1. Write down the list of keywords that you intend to use, before you actually begin to write content for your website. Then prioritize these top keyword phrases and highlight them in the text. After you have written the first draft, you can optimize the content using various software packages available online like www.webposition.com which also give what your other competitors are using.
2. Imagine yourself in the place of the person who is making the search for your product or service. Make a list of keywords he would have used. Then do a search in some search engines using different keyword phrases. You will get to know how these search engines rank already existing websites using your keywords.
3. Do an actual ranking of the keywords you have chosen. There is a website called Overture.com where you can enter a primary word and it then gives out a list of related keyword phrases that could be used. Not only that, it also gives the number of requests for each keyword phrases that were actually used by the users in the past one month.
4. After making a list of the appropriate keywords for your website, put the best ones at the top of the list. Later, you will Search Engine Optimize the home page with one or two of the top keyword phrases. If you have more, you can optimize other pages with them. These other pages will attract searches made with your secondary keyword phrases.
5. As there are
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   actually begin to write content for your website. Then prioritize these top keyword phrases and highlight them in the text. After you have written the first draft, you can optimize the content using various software packages available online like www.webposition.com which also give what your other competitors are using.
6. Imagine yourself in the place of the person who is making the search for your product or service. Make a list of keywords he would have used. Then do a search in some search engines using different keyword phrases. You will get to know how these search engines rank already existing websites using your keywords.
7. Do an actual ranking of the keywords you have chosen. There is a website called Overture.com where you can enter a primary word and it then gives out a list of related keyword phrases that could be used. Not only that, it also gives the number of requests for each keyword phrases that were actually used by the users in the past one month.
8. After making a list of the appropriate keywords for your website, put the best ones at the top of the list. Later, you will Search Engine Optimize the home page with one or two of the top keyword phrases. If you have more, you can optimize other pages with them. These other pages will attract searches made with your secondary keyword phrases.
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   self in the place of the person who is making the search for your product or service. Make a list of keywords he would have used. Then do a search in some search engines using different keyword phrases. You will get to know how these search engines rank already existing websites using your keywords.
10. Do an actual ranking of the keywords you have chosen. There is a website called Overture.com where you can enter a primary word and it then gives out a list of related keyword phrases that could be used. Not only that, it also gives the number of requests for each keyword phrases that were actually used by the users in the past one month.
11. After making a list of the appropriate keywords for your website, put the best ones at the top of the list. Later, you will Search Engine Optimize the home page with one or two of the top keyword phrases. If you have more, you can optimize other pages with them. These other pages will attract searches made with your secondary keyword phrases.
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    rds you have chosen. There is a website called Overture.com where you can enter a primary word and it then gives out a list of related keyword phrases that could be used. Not only that, it also gives the number of requests for each keyword phrases that were actually used by the users in the past one month.
13. After making a list of the appropriate keywords for your website, put the best ones at the top of the list. Later, you will Search Engine Optimize the home page with one or two of the top keyword phrases. If you have more, you can optimize other pages with them. These other pages will attract searches made with your secondary keyword phrases.
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    e appropriate keywords for your website, put the best ones at the top of the list. Later, you will Search Engine Optimize the home page with one or two of the top keyword phrases. If you have more, you can optimize other pages with them. These other pages will attract searches made with your secondary keyword phrases.
15. As there are some keywords that are very competitive and taken over by big players, it is possible you may not figure in the top 10 rankings of the search engine listings. But being innovative you still modify the common keyword phrases and make them appear unique. If "cheap airfares" doesn't fetch you good rankings, then you can try with "inexpensive airfares" which still attracts certain web users.
16. While choosing keywords include specific Brand names along with their trademark symbol, reputed company names if you are dealing with them, common keywords and phrases and case sensitive words.

Search engine traffic driving, of course is the first open step, what must follow is the true goal conversion.