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Added for You - Web Site Content is a Balancing Act
Having decided to go into business and selected a potential business idea the question arises, should you start from scratch or buy an existing business? If you are one of the few who have a completely new product or service, the decision, by definition, is made for you. For others, the choice is open.A major appeal of buying an existing business is speed - the business is a going concern - hopefully, revenue will come in from day one. There is little inconvenience: no looking for suitable premises, choosing equipment or finding new customer
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content B
Ignoring spyware and adware dangers and doing nothing, or even worse, not doing enough, is such a huge risk these days that it can be compared to living in some big crime-prone city in America and not bothering to lock your front door.If you dared to do this, most people would be right in assuming that you were some crazy lunatic. And yet that is what many people do every day when they access their sensitive files and data online, without adequate spyware and Adware protection.A useful way of being able to see just how serious the pro
Well, here’s a novel concept: DO BOTH!
It’s really not difficult to walk the tightrope if you do some research first. We all want to write compelling content that will grab a reader’s attention and hold it. But, to get any readers in the first place, you need to provide content that people actually search to find. Hate to be the one to break it to you, but if you’re an expert on a rare bird that maybe 100 people in the world have ever heard of, all the writing you do online about it will go virtually unseen.
That’s the conundrum, in a nutshell. Fortunately, there’s a pretty simple solution. It’s called keyword research. Sounds boring, doesn’t it? Well, does it perk you up a bit to learn that spending a couple of hours doing it can be the difference between having a web site that collects dust and one that collects bucks? Thought it might.
What you want to do is build a list of keywords (single words and phrases) that are closely related to the theme of your site, then write a page of content full of information about each keyword. One keyword per page.
Now, here’s the key to it all. Don’t just pull a list out of the air (or, in this case, your own brain). Why not? Because the keywords you come up with may or may NOT be words that are actually searched for at the major search engines. You need to know for sure. In fact, knowing for sure is what separates a lot of successful niche web site owners from the masses of others who scratch their heads in puzzlement when their sites get very little free traffic.
Wordtracker is a Godsend
So, how can you find out which keywords that are related to your site’s theme are searched for and which are not? Suffice to say, there are several options, but the best is a service found at wordtracker.com. These fine folks compile massive amounts of data about the words searchers at the major engines type in when they search. Then they present this data in a straightforward, easy-to-read format that you can check quickly as you build your keyword lists.
You simply go there, armed with a basic idea of which keywords to check out, and wordtracker will give you a thumbs up or thumbs down on each one by telling you how many times each keyword has been searched. It can be very eye-opening. You’ll likely discover that some of your most cherished keywords are virtually worthless from a search engine traffic standpoint. You’ll quickly learn to check your assumptions at the door when you enter wordtracker’s site!
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content Bu
How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Are:1. Individuals within a group that you can identify by the same interests and needs
That’s the conundrum, in a nutshell. Fortunately, there’s a pretty simple solution. It’s called keyword research. Sounds boring, doesn’t it? Well, does it perk you up a bit to learn that spending a couple of hours doing it can be the difference between having a web site that collects dust and one that collects bucks? Thought it might.
What you want to do is build a list of keywords (single words and phrases) that are closely related to the theme of your site, then write a page of content full of information about each keyword. One keyword per page.
Now, here’s the key to it all. Don’t just pull a list out of the air (or, in this case, your own brain). Why not? Because the keywords you come up with may or may NOT be words that are actually searched for at the major search engines. You need to know for sure. In fact, knowing for sure is what separates a lot of successful niche web site owners from the masses of others who scratch their heads in puzzlement when their sites get very little free traffic.
Wordtracker is a Godsend
So, how can you find out which keywords that are related to your site’s theme are searched for and which are not? Suffice to say, there are several options, but the best is a service found at wordtracker.com. These fine folks compile massive amounts of data about the words searchers at the major engines type in when they search. Then they present this data in a straightforward, easy-to-read format that you can check quickly as you build your keyword lists.
