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You are here: Home > Internet and Businesses Online > Web Design > Internet Marketing: 10 Deadly Sins of a Poorly Designed Website |
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Added for You - Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
Nonprofit Fundraising Seminars Show How To Target Donors n, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.With higher cost of living, the money some individuals had available to support non-profit organization has diminished and these organizations are seeking ways to maximize the donations to support their causes. Many nonprofit fundraising seminars are held every year to help these organizations bring in the money they need to operate. Whether it is please to individuals or requests for corporate Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and How to Write a Press Release for Your Small Business Face it. There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.Did you know that the media finds a large percentage of That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them. Website Sin # 1 – Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business? Website Sin #2 – No clear call to action. This sin dovetails on the previous one. Once you are clear on your website’s objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation. Website Sin #3 – Website does not have a means to capture visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer – hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an “ethical bribe” in exchange for their contact information. Website Sin #4 – Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you. Website Sin #5 – Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects. Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and Stop Throwing Website Profits Away ply and I highly recommend you make sure your website doesn’t commit them.Imagine 24 hours from now doubling your website's effectiveness, getting twice the sales, twice the leads, twice the sign ups, with the same amount of traffic! You can do it for free in 15 minutes just by improving your landing page conversion rate. Most people focus on traffic; however your site conversion rate can dramatically increase the bottom line and open many doors for you. Traffi Website Sin # 1 – Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business? Website Sin #2 – No clear call to action. This sin dovetails on the previous one. Once you are clear on your website’s objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation. Website Sin #3 – Website does not have a means to capture visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer – hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an “ethical bribe” in exchange for their contact information. Website Sin #4 – Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you. Website Sin #5 – Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects. Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and Questions to Ask Yourself When Starting a New Home Business real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.I love the excitement of starting up a new home based business. I enjoy trying out new ideas and approaches with the new venture. I dream the big dreams and hope to obtain some of them (if not all of them). I am sure you have those same feelings as well. Organization is imperative when starting any business. Some say that a well funded business has the best chance to sustain losses until it’s p Website Sin #3 – Website does not have a means to capture visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer – hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an “ethical bribe” in exchange for their contact information. Website Sin #4 – Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you. Website Sin #5 – Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects. Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.tever it takes here. Offer what we call an “ethical bribe” in exchange for their contact information. Website Sin #4 – Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you. Website Sin #5 – Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects. Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and How Internet Television is Killing Podcasting n, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.Do you wonder why anyone would want to record the audio of a Television program and call it Audio Television or Podcast? The answer is that some Television programmers thought their programs should benefit from more exposure and, so arranged for special radios to begin playing television programs audios for people who are interested in listening to edited audio of television programs.Au Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and focus clearly on what’s in it for your visitor. Make them feel that it’s all about them – make them feel special. Website Sin #7 - Website is inconsistent with your “Brand”. Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials). These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster. Website Sin #8 – Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for. Website Sin #9 – Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link – the worst being that you simply don’t care enough about you visitor. Website Sin #10 – Slow website. I know, it’s hard to believe but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way. © 2005 Online Marketing Muscle -- All Rights Reserved.
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