For more about spam please read my article:

"Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

• Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

• Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

• Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites t
  A True Net Operating Income
  It is not uncommon for owners to under-report income and over-report expenses. This is especially true when it comes to filing taxes. The net operating income number is the key number in multifamily investments. This number is used to determine value, profitability, and overall strength of the multifamily unit.Net operating income is the gross income less the operating expenses. Depreciation and mortgage interest are not considered in the calculation. A different calculation will be used with consideration to proposed mortgage payments to determine a maximum loan size. This called a “Debt Service Coverage Ratio” calculation.It is typical of the industry to consider the following expenses as "operating expenses."Real Estate Taxes Property Insurance Utilities Repairs and Maintenance Janitorial Interior/Exterior Decorating (Usually applies to Apartments) ManagementToo many times I am looking at deals where the borrower has fallen in love with a particular property. The realtor has provided them with a pro forma displaying excellent cash flo
  Everyday we hear that another company goes out of business.

  When and why does a dot-com become a dot-bomb?

  After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:

  • Poor business plan. In the last years, a lot of investment capital was spent on poorly planned companies that clearly couldn't reach profitability.

  • Poor company promotion. This applies both offline and online. Two newspaper ads and word of mouth are not enough.

  • Poor financial management. Fancy offices, free food, does it ring a bell?

  • Poor Human Resources management. With lots of cash in their hands, many start-up companies hired too many people or, even worse, hired unqualified staff. The hiring of friends and relatives often returned no value on investments.

  • Errors in the company's Web site. Sometimes hundreds of errors could be found in one Web page. Yes, those Web site builders should go back to school- if they ever went to school for HTML at all.

  I'll focus my comments on the last reason:

  How Errors in the Web Site Can Affect the Company's Health

  It's clear that you can make money on the Web if you have customers. You have customers if you have viewers- "traffic" in the geek's language. And you get traffic if your site is easy to find -- near the top -- in the Search Engine Results Pages (SERPs). That's not so easy to achieve.

  First of all your site has to be indexed by the search tools: Search Engines and Web Directories.

  Although some Search Engines will eventually find your site by themselves, most of the time this only happens if somebody links to your site. In the case of a NEW site, having existing links is almost impossible. Rather than wait for links to be made, start a submission campaign.

  A big no-no is submitting a Web site using submission software. Using software of this type may be quick and easy, but some Web Directories and Search Engines do NOT accept automated submissions.

  It's true that manual submission is a time consuming process -- you'll have to read AND follow each Search Engines' submission guidelines, to effectively perform the submission – but it's a necessary step.

  Most of the defunct sites I've checked had only a modest presence and visibility in the Search Engines.

  Let's say that you submitted your site correctly, you waited a reasonable amount of time - usually few weeks – for the Search Engines to process your submission, but your site does not appear near the top in the Search Engine Results Pages.

  You're wondering why, right? Well, one or more of the following reasons might apply:

  1) Your submission was not accepted by the Search Engines. If you used spamming techniques, such as:

  • Repeating keywords in the keyword meta tag or using text in the same color as the background, some Search Engines might refuse to index your site.

  • Page redirection -- including cloaking -- or building artificial links farms can sometimes be seen as spam by some Search Engines. These links farms involve building Web pages for the sole purpose of creating links to the targeted site. For more about spam please read my article:

  "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

  Some Search Engines also have difficulty in indexing pages that use frames or Flash.

  2) Your submission was accepted, but your site is not listed in the Top 10-30. Because very few people check pages after the first 30 results, you want to be in the Top 10-30. There are many reasons why a site is not listed high.

  The most common reasons are:

  • The lack of your main keywords in the content of the page, in the Title tag and in the Description and Keyword meta tags. Ultimately it all depends of the Search Engines’ algorithm- the criteria used by the Search Engines to rank pages.

  • HTML errors. Examples include unclosed tags, unquoted attributes, improperly nested tags, missing the ALT attribute on images. Any of these will affect your site's accessibility, reducing your potential client pool.

