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    ughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. I
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    A number of our clients are undertaking search engine optimisation of their sites, in recognition of the fact that being highly ranked in the search engines can result in many new potential customers coming to your site.

    Visits to your site as a result of click throughs from searches are called "organic search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. I

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    ition of the fact that being highly ranked in the search engines can result in many new potential customers coming to your site.

    Visits to your site as a result of click throughs from searches are called "organic search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. I

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    ential customers coming to your site.

    Visits to your site as a result of click throughs from searches are called "organic search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. I

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    s from searches are called "organic search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. I
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    ughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. Industry studies show that organic search results are 70-80 percent more likely to generate a click through than pay per click (often called sponsored links).

    Below is a summary of what search engines are valuing more highly in determining which sites should be ranked above others:

    1. Quality, natural content.

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