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Added for You - Branding Fiasco -- Better Be Who You Say You Are!
In our fast-paced society we all want quick results, delivery now, quick customer service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is Money!"Picture this, a website with class "A" graphics, a beautiful flash menu, video with sound and all the bells & whistles. Now imagine this beautiful website without any physical words at all. How many sales do you think it would make?Rudyard Kipling once said, "Words are, of course, the most powerful drug used by mankind." Words make us
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell
The techniques of printing have evolved constantly ever since Gutenberg invented the first printing press in the 15th century. Over the years, several new methods of printing have evolved. Digital printing as a printing technology has revolutionized printing concepts and has become the most popular method used today. The technique mainly involves reproduction of digital images on surfaces such as common paper, photographic paper, film, cloth, and plastics.Though all printed output from a computer is technical
I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another number. I am given three options. Hit 0 for operator and the disembodied voice says I have called after hours. The hours are 7am - 10-pm Monday- Fri. Eastern Standard Time.
Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have called repeatedly and punched in all the prompts until I am ready to punch someone. I am still told by a disembodied voice that the offices are closed. I try another number. This time, I reach a computer voice.
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to get someone in customer service. I have been caught in a voice mail hell with an atavistic voice. How do I talk to a person?”
Operator: “I am sorry you are having problems. You can talk to a supervisor.”
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell
Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions. However, as soon as the whistle blows, all the kids form into a big herd guided by a little checkered ball.High school soccer is an entirely different experience. The players start in the same positions as the 5-year-olds. This is where the similarity ends. The whistle blows to start the game and the playe
Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have called repeatedly and punched in all the prompts until I am ready to punch someone. I am still told by a disembodied voice that the offices are closed. I try another number. This time, I reach a computer voice.
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to get someone in customer service. I have been caught in a voice mail hell with an atavistic voice. How do I talk to a person?”
Operator: “I am sorry you are having problems. You can talk to a supervisor.”
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell
What are the 7 essential Q’s you must ask before posting an ad?In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to get someone in customer service. I have been caught in a voice mail hell with an atavistic voice. How do I talk to a person?”
Operator: “I am sorry you are having problems. You can talk to a supervisor.”
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell
Automatic Spanish translation tools are all over the Internet these days and it's easy to see how many people get the false idea that these tools can currently or in the near future will replace professional translators.Well, most people know that these free online Spanish translators are not ideal translators andien shouldn't be entrusted to translate important documents. However, there are times when these automatic Spanish translators can provide some value to you or your business, even as a translator.stand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to get someone in customer service. I have been caught in a voice mail hell with an atavistic voice. How do I talk to a person?”
Operator: “I am sorry you are having problems. You can talk to a supervisor.”
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell
Logistics management is a science of planning, organizing, and executing activities for delivering the required goods or services in the right location at the right time. Modern technologies, communication links, and control systems are essential to manage materials, services, and financial goals. In today's complex commercialized world and for military operations, logistics management is used for effective and reliable performance.Military logistics management helps to plan, innovate, distribute, and mainta
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell them.”
Me: (incredulously) “You mean the PHONE company has employees who do NOT know their first order of business is to turn on phones to answer customers!”
Supervisor: (calmly) “I am sorry. Let me give you a different number than the one you have been calling. You need to call the office for AT&T 1-800 Easy Reach.
“Easy Reach?!??!?” Who are they trying to kid! I call this “Impossible to Reach”.
Branding Lesson #1: Your name sets up an expectation. Live up to it or suffer.
There is a promise established in what we advertise and name things. Southwest Airlines had thought to create a baggage claim delivery time slogan. Then they realized that due to the configuration in a few of their terminals, to quote such a time was almost impossible. They dropped the campaign even though it would have been true in MOST of their sites.
Branding Lesson #2: Your business sets up an expectation. If you don’t deliver for yourself — how can you deliver for the customer?
A phone company that doesn’t answer the phones is a scary thought. We’d expect it of any other business, but the phone company!! If you own a paint store and your store is in sorry need of paint, what does that say? If the waiters in a restaurant cannot tell you about food on the menu because they never get to eat it, what does that say? Look at your business with critical eyes. Would you do business with you?
Branding Lesson #3: The past never counts. The present creates the brand.
It is the actual in-the-moment experience that creates a brand in a customer’s eyes. Brand is a living entity
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