  A Web site with HTML errors can look fine in Explorer, strange in Netscape or Opera and totally unreadable in a text browser. Although Explorer has the largest market share, an important percentage of net surfers use other browsers. Don't forget the more than 50 million people in the USA with disabilities. Many of the latter use text/voice browsers.

  Other Types of Errors in Web Sites

  Proper HTML coding is very important but the structure and the layout of the pages are equally important. I saw sites without ANY way to contact the company: no email address, no "contact page". I saw sites so crowded that it was almost impossible to find my way around. I saw sites with ugly color schemes. I saw a site so "heavy" that it took nearly three minutes to download the Home Page.

  According to statistics, users have very limited patience when it comes to loading a page. If after eight seconds they cannot see the page, they leave. And we all know what that means or the success of a Web site.

  I not only saw all those errors in sites that are now gone but I also found them in sites that are still alive, including, incredibly, some Fortune 500 companies' Web sites.

  So Do We Dot-Com or Not?

  The answer is a resounding YES! But with one condition, learn from your predecessors.

  How can a dot-com become profitable? I don't pretend to know ALL the answers. If I did, I would be millionaire by now.

  Advice for Forming and Managing Your Company:

  • Develop a sound business plan, with clear, credible ways to get to profitability. Venture capitalists are much more cautious than a few years ago. They invest less and are more selective in this risky business. They want value returned for their money. After all, statistics show that 9 out of 10 startups fail.

  • Handle your money wisely. Enough said.

  • Hire only the people you REALLY need and be sure ALL of them are professionals.

  Advice Regarding the Web Site that Supports Your Company:

  • Do the right thing when you prepare the Web site. Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.

  • Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

  • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

  For more about spam please read my article:

  "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

  • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

  • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

  Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

  • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites to
    Tips and Tricks To Getting Top Money for your Domain Names
    Would you like to be that lucky person who sells their domain for thousands or even a million dollars? It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and selling them. Now that the Internet Boom is behind us, valuable names expire everyday. The best way to find these domains is to use services on the Internet such as DomainsBot to weed out the bad names. Or just check out Hot Lists on sites like Namewinner or Pool.So what makes a "good" domain name? Usually short, single word domains and 2-3 letter .coms, .nets, and .orgs are the best. The more specific the better. These can be hard to come by but when you find them, you can almost guarantee that you can make good money from them. Once you have purchased a nice domain name, get a good appraisal of the name to get an idea of the possible worth (see AppraisalBlast.com). In order to sell your newly appraised name, you have to find a buyer. Here are your basic options for selling your domain name in a nutshell:1. Sell it on EbayThis is the easiest and quick
    nks to your site. In the case of a NEW site, having existing links is almost impossible. Rather than wait for links to be made, start a submission campaign.

    A big no-no is submitting a Web site using submission software. Using software of this type may be quick and easy, but some Web Directories and Search Engines do NOT accept automated submissions.

    It's true that manual submission is a time consuming process -- you'll have to read AND follow each Search Engines' submission guidelines, to effectively perform the submission – but it's a necessary step.

    Most of the defunct sites I've checked had only a modest presence and visibility in the Search Engines.

    Let's say that you submitted your site correctly, you waited a reasonable amount of time - usually few weeks – for the Search Engines to process your submission, but your site does not appear near the top in the Search Engine Results Pages.

    You're wondering why, right? Well, one or more of the following reasons might apply:

    1) Your submission was not accepted by the Search Engines. If you used spamming techniques, such as:

    • Repeating keywords in the keyword meta tag or using text in the same color as the background, some Search Engines might refuse to index your site.

    • Page redirection -- including cloaking -- or building artificial links farms can sometimes be seen as spam by some Search Engines. These links farms involve building Web pages for the sole purpose of creating links to the targeted site. For more about spam please read my article:

    "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

    Some Search Engines also have difficulty in indexing pages that use frames or Flash.

    2) Your submission was accepted, but your site is not listed in the Top 10-30. Because very few people check pages after the first 30 results, you want to be in the Top 10-30. There are many reasons why a site is not listed high.

