakenly assume that if I have to scroll down a page that it’s bad from a usability perspective. Let me ask those people, when was the last time you went to a website page you were really interested in and stopped reading because you had to use the scroll bar? It simply doesn’t happen. I know we’ve measured it.
So who’s right?
To quote a line from Winston Churchill, “However beautiful the strategy, you should occasionally look at the results”. The following six tactics are used by successful marketers whom advocate writing long copy, embedded linking or a mixture of both. The main objective of these tactics is to get you to point 5 with a plan of action to begin writing your content so you can then do what Winston suggests, measure the results.
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different mat
More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it’s cool to have the latest and greatest of anything.However, many of these companies fail to recognize the intangible assets. Yes, the tangible assets have been updated, but what about the employees? Has any thought or investment been put towards them? If you remodel a restaurant but provide the same average service and food quality, the customers who already gave you a second chance still won’t come back.Investing in the internal brand leverages your investment and can help ramp it up to even greater heights. The new revitalization will undoubtedly bring more customers in, so expose those customers to a new high level of outstanding service. They’ll immediately realize the new look and feel and be back more often.Marketing should be t
There are some equally ridiculous theories about short copy and using embedded links within page content to get people to move through your website and be subjected to more short pages. People mistakenly assume that if I have to scroll down a page that it’s bad from a usability perspective. Let me ask those people, when was the last time you went to a website page you were really interested in and stopped reading because you had to use the scroll bar? It simply doesn’t happen. I know we’ve measured it.
So who’s right?
To quote a line from Winston Churchill, “However beautiful the strategy, you should occasionally look at the results”. The following six tactics are used by successful marketers whom advocate writing long copy, embedded linking or a mixture of both. The main objective of these tactics is to get you to point 5 with a plan of action to begin writing your content so you can then do what Winston suggests, measure the results.
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different mat
A manager that is unfamiliar with the Axioms and the Communication Process Model is at a great disadvantage in his organisation. To be successful in communication within the work place, a manager must understand how communication works so as to prevent any misunderstanding. Once he is knowledgeable about these aspects he will be able to communicate successfully with his stakeholders and build confidence in his organisation as well as in himself.In an organization, employees typically spend up to 75% of their time in an interpersonal situation, which means that the root of a large number of organizational problems is poor communications. Effective communication is an essential component of organizational success whether it is at the interpersonal, inter-group, organizational, or external levels. The leader of an organization's knowledge of communication concepts and theories are vital in improving effective interaction within the workplace. There are five basic Axioms of Communication that are fu
So who’s right?
To quote a line from Winston Churchill, “However beautiful the strategy, you should occasionally look at the results”. The following six tactics are used by successful marketers whom advocate writing long copy, embedded linking or a mixture of both. The main objective of these tactics is to get you to point 5 with a plan of action to begin writing your content so you can then do what Winston suggests, measure the results.
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different mat
To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. This customer is the one that pays bills on time, uses you exclusively for all their business needs in your area of expertise. It is also a customer that you have an excellent working relationship. This customer knows they can rely on you for the services you specialize in and you will go out of your way to make sure that they are happy at all times. And if they are not happy, they know they can rely on you to solve the problem, fix it, and come to a win-win solution for them. This customer is the one that knows you are the best solution to their business pain.You are the one to help them through troubled times and come out on the other end making them more profitable (and you at the same time). This relationship will develop with ease and not take long periods of time to gel. This customer is the one where you can focus your energie
1) No-one sells your product or service better than you do.
The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don’t you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different matter, because they taught me everything I needed to know. As a direct marketer it’s what you need to do with each product or service, learn about the target market, the product or services features and benefits. Then you need to learn how best to communicate those benefits to the target market.
2) Target your market.
By doing this you find out how best to write for your audience. The best way I can describe this is with an example. One recent client of mine sold niche clothing for women in New York. She knew her target market was women, young fashionable women in fact. Is that going deep enough? I told her it might not be. I said that a girl in her late teens might be affected by the description of a fashionable dress in a different way to a woman in her later 20’s. So who really is the target of that dress? Who buys it? Is it the young lady persuaded by “suave chic and sophisticated for a night out on Madison Avenue” or is it the young lady persuaded by “Cool, hip and sexy, a fashion statement that screams NYC”. Work out who the people are within your target group and write your copy and content for them. Rarely does a product or service have only one specific reason to be bought by one specific type of person.
3) Define your product or service features and benefits.
A feature is tangible. It’s evidence, it’s true and not disputed by anyone. It’s the steel case on the embedded hardware, it’s the weight and size of the nebulizer, it’s the acrylic material in the dress. Features of products or services are not what you sell to the customer, you might list them, but you don’t sell them. It’s hard to sell acrylic to a young lady but you might list it so she knows she won’t be allergic to the material (or knows that she is allergic). Benefits on the other hand are what you do sell. The weight of the nebulizer (12 oz) means the product fits into your brief case, purse, diaper bag or back pack. Notice how you’d communicate with 4 audiences there, the brief case for the business man, the purse for the housewife, a diaper bag for the mother and the back pack for the outdoor traveler. Again this targets people within a target group. Asthma affects all kinds of people, so while asthma sufferers are the target marke
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