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Added for You - Website Design Versus Search Engine Optimization
All bloggers want readers to post comments. Why?• Comments offer the blog both social and SEO benefits. • Comments increase the percentage of text on the page. • They increase the keywords, and hopefully, include a keyword anchored link to a webpage or blog with the same conte
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might b
Did you know you probably have a relative in Nigeria who recently was killed on a highway and you stand to inherit 20 million dollars? Or that you have won the Spanish, Irish, or Swedish lottery and can collect $142,869? Or perhaps you are owed money from the IRS from 1996 in the amount of 9,8
A client just asked me to give my opinion of a certain designer. I went to his site and looked at several sample sites they built. Nice to look at, but not for search engines. Example:
Client: Electrical services.
Keywords: Emergency, electrician, repair service, home, residential, commercial, Needham, Boston, Waltham, Wellesley, New England
You can't win these. The right way would be to put “Needham electrician” together as one key phrase and optimize a page for that. "Emergency" applies to hospitals, etc., and is useless. A simple indicator that whoever did the thinking doesn't understand SEO.
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might b
Affiliate programs is by far one of the easiest ways to make money online. It is a revenue sharing business relationship between the affiliate who agrees to promote the products or services, and the merchant who offers them. The affiliate marketer get paid through sale commission where it could
Client: Electrical services.
Keywords: Emergency, electrician, repair service, home, residential, commercial, Needham, Boston, Waltham, Wellesley, New England
You can't win these. The right way would be to put “Needham electrician” together as one key phrase and optimize a page for that. "Emergency" applies to hospitals, etc., and is useless. A simple indicator that whoever did the thinking doesn't understand SEO.
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might b
It is important to consider what Web 2.0 is all about. Basically, the new generation of the web focuses on a user interface design that is easy to use and understand. One that makes online shopping super easy and keeps customers returning. Web 2.0 also makes advertising over the web easy and as
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might b
Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might b
If you are a businessman or you think about becoming one, then you should look for reliable information about business for sale. What are your choices? You can choose from several sources of information, judging about their reliability: friends, partners, business news and Internet. Let’s analyz
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend above. Better to find the keywords you can win, THEN write and design around them. The key: niches. Better to have ten pages, each devoted to one niche, than all pages devoted to general keywords that put you #1999 on the search results. Few searchers even get to the second ten results.
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