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  • Added for You - Web Promotion Advice that Makes All the Difference for Your Business

    How To Create Multiple Income Streams From Your Website
    Creating multiple income streams from your website is a proven marketing strategy. An effective strategy anyone can use to earn a part-time or full-time online income. If you are not currently earning revenue from your site, you could be leaving significant amounts of cash floating in cyberspace.Significant amounts of cash that can help pay your monthly bills: your rent or mortgage, your car payments, your utility bills or even your hosting costs. Many alert webmasters are doing just that by creating multiple income s
    sic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason
    3.5 Reasons You Need To Forget About Search Engines
    Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why..1. They waste your time.Admit it - you spend hours just seeing where in the rankings you appear when you could be spending that time improving
    Even experienced marketers need web promotion advice when they transition from traditional business practices to internet marketing. Getting web promotion advice prior to writing sales copy for the web is pretty important since the web copy is actually a huge aspect of effectively promoting a website. Sure, some of the same marketing principles apply to both worlds - any type of sales copy should grab the readers' interest, hold their attention, create desire, and have a strong call to action. Anyone who engages in marketing knows those basic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason t
    Promote Your Business By Becoming A Hero
    If you own a small business and are looking for more ways to get customers through your front door, here is a way to promote your business while doing good.Before I explain, I first want to emphasize that this idea involves a charitable act that will garner both publicity and goodwill as a byproduct, provided you are truly motivated to help someone in need.But if your motives are just to promote your business, people will see through your self-serving motives in a heartbeat and you will garner nothing but a backlash of bad will
    etting web promotion advice prior to writing sales copy for the web is pretty important since the web copy is actually a huge aspect of effectively promoting a website. Sure, some of the same marketing principles apply to both worlds - any type of sales copy should grab the readers' interest, hold their attention, create desire, and have a strong call to action. Anyone who engages in marketing knows those basic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason
    Persuasive Messages: 7 Mistakes that Kill the Sale
    In 30 years of sales and public relations I've observed that communication failures are only rarely caused by some esoteric mistake. Rather, the worst and most frequent failures are caused by breaking one or more core principles. Here are the Seven Mistakes That Kill the Sale. Learn to avoid them and you will find you will get more of the results you desire. 1. FUZZY RESULT. You don't have a clear picture of the result you want the communication to produce. It's hard to persuade if you don't know ex
    f effectively promoting a website. Sure, some of the same marketing principles apply to both worlds - any type of sales copy should grab the readers' interest, hold their attention, create desire, and have a strong call to action. Anyone who engages in marketing knows those basic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason
    Small Businesses' Main Problem? They Need More Customers
    In September of 2005 our company sponsored a survey of small businesses in the service areas. The purpose of the survey was to ask the business owners, many of them franchise owners, what their significant business hurdles were. The key areas of the survey were customers, growth, technology and research, and employees.There are many things to be learned by studying the results that you can see here, and I hope you'll find them interesting and helpful. It will probably come as no surprise that the common problems facing servi
    aders' interest, hold their attention, create desire, and have a strong call to action. Anyone who engages in marketing knows those basic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason
    It Doesn't Work for You, But You Want Me To Buy It?
    When I first launched my career as a full-time professional speaker it was in the early 90s and my friends told me that I needed a computer. What I was going to use it for was still a mystery to me? I visited my local technology store and made an appointment to have the manager demonstrate this retailer’s house brand computer, a Tandy.At the time, this company that I guess once sold radios from a shack used “your technology store” in their print and broadcast advertising. It was a good positioning strategy for a national chain. Since
    sic principles. However, when it comes to internet marketing, the sales copy plays more than one role. The multiple roles are the reason that web promotion advice is needed before the web copy is written.

    Anyone who gives web promotion advice should give adequate attention to the web copy. The purposes it serves are:

    1. Advertising

    2. Sales

    3. Search engine attraction

    Now, in the "real" business world sales copy is generally just advertising. The intent of traditional sales letters and marketing materials is simply to get those who read it into a store or on the telephone where a salesperson takes over and closes sales. In the "virtual" business world

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