new word is going around web promotion circles, trustrank. The question onThere are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on e emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question onate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question onny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on new word is going around web promotion circles, trustrank. The question on people's lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will