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Added for You - Business Website Marketing - Don't Make These Ten Mistakes!
Have you ever met someone and instantly connected with them, feeling like you’d known them your whole life? Have you ever interviewed a potential employee and knew within a few minutes that they were your next great hire? Have you ever met someone and immediately didn’t like them? Have you ever worked with someone whom you just couldn’t warm up to?We’ve all experienced situations like these, and the reasons are based in both psychology and science. It all comes down to behavioral styles. The person you met and liked right away? It was because they were the same behavioral style as you. Looking at that person was like looking into a mirror and seeing your reflection. Therefore, you liked that person right away. The person that you didn’t care for probably had the opposite behavioral style, which may have reminded you of similar people you’ve disliked in the past, w
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have
Here's a provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of the effects of internet time is that plans are subject to change just as soon as - or perhaps even before - they are written.Along these lines of thinking, perhaps there are some items you missed. Maybe there are issues you didn't have time to consider, or even things your mind touched on, but quickly passed over to deal with more urgent and pressing events. If you are off-cycle, and on the verge of a new period, you can use this exercise ex ante, rather than ex post. To help you stimulate your neural pathways and hopef
If you're planning a website development project, be sure to keep these ten areas in mind. If you currently have a website, use these ten as a checklist and see how you measure up:
1. NOT THINKING ABOUT THE CUSTOMER
If I've said this once, I've said it a thousand times: You don't need a website. Your customers do. Build your site with them in mind. All to often businesses get too caught up in trying to list everything they do and who they are that they forget about who's visiting the site. A simple rule to follow: if it doesn't pass the "so what" plan, get rid of it.
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your ideal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a
In social bookmarking a person stores lists of internet resources that they find useful. They are often on a particular network where people with similar interests can view the lists and add their own lists. Social bookmarking sites are also a way for those who work in a particular field to network and share information with each other.There is no single way of engaging in social bookmarking. Resources are often categorized by a user defined keyword or tag. Keywords and tags are essential if you want internet search engines to pick up and rank your work or site. Most sites have a facility whereby users can search for resources through the use of a particular tag – the resources are then ranked by the number of users who have bookmarked them. Social bookmarking sites will also search for related keywords and clustered keywords. This makes a users search for a parti
1. NOT THINKING ABOUT THE CUSTOMER
If I've said this once, I've said it a thousand times: You don't need a website. Your customers do. Build your site with them in mind. All to often businesses get too caught up in trying to list everything they do and who they are that they forget about who's visiting the site. A simple rule to follow: if it doesn't pass the "so what" plan, get rid of it.
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your ideal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have
Surveys can be conducted in numerous ways: directly, by mail, by fax or by phone. Generally, you will have a better response if you ask customers to complete surveys while on your premises. Follow the guidelines below and, above all, let your customers know how you have implemented their suggestions. Eight out of ten will come back to see if you have followed their advice. Keep surveys simple and easy to read. Do not get too technical or make the survey long and boring. Ask close-ended or direct questions as much as possible. Instead of asking, for example, "What products would you like to see us add to our product line?" ask, "Of the following list, which products would you like to see in the store?" 1. Get a large sample before you tabulate results. Ten surveys won't give you an accurate representation.
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your ideal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have
Communicating with your Clients and Prospects Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with another, perhaps talk turns more naturally to movies, books, sports or politics.You would be unlikely to appeal to your relationship-discussing friend if you were to engage in a monologue about your opinion of our current political leaders. However, if you started in with that same screed to your politics-loving friend, he or she would greet it with a smile that says "let the games begin!"The same theory applies to communicating with your customers and prospects. "One of the most important things to keep in mind when developing your campaign is relevance, says Yael Penn, Principal of Imagine Creative Marketing. "If you send a message recipients are interest
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your ideal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have
There is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there. This trend is a marketing shift from text ebooks to more high valued products like multimedia online presentations and software products.In times past, many people have made tremendous fortunes online selling ebooks only. But the days of making serious money from writing your own text ebooks is now over. It is extremely difficult now to write an ebook that will net you a six figure profit. Many internet marketing experts recognized this and immediately changed their marketing battle plan. A lot of them jumped directly into the software industry to tap into the wealth of income that many
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a plan. You should have a purpose for you site and build it to match that purpose. Can the purpose change later? Of course it can. But if you try to build a site that is all things to all people, you'll end up with a site that is nothing to those that matter most - Your customers!
Here's a hint: think about your ideal employee. What would they say? What could they do? What could they handle for you in terms of communicating with your client? With that in mind, build a website that becomes your 24 hour employee.
3. YOU DON'T EVEN KNOW THEY WERE THERE
Even without a reason to return, what many sites lack is a way for visitors to tell you they visited your site to begin with. Consider this: would you build a showroom with no employees? Of course not - there would be no purpose. But, building a website with no way for the customer to interact is the same thing.
Does this mean you have to have expensive e-commerce and shoppin
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