Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

The important factors to understand, from a design perspective are:

1. Who buys your product / service?
2. What age group are they in?
3. What technology are they li
   What To Do Before You Start Podcasting
   Podcasting fresh content online is big business and an excellent business to start. There are some items to consider before you start your podcasting business.The first is to answer is who will be the star or host of the podcast. Should you be the star because you own the podcast? Probably not. If you look at news anchors, reporters and T.V. hosts you will notice that they are all attractive with great voice control and a wonderful voice. You need to be honest with yourself. If you are not T.V. beautiful or have a voice that frightens small children you simply don't make the cut. You may be better off by hiring outside help with broadcasting skills such as a smooth, rich voice, superior reading skills and good looks. You may have a friend who would like the exposure and will do it for free.Next, where should the podcast take place? What is the
   Web Design - Is consulting really necessary to avoid mistakes Part 2 of 10

   If you have read the first article please skip the introduction.

   Imagine this web page as the tip of a very large iceberg. What you see on screen is actually the smallest part. To be successful on the World Wide Web / Internet takes time, effort and money.

   Introduction

   Deciding to get onto the World Wide Web / Internet today has never been quicker or easier. There are so many options from “do it yourself”, Choose a pre-made template or choose from over a million Web designers ranging from the ridiculously cheap to the mega expensive.

   Most first ventures onto the Internet end in disillusionment, massive expense, or with you simply walking away the project and forgetting the whole thing.

   Why is that? The Internet is a massive beast and is built on a highly technical environment. The reality of the environment is hidden from us by friendly front-end systems; which is great as it encourages more people to use it. However, by not understanding how it all works, you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.

   This article is the second in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet. If you missed the first article, it would probably make more sense if you read that first.

   We have adopted a process of nine steps courtesy of Services Web Design

   1. Introduction
   2. Consulting
   3. Keywords
   4. Domain Naming
   5. Design
   6. Hosting
   7. Integration
   8. E-commerce
   9. SEO (Search Engine Optimization)
   10. Internet Marketing

   Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.

   Consulting

   Question: Why do I need this?

   Answer: To avoid making the same mistakes millions of others made!

   Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.

   Question: What does consulting consist of?

   Answer: Understanding what you do, who your customers are and whom you compete with!

   Basic but vital.

   For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?

   Conversely, unless prepared to become an expert, why would anyone think they could create a Website?

   Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.

   Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

   The important factors to understand, from a design perspective are:

   1. Who buys your product / service?
   2. What age group are they in?
   3. What technology are they lik
      Implementing Business Intelligence Solutions
      Organizations are increasingly becoming dependent on accurate and timely information to remain competitive in their core businesses. Real-time data marts and business intelligence solutions are focusing on getting the right information to the right person at the right time. The choice of a real-time business intelligence solution requires an analysis of your requirements so that you get the one most suited for your business.Relevant Factors:Implementation of a real-time business solution is more than just the tools or technologies associated with the solution. You have to consider:• The system must provide the required outputs while being able to refresh the data marts real-time.• A cost –benefit analysis of being able to extract real-time informationBusiness Intelligence Solution Capabilities:1. Defining Real-Time:
      mply walking away the project and forgetting the whole thing.

      Why is that? The Internet is a massive beast and is built on a highly technical environment. The reality of the environment is hidden from us by friendly front-end systems; which is great as it encourages more people to use it. However, by not understanding how it all works, you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.

      This article is the second in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet. If you missed the first article, it would probably make more sense if you read that first.

      We have adopted a process of nine steps courtesy of Services Web Design

      1. Introduction
      2. Consulting
      3. Keywords
      4. Domain Naming
      5. Design
      6. Hosting
      7. Integration
      8. E-commerce
      9. SEO (Search Engine Optimization)
      10. Internet Marketing

      Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.

      Consulting

      Question: Why do I need this?

      Answer: To avoid making the same mistakes millions of others made!

      Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.

      Question: What does consulting consist of?

      Answer: Understanding what you do, who your customers are and whom you compete with!

      Basic but vital.

      For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?

      Conversely, unless prepared to become an expert, why would anyone think they could create a Website?

      Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.

      Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

      The important factors to understand, from a design perspective are:

      1. Who buys your product / service?
      2. What age group are they in?
      3. What technology are they li
         List Building - Can You Really Quintuple Your Traffic With List Building?
         I am going to jump right out and tell you the conclusion to this article before you even read it. If you don’t like the conclusion, stop reading. You have nothing to learn.So, can you really quintuple your traffic with list building?Well, first of all – I have. That is right – I leverage my traffic into 5 times the initial traffic – and so can you.How do I do it? I guess I should start with traffic leverage. What is leverage? Leverage is when you take something, apply some intellectual effort to it, and multiple the power you can get out of something.In this case, it is list building. In this case, you can take 100 daily visitors and turn them into 500 daily visitors, using just the leverage power of traffic.So how does it work?Imagine you are getting 100 visitors per day. Now, you have two choices. You can
         ad that first.

