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Added for You - Eliminate Boring Web Site Copy in 5 Easy Steps
To survive today, small business owners must develop and implement an online business strategy. An online business strategy allows a small business owner to increase sales to whatever level they desire without expanding or changing their existing location.A small town doesn’t have to mean small business.There are currently 300 million customers online worldwide with the numbers increasing every day. Businesses like eBay and Amazon have helped to educate and fa
Ask Your Customers – It may sound super simple, but if you just ask your customers what they want and then give it to them, you’ll be ahead of your competitors. For example, there’s a local dentist who advertises on the radio that he offers a little pill that will put patients to sleep. While they snooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP.Do Research to Find Out What They
Now imagine president George Bush wrote your Web site copy. Which author would you prefer?
I would bet the copy written by Robin Williams would be much more entertaining and fun to read than copy written by George Bush. It's just got to be because there is no way Robin Williams' personality would not show through in his writing.
Now take a look at the copy on your Web site. Is it more George than Robin?
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't create a vision. If I tell you that "XYZ dresses are for the mature woman," you know we sell dresses, but you really can't imagine the product. Now, what if I say, "XYZ dresses are only for uninhibited women with luscio
Many operations leaders have been there, done that with re-engineering. And they report, in effect, that the process is like ringing a doorbell with a howitzer shell.Reducing costs through wholesale layoffs ostensibly tied to ultimate results provides quick hits on balance sheets, but its clumsy blows can raise hell with operations.Operational results can be achieved consistently with precision and power not when people are taken out of the organization but i
I would bet the copy written by Robin Williams would be much more entertaining and fun to read than copy written by George Bush. It's just got to be because there is no way Robin Williams' personality would not show through in his writing.
Now take a look at the copy on your Web site. Is it more George than Robin?
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't create a vision. If I tell you that "XYZ dresses are for the mature woman," you know we sell dresses, but you really can't imagine the product. Now, what if I say, "XYZ dresses are only for uninhibited women with lusci
I was at the park the other day and watched a couple kids playing hide and seek. I marveled at their diligence in finding the other children… diligence I wish I saw in my own children when it comes to cleaning their plate or picking up their toys?Do you have the same diligence when you play hide and seek with your customers?Clients make or break your business. They spend their money at your store… that money pays your bills, puts food on the table, and sends y
Now take a look at the copy on your Web site. Is it more George than Robin?
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't create a vision. If I tell you that "XYZ dresses are for the mature woman," you know we sell dresses, but you really can't imagine the product. Now, what if I say, "XYZ dresses are only for uninhibited women with lusci
Search Engine Ranking is a constant battle for web based business owners. Good search engine ranking is a must if your business is to grow and prosper. But, effective search engine ranking is becoming more difficult than ever before.One area, we as small or home based business owners can have a direct impact on our search engine rankings as well as build a vast private web is with reciprocal linking. Linking is the placing of hyperlinks from one site to another. I
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't create a vision. If I tell you that "XYZ dresses are for the mature woman," you know we sell dresses, but you really can't imagine the product. Now, what if I say, "XYZ dresses are only for uninhibited women with lusci
Actually, to just use the words ‘Payment Processor’ and ‘2Checkout’ in the same sentence is liable to get you into trouble.2Checkout is very sensitive about who they are and what type of service they provide. They do not see themselves as a ‘Payment Processor’. They are an ‘Authorized reseller/retailer’ of your products and services. So in essence, you sell your products to them and they sell it, for a 5.5% commission fee, on to someone else. The fact that the ‘someo
Use descriptive words that paint a picture for your audience. You want to engage your reader with words that encourage them to stay on your site and completely read your sales message.
Don't just describe your product, make the product appeal to your reader. Communicate with emotion by telling a story. Let your readers imagine themselves using your product or service. Let them feel powerful, sexy, successful, clever or whatever emotion it is that will sell your product or service.
People aren't so much interested in what a product does, but how it will make their life better. You want them to have that
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