You simply go there, armed with a basic idea of which keywords to check out, and wordtracker will give you a thumbs up or thumbs down on each one by telling you how many times each keyword has been searched. It can be very eye-opening. You’ll likely discover that some of your most cherished keywords are virtually worthless from a search engine traffic standpoint. You’ll quickly learn to check your assumptions at the door when you enter wordtracker’s site!
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content B
People have gone a bit crazy with all the ad options available these days for earning money. While placing ads on your website can be an excellent way to bring in some extra income, you really do need to think carefully before doing so on a business website. There are a few things to consider before you load your ecommerce pages up with Adsense, Adbrite and affiliate links.The first thing you need to ask yourself is what the purpose of your ecommerce site is.
If you want to just earn money and don’t particularly care how you manage it, the
Now, here’s the key to it all. Don’t just pull a list out of the air (or, in this case, your own brain). Why not? Because the keywords you come up with may or may NOT be words that are actually searched for at the major search engines. You need to know for sure. In fact, knowing for sure is what separates a lot of successful niche web site owners from the masses of others who scratch their heads in puzzlement when their sites get very little free traffic.
Wordtracker is a Godsend
So, how can you find out which keywords that are related to your site’s theme are searched for and which are not? Suffice to say, there are several options, but the best is a service found at wordtracker.com. These fine folks compile massive amounts of data about the words searchers at the major engines type in when they search. Then they present this data in a straightforward, easy-to-read format that you can check quickly as you build your keyword lists.
You simply go there, armed with a basic idea of which keywords to check out, and wordtracker will give you a thumbs up or thumbs down on each one by telling you how many times each keyword has been searched. It can be very eye-opening. You’ll likely discover that some of your most cherished keywords are virtually worthless from a search engine traffic standpoint. You’ll quickly learn to check your assumptions at the door when you enter wordtracker’s site!
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content B
Having control of lead flow has effect upon all aspects of a company's operation. Sales remains a numbers game. Different types of lead generating mechanisms all have different close rates. You can only determine by testing, which lead generation method results in which sales numbers for you. Everyone has a different style, and resources and market conditions vary.I worked with an insulation contractor who was having to subcontract work to keep busy. He had a home show coming up, and wanted more sales than the 2 per week that he was then get
You simply go there, armed with a basic idea of which keywords to check out, and wordtracker will give you a thumbs up or thumbs down on each one by telling you how many times each keyword has been searched. It can be very eye-opening. You’ll likely discover that some of your most cherished keywords are virtually worthless from a search engine traffic standpoint. You’ll quickly learn to check your assumptions at the door when you enter wordtracker’s site!
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content B
Want to make an immediate and dramatic increase in the overall performance of your company? Try creating a set of Specific Measurable Results (SMR) for each department or functional unit.Specific Measurable Results? Of course, your sales force has them. It's safe to say there are few companies in the world that do not use sales quotas. Not only do sales people use quotas to track their output, they often have targets which measure their activity. "How many, by when" is a familiar phrase. Top sales people monitor how many calls they make to
OK, once you’ve built a working list of keywords that you now know get used a lot by searchers at the major search engines, you’ll be way ahead of most of your competitors. The only remaining step is to write some high quality, informative, useful content about each keyword in your list and post it on your site. Remember: one keyword (which can be a single word or a phrase) per page!
The Key: Great Web Site Content Built Around Keywords People Search For
If you make your content easy to read and chock full of interesting information, you’ll satisfy both elements mentioned at the beginning of this article. Your visitors will get great content, which will bring them back and convince some of them to link to your site. And, you’ll have built that content around keywords that are actually being searched for at the big engines. More searches = more traffic. It’s that simple.
You’ll have a web site that pulls in more and more free search engine traffic as you continue to add content built around your keyword list. Once on your site, your visitors will find information that interests them and, hopefully, compels them to bookmark your site, tell their friends and co-workers, and maybe even give you a link on their own sites!
That, my friends, is how you win at the web site game. As logical as this all sounds, very few of your competitors understand it, let alone actually do it. So, get to it! They’ll be eating your site’s dust while you collect all the bucks!
© John Schwartz (all rights reserved)
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