However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authoritie

To make a web-site work for your business - you must promote it among target audience so that potential customers can locate it conveniently and find it useful as well as easy to navigate. Many exporters make the mistake of investing total budget in web-design and leave nothing for promotion.

Your web-site, however good-looking and useful it may be, is not going to attract customers unless you work for it consciously. You must have a plan for promotion - and budget as well ! If necessary, cut down on some fancy Flash gimmicks and invest that money in web-site promotion.

Developing Plan for Web-Site Promotion

To develop promotion plan for a web-site - one first needs to identify all possible sources from where visitors may come. The core of the promotion plan is to prioritize and maximize traffic from each of these sources.

There are essentially 6 sources of traffic to a web-site

1. Direct Visitors : Those who type in your domain name and go directly to your site. Off-line advertising, word of mouth, viral marketing etc. are main drivers for this kind of web-site traffic.
2. Search Engine : Those who search for your name, product or service in a popular search engine and land-up at your web-site. This is going to be the most popular and major route, web-site visitors are likely to take.
3. Directories/Yellowpages : Those who find your company and consequently web-site from Web-based Yellowpages such as alibaba.com, vanik.com, infobanc.com, infospace.com etc. Vertical, subject oriented yellowpages (such as vanik.com, infobanc.com) are becoming increasingly popular than generalized ones like infospace.com.

   This channel usually sends high quality, serious visitors who has the potential to become customers in near future. Seriousness of the visitor is visible from the effort he/she has demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.

4. Banner/Advertisements : Those who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very effective if proper care is taken to place banner/classifieds in strategically important places.
5. Link Exchange: Those visitors who find your web-site while surfing through another web-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.
6. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

   However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authorities

   Increase Your Chances of Repeat-Funding By Staying In Touch With Grant Makers
   When a grant is approved, you should read your award letter as carefully as you did the application before you applied because the letter should outline how often the Funder expects to hear from you. Read through it and find out how many formal reports they expect from you. If you are unsure, contact them and ask. Many will ask for a mid-point and final report. Even if they don’t ask for these two reports, it is a good idea to send them a letter with a brief update about the progress of your project,
   iously. You must have a plan for promotion - and budget as well ! If necessary, cut down on some fancy Flash gimmicks and invest that money in web-site promotion.

   Developing Plan for Web-Site Promotion

   To develop promotion plan for a web-site - one first needs to identify all possible sources from where visitors may come. The core of the promotion plan is to prioritize and maximize traffic from each of these sources.

   There are essentially 6 sources of traffic to a web-site

   1. Direct Visitors : Those who type in your domain name and go directly to your site. Off-line advertising, word of mouth, viral marketing etc. are main drivers for this kind of web-site traffic.
   2. Search Engine : Those who search for your name, product or service in a popular search engine and land-up at your web-site. This is going to be the most popular and major route, web-site visitors are likely to take.
   3. Directories/Yellowpages : Those who find your company and consequently web-site from Web-based Yellowpages such as alibaba.com, vanik.com, infobanc.com, infospace.com etc. Vertical, subject oriented yellowpages (such as vanik.com, infobanc.com) are becoming increasingly popular than generalized ones like infospace.com.

      This channel usually sends high quality, serious visitors who has the potential to become customers in near future. Seriousness of the visitor is visible from the effort he/she has demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.

   4. Banner/Advertisements : Those who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very effective if proper care is taken to place banner/classifieds in strategically important places.
   5. Link Exchange: Those visitors who find your web-site while surfing through another web-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.
   6. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

      However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authoritie

      eBayer's Beware!
      If you’re an eBay seller/buyer, or have dreams of being one someday It’s important you take into account the serious headaches you may be taking on and the position you could be putting yourself into in the future!It’s not all it’s cut out to be. A serious lack of customer support and a genuine lack of concern for it’s community is more likely what you will find. Seller’s and buyers from around the world experience pains they never thought possible before joining the online giant.I
      ngine : Those who search for your name, product or service in a popular search engine and land-up at your web-site. This is going to be the most popular and major route, web-site visitors are likely to take.
   7. Directories/Yellowpages : Those who find your company and consequently web-site from Web-based Yellowpages such as alibaba.com, vanik.com, infobanc.com, infospace.com etc. Vertical, subject oriented yellowpages (such as vanik.com, infobanc.com) are becoming increasingly popular than generalized ones like infospace.com.

      This channel usually sends high quality, serious visitors who has the potential to become customers in near future. Seriousness of the visitor is visible from the effort he/she has demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.

   8. Banner/Advertisements : Those who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very effective if proper care is taken to place banner/classifieds in strategically important places.
   9. Link Exchange: Those visitors who find your web-site while surfing through another web-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.
   10. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

       However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authoritie

       DVD Wholesale List
       Are you looking for dvd wholesale list? This means that your business is based on dvd sale and you want to get the least price for the latest dvds in the market. What you actually get is when you find dvd wholesale lists is a pricelist for drop shippers who will quote you a price that covers their cost. While it is true you are getting your profit, however, this is a very marginal one.The real dvd wholesale list are difficult to find since the sources that comes through middlemen are much more
       demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.
   11. Banner/Advertisements : Those who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very effective if proper care is taken to place banner/classifieds in strategically important places.
   12. Link Exchange: Those visitors who find your web-site while surfing through another web-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.
   13. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

       However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authoritie

       5 Good Reasons to Get Out of a Career You Hate
       A lot of people don’t enjoy their work. A lot of people come to hate what they do for a living. I used to be one of them, and left it way too late to get out of what I was doing. I was off sick with stress and on a cocktail of anti-depressants when I was made redundant and hit rock bottom.I had to build myself back up piece by piece, and it was only then that I found that I could do what I really wanted to do. I don’t regret what happened because it woke me up and brought me to where I am
       /p>

   14. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

       However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authorities.

   Conclusion

   If you have a web-site - you should also have a plan to promote it. Web-site promotion plan should consider all sources of traffic, prioritize them as per available resources and present a step by step action plan. A good plan should set targets and deadlines as well as monitoring process.