Every year small business owners pour thousands of dollars hastily into web sites projects that don’t bring in more customers, don’t get people to act and do nothing for their bottom line. Like the aforementioned car and lamp, the web site doesn’t do much of anything — it just sits there. I want to make sure that doesn’t happen to you.

In creating and maintaining a web site that actually provides a good return for the company, small business owners find themselves often at a disadvantage. They don’t have time to research what makes an effective site, so they look on the Internet to see what everyone is doing – and almost everyone is doing it wrong. Not knowing where else to turn, owners haphazardly ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

1. “Visitors want to know about me and my business”

   Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

2. “The purpose of my web site is to inform visitors”

   Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connectio

   How to Write Good Emails
   You will have to design an email for each individual type of response, including the fields that need to be included. Examples of responsive emails used in an internet business include the response to an enquiry. A general enquiry should simply thank the person for making the enquiry and inform them that the matter will be attended to within 24 hours. Specific enquiries can be handled in the same way, though if the information required can be sent by email, it could be initiated by the person making the enquiry clicking a box and filling in a form on your website. This would tell the autoresponder what email to send, such as information and prices on Spanish holidays, and the name and email address to send it to.An email sent in response to an order would include the order confirmation plus other details such as
   of anything — it just sits there. I want to make sure that doesn’t happen to you.

   In creating and maintaining a web site that actually provides a good return for the company, small business owners find themselves often at a disadvantage. They don’t have time to research what makes an effective site, so they look on the Internet to see what everyone is doing – and almost everyone is doing it wrong. Not knowing where else to turn, owners haphazardly ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

   Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

   1. “Visitors want to know about me and my business”

      Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

   2. “The purpose of my web site is to inform visitors”

      Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connecti

      How To Start Your Own High - Profit Internet Business
      There have been so many success stories on the internet over the years. These internet ‘gurus’ have inspired even the not-so-computer-literate to look into starting their own six figure online empire. However, once online, even the wisest person can quickly become lost in a sea of scams and fly-by-night offers.So what are the secrets to online fortunes that practically every online ad proclaims to have (for a price)? Well first came the multiple streams of income method. This theory is tried and true and should be everyone’s long-term goal for creating wealth, whatever your business. Second, yet equally important, is the niche market theory.Niche marketing is simply a way to market products designed to fill a specific need of a customer. The best way to find a niche market is to work in reverse. Find out what
      ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

      Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

      1. “Visitors want to know about me and my business”

         Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

      2. “The purpose of my web site is to inform visitors”

         Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connecti

         How Do I Get My Domain Name Appraised?
         What’s your domain name worth?Perhaps it is better to ask how much a potential buyer would be willing to pay to acquire your domain name. If there was some interest in your domain name, you ought to, at least, have some kind of idea of its value. Generally, is the domain good or bad? If good, how good is it?If you were to visit any domain reseller sites, you will find literally thousands of ridiculous names. If you scrutinize their asking prices, it will leave you shaking your head in amazement. They run into the thousands and even millions. Names like ApeChatsWorth.com.....It would be better to let them expire or sell cheap if you can find a 'fool'.So how do you tell if you have a winning name?I know someone will be quick to say, "That’s easy. Get them appraised."Well, you could do that.
         ns of the other sites that are already out there!

         1. “Visitors want to know about me and my business”

            Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

         2. “The purpose of my web site is to inform visitors”

            Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connecti

            How to Create a Poor Publication: Six Ways to Brand Yourself as an Amateur
            Whether you’re selling a product, service or building web site traffic, creating a web-based or print publication will help build your subscriber and customer base. A well-designed, well written communication will inspire, motivate and attract repeat customers. Unfortunately, a poorly designed one can have the opposite effect. There are plenty of professional looking ebooks, magazines, newsletters and ezines available for your customers to subscribe to or purchase. Using some of the tips below will help you portray a professional image and retain a loyal audience.1. Make sure you use amateur logos and art. The first thing people see is the artwork that portrays you as a company or publication. Creating your own logo or cover may seem like a cost-saving idea, but in the long run your first impressi
            ide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

         3. “The purpose of my web site is to inform visitors”

            Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connection with them and move them along the buying process so they become a sale. This isn’t to say that information is bad, just understand that you want to provide prospects with enough information for them to conclude, “I should contact this person and see if they are a good fit for me.”

         4. “If I just get something ‘quick, easy and inexpensive’ up on the Internet, visitors will find me and the sales will start rolling in”

            Reality – This never works. There are millions of web sites on the Internet; even within your industry there are probably a number of competitors that already have web sites – so there are lots of alternatives. Busy customers aren’t going to invest time visiting a poorly designed web site. Purchasing a cheap, half-fast web site will not only cause your company to lose some credibility, it isn’t going to bring in sales. If conceptualizing and designing a web site that truly brought in a more customers and more revenue, do you think the people designing them would charge more than a few hundred dollars? Remember what your parents taught you, “You get what you pay for”, and “If it’s true good to be true (really cheap), it probably is”.

         5. “If I have a lot of information about me and my company, along with my contact information, visitors will be eager to take action and contact me to buy”

            Reality – Getting your visitors to take action isn’t mere luck. This requires a clear understanding what your clients want, why they buy and what will motivate them to take action. Remember that people buy with emotion and justify their purchase with logic. If you’re not a marketing expert, you’ll wa