         We have adopted a process of nine steps courtesy of Services Web Design

         1. Introduction
         2. Consulting
         3. Keywords
         4. Domain Naming
         5. Design
         6. Hosting
         7. Integration
         8. E-commerce
         9. SEO (Search Engine Optimization)
         10. Internet Marketing

         Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.

         Consulting

         Question: Why do I need this?

         Answer: To avoid making the same mistakes millions of others made!

         Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.

         Question: What does consulting consist of?

         Answer: Understanding what you do, who your customers are and whom you compete with!

         Basic but vital.

         For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?

         Conversely, unless prepared to become an expert, why would anyone think they could create a Website?

         Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.

         Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

         The important factors to understand, from a design perspective are:

         1. Who buys your product / service?
         2. What age group are they in?
         3. What technology are they li
            Boost Your Business With Blogging!
            Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:1.Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.2.A
            ntal step toward saving money over the long and indeed the short term.

            Question: What does consulting consist of?

            Answer: Understanding what you do, who your customers are and whom you compete with!

            Basic but vital.

            For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?

            Conversely, unless prepared to become an expert, why would anyone think they could create a Website?

            Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.

            Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

            The important factors to understand, from a design perspective are:

            1. Who buys your product / service?
            2. What age group are they in?
            3. What technology are they li
               The Visual Impact Of Business Correspondences
               Images transmitted through the eye give us our first impression of everything we encounter. So, a letter, a memo, an email, or any other type of correspondence gives the receiver an immediate impression from professional to unprofessional, from interesting to boring, from tasteful to gaudy, etc.Some companies require that all correspondences have a particular style and format. If yours does not, you should develop your own.When we first look at a sheet of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We perform this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece before we begin to look at it in parts. In this moment, we question: "Am I going to read this?" "Is this going to be interesting?" Then from just the "look" of the documen
               is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.

               Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.

               The important factors to understand, from a design perspective are:

               1. Who buys your product / service?
               2. What age group are they in?
               3. What technology are they likely to use?
               4. What do they look for when wanting to buy?
               5. Is your product / service “cool”, “traditional” or leading edge?
               6. Is the product service you offer a technology or a solution?
               7. Is there an established market or does the concept require “selling”?
               8. How does buyer decided when and how to buy?
               9. What are the alternatives?
               10. Are you a “new kid on the block” or a “respected authority”?
               11. Is your business into growth or are there problems ahead?
               12. What does a hot lead look like?
               13. How do you currently market yourself?
               14. What measures are in place to gauge good versus bad advertising?
               15. Is your product / service a commodity or is it a niche market?
               16. What do people pay for it?
               17. Who regulates your business?
               18. Are there any special considerations?
               19. What is the value added proposition of your company?
               20. What are your goals?
               21. Who are / could be important influencers to growing your business?
               You are probably thinking, “what has all this got to do with Website Design”?

               The answer is everything.

               If your designer is not asking these questions then beware, because what you will get may look good but probably not be what you or your business needs!

               The answers to the questions above provide an insight into your company, your business and your industry. What use is a 24-hour a day 365-day multiple-page advert on the Internet if it fails to represent your business?

               Question: So now maybe you are thinking how long does this take and how much does it cost?

               Answer: This largely depends on the Website designer.

               Allow yourself to be challenged, the deeper the pain the greater the gain! To get it right you need a partner that will want to understand your business and your goals in order to ensure that the design and messaging is correct.

               You would be right in thinking that this verges on being business consulting. To be successful it is important that the Website is engineered specifically to your business.

               What does consulting cost? There is normally a free initial consultation, at Services Web Design this is two hours. For start up or small businesses this can be enough.

               Beyond that charges will vary but will range between ?350 - ?1,100 per day.

               The result should be a working demonstration presented to the client for discussion. This demo site is a “work in progress” to evaluate the direction taken by the designer and adjusting it to the clients preferences. It is common that the demo version is discarded, but none the less necessary as part of the process.

               Things to take away from this section:

               1. The importance of planning your Website
               2. If you are serious use a professional Website designer
               3. Invest in pre-design consulting to avoid costly mistakes
               4. Set milestones and targets for your Website and review often

               The next article covers the importance of Keywords and why they are still important and necessa