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Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don’t deliver what they promise. Not only don’t they stand behind their “guarantees” of audience numbers, but the public regards their alleged reporting with skepticism. The public is smart enough to recogni

ary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges

Four Steps to Better Performance Reviews
Direct reports—people who need direction and leadership—rely on their leaders to give them feedback and mentoring, not just management and evaluations. However, these people who most need their boss’s help frequently lack the guidance that would enable them move to the next levels of success—theirs, their team’s and the company’s. Too often leaders are not prepared or trained to conduct an appraisal that stretches performance and ensures their direct reports’ development. Instead, the appraisals become co

In this article I’m assuming that your home page is your main landing page; that is, this is the page that most people usually “land” on the first time they visit. The following is directed toward service professionals who are using their site to help build relationships with their visitors.

The most important part of this page is to immediately generate attention and interest. At minimum, that means an eye-catching headline, and a compelling 2-3 sentence statement of how you help your clients—not just what you do.

If they’re looking at graphics or animation, that’s included in the ten seconds—so if you plan on putting those elements in, make sure they don’t distract from your key message. I generally recommend to my clients that they omit the bells and whistles and needless distractions of graphics and fancy logos.

Your headline can be problem-oriented: “Retail Managers-Do you struggle with employee retention?”

Or your headline can be promise-focused: “Florists: How to make Valentine’s Day pay off for the rest of the year!”

In each of these I’ve specified a target market. Although not necessary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges

Change Management and the Psychology of Change Considered
Change Management problems at the executive level are fascinating but should never be unexpected. Why you ask? Well humans do not like change, they always move for the status quo over change when allowed to choose. Unfortunately, change is a universal constant and it will forever have to be dealt with in all aspects of the life experience you see? Change Management and the Psychology of Change needs to be considered when discussing these issues in Modern Day Corporations.Without consideration of the

most important part of this page is to immediately generate attention and interest. At minimum, that means an eye-catching headline, and a compelling 2-3 sentence statement of how you help your clients—not just what you do.

Your headline can be problem-oriented: “Retail Managers-Do you struggle with employee retention?”

Or your headline can be promise-focused: “Florists: How to make Valentine’s Day pay off for the rest of the year!”

In each of these I’ve specified a target market. Although not necessary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges

Doing Business in India
Characteristics of IndiaIndia is the other Asian country whose economy is booming (with China of course). Although it is several years behind China in its economic development, India has a development rate at least as fast as its important neighbour. Development of infrastructures is hindered by a corrupted government, but the private sector is booming.India is a completely democratic country. As a result, business practices are totally different from the rest of Asia. Busines

Your headline can be problem-oriented: “Retail Managers-Do you struggle with employee retention?”

Or your headline can be promise-focused: “Florists: How to make Valentine’s Day pay off for the rest of the year!”

In each of these I’ve specified a target market. Although not necessary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges

Can You Leverage Your Famous Brand To Launch New Products?
The age-old “branding” discussions always comes back to haunt us, don’t they? Surely, you would have encountered this argument countless times as you argue with clients about creating new brand campaigns. The clients’ view “I have a strong, reputable brand. This new product will sell really well based on my trusted brand.”Usually, when such discussions arise, it is because of the lack of understanding, or even misunderstanding of what a brand really is. Some people think that the product is the brand

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Your headline can be problem-oriented: “Retail Managers-Do you struggle with employee retention?”

Or your headline can be promise-focused: “Florists: How to make Valentine’s Day pay off for the rest of the year!”

In each of these I’ve specified a target market. Although not necessary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges

How to Sell Bonds
If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk.All banks own bonds of some sort, and they are buying them from brokers. Our primary bonds are: U.S. Treasury obligations (T-bills, T-notes, T-bonds) Government Agency Debt (GNMA) Private Agency Debt (FNMA, FHLMC, FHL

ary for your headline, if you have a clear population you market to, this technique can provide greater clarity.

After your headline, develop your 2-3 sentence opening statement. This can be in question form or a simple statement of how you help your clients. By focusing on their specific challenges, you can help visitors see your profession in a new light.

“If your dog seems to be feeling under the weather, we can provide a wellness consultation to assess underlying problems. Dogs can’t speak, but they communicate in many ways. We’ll help you figure out what’s going on.”

“Your marketing materials form the basis of your communication with prospects. And your business card is key to opening up and maintaining lines of communication. How often have you forgotten the face associated with the card, but still been intrigued by the service? We’ll help you design attractive and compelling written materials that keep your service at the forefront.”

CAPTURE

I’m a big proponent of giving away useful information that helps you establish credibility with your visitor. A common way of doing this is to offer a free report to anyone who signs up for your list. The free report is nothing new, but if done well, I think it remains one of the best ways to attract clients to your business.

I’ll discuss how to structure a free report in an upcoming article, but for your home page you want to capture the name and email of your visitor, using an attractive box above-the-fold.

If you’ve enticed the

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