    The most common reasons are:

    • The lack of your main keywords in the content of the page, in the Title tag and in the Description and Keyword meta tags. Ultimately it all depends of the Search Engines’ algorithm- the criteria used by the Search Engines to rank pages.

    • HTML errors. Examples include unclosed tags, unquoted attributes, improperly nested tags, missing the ALT attribute on images. Any of these will affect your site's accessibility, reducing your potential client pool.

    A Web site with HTML errors can look fine in Explorer, strange in Netscape or Opera and totally unreadable in a text browser. Although Explorer has the largest market share, an important percentage of net surfers use other browsers. Don't forget the more than 50 million people in the USA with disabilities. Many of the latter use text/voice browsers.

    Other Types of Errors in Web Sites

    Proper HTML coding is very important but the structure and the layout of the pages are equally important. I saw sites without ANY way to contact the company: no email address, no "contact page". I saw sites so crowded that it was almost impossible to find my way around. I saw sites with ugly color schemes. I saw a site so "heavy" that it took nearly three minutes to download the Home Page.

    According to statistics, users have very limited patience when it comes to loading a page. If after eight seconds they cannot see the page, they leave. And we all know what that means or the success of a Web site.

    I not only saw all those errors in sites that are now gone but I also found them in sites that are still alive, including, incredibly, some Fortune 500 companies' Web sites.

    So Do We Dot-Com or Not?

    The answer is a resounding YES! But with one condition, learn from your predecessors.

    How can a dot-com become profitable? I don't pretend to know ALL the answers. If I did, I would be millionaire by now.

    Advice for Forming and Managing Your Company:

    • Develop a sound business plan, with clear, credible ways to get to profitability. Venture capitalists are much more cautious than a few years ago. They invest less and are more selective in this risky business. They want value returned for their money. After all, statistics show that 9 out of 10 startups fail.

    • Handle your money wisely. Enough said.

    • Hire only the people you REALLY need and be sure ALL of them are professionals.

    Advice Regarding the Web Site that Supports Your Company:

    • Do the right thing when you prepare the Web site. Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.

    • Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

    • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

    For more about spam please read my article:

    "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

    • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

    • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

    Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

    • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites t
      Recently Rejected? Turn It To Your Advantage
      Rejection. All of us have experienced it at some point in our lives. It never feels good. Call it what you want, but accept the fact that ultimately you lost. You were not selected. I particularly like the synonym “spurned.” That really makes you feel great, doesn't it? Got any rocks laying around that you can craw under?So you have been rejected. Now what? How can you turn this into something positive?I recently was courted to speak at an upcoming conference. I jumped though all the proverbial hoops and was excited about the opportunity. Then guess what happened? I was uninvited. Yes, my ego was dented. After all, they wanted me. They courted me. Something queered the deal. Was it that they didn't want to pay my fee after they offered me an honorarium? I guess I won’t know. I spent about five minutes feeling sorry for myself and trying to determine the perfect plot to get "even." Then I felt better and was back in the real world.This wasn't the first time I have been uninvited. The secret is that if you are uninvited (rejected, spurned) you need to learn
      ticles.html" target="_new">http://www.web-design-in-new-york.com/articles.html ]

      Some Search Engines also have difficulty in indexing pages that use frames or Flash.

      2) Your submission was accepted, but your site is not listed in the Top 10-30. Because very few people check pages after the first 30 results, you want to be in the Top 10-30. There are many reasons why a site is not listed high.

      The most common reasons are:

      • The lack of your main keywords in the content of the page, in the Title tag and in the Description and Keyword meta tags. Ultimately it all depends of the Search Engines’ algorithm- the criteria used by the Search Engines to rank pages.

      • HTML errors. Examples include unclosed tags, unquoted attributes, improperly nested tags, missing the ALT attribute on images. Any of these will affect your site's accessibility, reducing your potential client pool.

      A Web site with HTML errors can look fine in Explorer, strange in Netscape or Opera and totally unreadable in a text browser. Although Explorer has the largest market share, an important percentage of net surfers use other browsers. Don't forget the more than 50 million people in the USA with disabilities. Many of the latter use text/voice browsers.

