Added for You - Business

Monster Amazon Crocs – Why Creative Brand Names Work Best
The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum -- with no context, no accompanying logo, web site or brochure copy. A group of key decision makers sit in a boardroom and toss names around in the air.

Borgeson Consulting. I'm very excited about this program! Since it is self-paced, it is very affordable - less expensive than traditional coaching by telephone, and you complete it at your own pace.

The "Brand Yourself! Coaching Program" has 10 modules, taking you through each of the essential elements of personal branding. Call (630-653-0992) or e-mail (info@BorgesonConsulting.com) to find out more about it.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You

How to Grow Your Import Business with Purchase Order Financing
Most importers have seen their businesses grow dramatically in the past years. The drop in the cost of overseas manufacturing coupled with the insatiable appetite of US consumers for more and cheaper goods has created a bonanza for the industry. Both large and small importers have seen the size of their orders - and revenues - grow dramatically. However, for any business to grow succ

When I originally published this article, there was a picture next to it of three well-known name brand products. There was Tide laundry Heinz ketchup, and Pepsi cola. Even though the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.

The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

In fact, famous people become brands: actors, professional athletes, and others define themselves using branding techniques, and then market their brand for success.

The fact is, if you don’t brand yourself, someone else will, and it probably won’t be the brand you want for yourself.

I’ve been studying personal branding for business for a while and I’m putting together a series of talks and a coaching program based on this topic.

Branding yourself is for executives, entrepreneurs, and those who aspire to be either. It will help you re-think where you have been, where you want to be, who you really are, how that fits into the marketplace, and how to market yourself for the rest of your career.<

Branding yourself helps you think of more (and better) possibilities for yourself in your career or business, while remaining true to who you really are. This is not about creating a “fake you.” It’s about digging deeper to find more business possibilities that ring true to your authenticity.

This self-branding thing can get really involved: there are a lot of steps to discovering, creating, and marketing yourself as a brand successfully. To help you out, I've created a "Brand Yourself! Coaching Program". It is a self-paced coaching program you can purchase directly from Borgeson Consulting. I'm very excited about this program! Since it is self-paced, it is very affordable - less expensive than traditional coaching by telephone, and you complete it at your own pace.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You!

Webinars - An Online Industry Buzz
Webinar is the buzz in the industry to attract prospects. One of the successful campaigns in online marketing is webinar. Introduced to educate clients more about the company and products are now a strong tool to attract new prospects and we find many online information providers cashing on promoting webinars. Just imagine, you visiting a technology website, find a link talking about

, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you were able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

In fact, famous people become brands: actors, professional athletes, and others define themselves using branding techniques, and then market their brand for success.

The fact is, if you don’t brand yourself, someone else will, and it probably won’t be the brand you want for yourself.

I’ve been studying personal branding for business for a while and I’m putting together a series of talks and a coaching program based on this topic.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You

Dangers of Credit Cards
Credit cards can be very advantageous to the smart consumer who uses them wisely by giving you credit to buy what you need without having the needed up-front cash, and letting you make payments over time. But if you are not mindful of the terms of credit cards, there can be dangers of credit cards. If you do not watch your budget and charge without having the ability to make monthly

and it probably won’t be the brand you want for yourself.

I’ve been studying personal branding for business for a while and I’m putting together a series of talks and a coaching program based on this topic.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You

Using a Translation Service
In a market full of translators, translation agencies and translation directories one is forgiven for feeling confused as to where to go and who to use. Finding a good translation service or translator is a key business decision that should not be taken lightly.The need for reputable translation agencies and translators to take out professional indemnity insurance is in itself

better) possibilities for yourself in your career or business, while remaining true to who you really are. This is not about creating a “fake you.” It’s about digging deeper to find more business possibilities that ring true to your authenticity.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You

Balance Business with Your Home Life
Every Mother's ChallengeThree mothers in Pennsylvania have successfully built their own businesses and found that they were able to balance their home life with their employment so much more easily when they started their own businesses.One of the mothers, a cake decorator, runs her own business and loves the flexibility it gives her."Cathy Reppert carefully place

Borgeson Consulting. I'm very excited about this program! Since it is self-paced, it is very affordable - less expensive than traditional coaching by telephone, and you complete it at your own pace.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You!" Contact Borgeson Consulting to find out more!

The most important thing you need to know about branding is this:

If you don't brand yourself, someone else will; and it probably won't be the brand you want!

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Most companies who have been named as a part of the options backdating scandal have to spend enormous amounts of money to resolve the issue. Here is a great primer on what the spend esimates will be.

Maximize your Success Strategies with 5 Secret Steps using Brand Identification. Your business can be successful when you promote it professionally, with highly visible Marketing Strategies that make your Brand recognizable.

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