s to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data

In Part 1 we briefly looked at the idea of buying traffic and what kinds of traffic to avoid. We also looked at the importance of targeted traffic and how you can best use PPC to buy targeted web site traffic. In Part 2 we will look at two more strategies that are very effective in buying traffic.

2. Buy Advertising Space

Although this does not sound like an earth shattering idea, it really is widely underused and potentially a great source of traffic. Once again, if you are going to buy traffic make sure it is targeted and make sure that it is from a legitimate source and what better place than a popular website in your niche? The great thing about buying advertising space is that in most cases you can choose exactly which pages you want your ad to appear and obviously you also get to choose the website which is not the case with PPC.

Regardless of your niche, chances are that there are two or three sites that dominate the niche and they probably get the majority of the traffic. By buying ad space you can quite literally by some of their traffic off them. It is important to keep your ads sharp and interesting and only aim to get the click. Never try and sell with these ads – that is the work of your web site and not your ad. The downside is that unlike PPC, you pay regardless of whether someone clicks on your ad or not.

Always make sure that you have the possibility of testing your ads and never sign up for a long term agreement without testing the water first. Just like with PPC, test it on one site first and once it works, you can expand to similar sites to expand and increase your results. A very effective twist on this strategy is to advertise in popular Ezines – most of them get published on a website after they were first sent out which means that you effectively buy permanent ad space. Make sure you test your ad before you run it in an Ezine though as this will give you much more value for money.

3. Co-Registration

One of the most underused and probably one of the most effective ways to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data

ke sure it is targeted and make sure that it is from a legitimate source and what better place than a popular website in your niche? The great thing about buying advertising space is that in most cases you can choose exactly which pages you want your ad to appear and obviously you also get to choose the website which is not the case with PPC.

Regardless of your niche, chances are that there are two or three sites that dominate the niche and they probably get the majority of the traffic. By buying ad space you can quite literally by some of their traffic off them. It is important to keep your ads sharp and interesting and only aim to get the click. Never try and sell with these ads – that is the work of your web site and not your ad. The downside is that unlike PPC, you pay regardless of whether someone clicks on your ad or not.

Always make sure that you have the possibility of testing your ads and never sign up for a long term agreement without testing the water first. Just like with PPC, test it on one site first and once it works, you can expand to similar sites to expand and increase your results. A very effective twist on this strategy is to advertise in popular Ezines – most of them get published on a website after they were first sent out which means that you effectively buy permanent ad space. Make sure you test your ad before you run it in an Ezine though as this will give you much more value for money.

3. Co-Registration

One of the most underused and probably one of the most effective ways to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data

e you can quite literally by some of their traffic off them. It is important to keep your ads sharp and interesting and only aim to get the click. Never try and sell with these ads – that is the work of your web site and not your ad. The downside is that unlike PPC, you pay regardless of whether someone clicks on your ad or not.

Always make sure that you have the possibility of testing your ads and never sign up for a long term agreement without testing the water first. Just like with PPC, test it on one site first and once it works, you can expand to similar sites to expand and increase your results. A very effective twist on this strategy is to advertise in popular Ezines – most of them get published on a website after they were first sent out which means that you effectively buy permanent ad space. Make sure you test your ad before you run it in an Ezine though as this will give you much more value for money.

3. Co-Registration

One of the most underused and probably one of the most effective ways to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data

site first and once it works, you can expand to similar sites to expand and increase your results. A very effective twist on this strategy is to advertise in popular Ezines – most of them get published on a website after they were first sent out which means that you effectively buy permanent ad space. Make sure you test your ad before you run it in an Ezine though as this will give you much more value for money.

3. Co-Registration

One of the most underused and probably one of the most effective ways to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data

s to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd.

Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data capturing they are able to compose a profile of a person; of roughly what they are interested in and what they are likely to buy and what will appeal to them. Now, you probably won't start the next New York Times in your lifetime, but at least you have the option of getting your hands on some of their website traffic. How? With co-registration.

Co-registration services team up with these big sites and allow you to buy leads from them. Whenever people sign up to these high traffic sites, you can put your offer in front of those people who match your chosen profile. In other words you get to pick your traffic which makes it highly targeted. But the best thing about co-registration is the fact that you only pay for the leads that take you up on your offer. Co-registration works best if you are doing lead capturing and since these leads are highly targeted it converts really well and although it might not bring you masses of traffic, it will bring you a very good quality of traffic.

Just like with PPC you have to test and tweak your campaigns into profitability, but once it's profitable you can let it run itself. Start small and keep testing on small amounts of leads. This won't cost much and once you reach a profit margin that you are happy with, you can simply scale it to increase the numbers.

Although these three methods might sound like a lot of work, it really isn't. The hard work is in the testing and tweaking and even this is not very time consuming. It does however require some effort and brainpower, but the rewards are well worth it and it will continue to feed your websites with traffic for as long as you let it run.

The one thing that very few marketers factor into their traffic building strategies is the lifetime of the traffic. It's all about leverage and you want to leverage your time and effort as much as possible. Do the work once and let it keep on working for you for the rest of your life. Your time is limited. Without leverage you simply can’t make a business successful.

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