      Other Types of Errors in Web Sites

      Proper HTML coding is very important but the structure and the layout of the pages are equally important. I saw sites without ANY way to contact the company: no email address, no "contact page". I saw sites so crowded that it was almost impossible to find my way around. I saw sites with ugly color schemes. I saw a site so "heavy" that it took nearly three minutes to download the Home Page.

      According to statistics, users have very limited patience when it comes to loading a page. If after eight seconds they cannot see the page, they leave. And we all know what that means or the success of a Web site.

      I not only saw all those errors in sites that are now gone but I also found them in sites that are still alive, including, incredibly, some Fortune 500 companies' Web sites.

      So Do We Dot-Com or Not?

      The answer is a resounding YES! But with one condition, learn from your predecessors.

      How can a dot-com become profitable? I don't pretend to know ALL the answers. If I did, I would be millionaire by now.

      Advice for Forming and Managing Your Company:

      • Develop a sound business plan, with clear, credible ways to get to profitability. Venture capitalists are much more cautious than a few years ago. They invest less and are more selective in this risky business. They want value returned for their money. After all, statistics show that 9 out of 10 startups fail.

      • Handle your money wisely. Enough said.

      • Hire only the people you REALLY need and be sure ALL of them are professionals.

      Advice Regarding the Web Site that Supports Your Company:

      • Do the right thing when you prepare the Web site. Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.

      • Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

      • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

      For more about spam please read my article:

      "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

      • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

      • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

      Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

      • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites t
        Repetition and Exposure Are Keys to Success in Business Marketing
        Many marketing consultants and experts debate on the number of impressions in the consumer or customer's mind that it takes for your business marketing message to stick.These consultants, marketing book authors and experts also argue often over which market methods to use and what is the best marketing method for each and every single industry, region and type of business there is. You can see why there is so much disagreement amongst them all can’t you? There are so many variable to choose from.Some marketing experts believe that your future customers or clientele need to be exposed to 8-15 times and that your marketing message needs to be consistent. Others say concentrate on 3-5 exposures to everyone and target more for those who you feel might be your best future customers who will buy the most of your products and or services.Either way it will be difficult for you to find any one who professes to be a marketing expert, is involved in marketing a company or is currently a consult who would disagree the more you focus on your target market the better you message will be impre
        nearly three minutes to download the Home Page.

        According to statistics, users have very limited patience when it comes to loading a page. If after eight seconds they cannot see the page, they leave. And we all know what that means or the success of a Web site.

        I not only saw all those errors in sites that are now gone but I also found them in sites that are still alive, including, incredibly, some Fortune 500 companies' Web sites.

        So Do We Dot-Com or Not?

        The answer is a resounding YES! But with one condition, learn from your predecessors.

        How can a dot-com become profitable? I don't pretend to know ALL the answers. If I did, I would be millionaire by now.

        Advice for Forming and Managing Your Company:

        • Develop a sound business plan, with clear, credible ways to get to profitability. Venture capitalists are much more cautious than a few years ago. They invest less and are more selective in this risky business. They want value returned for their money. After all, statistics show that 9 out of 10 startups fail.

        • Handle your money wisely. Enough said.

        • Hire only the people you REALLY need and be sure ALL of them are professionals.

        Advice Regarding the Web Site that Supports Your Company:

        • Do the right thing when you prepare the Web site. Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.

        • Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

        • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

        For more about spam please read my article:

        "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

        • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

        • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

        Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

        • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites t
          Outsourcing Your Web Marketing
          The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. So, what should you look for in a consultant, and what guarantees can you expect? Choosing The Consultant The consultant should ask a lot of questions about your business and your objectives. They need to be very clear about the specific goals of your site. Do you want as many visitors as possible (as in: "We get millions of hits on our Web site"), or are you more interested in attracting qualified leads? Are you selling products? Are you looking for new customers, sign-ups for your newsletter or events, media coverage, etc. It's possible that there could be different markets for each of your objectives. The consultant should show that they clearly understand the demographics of the audience you want to attract. This includes whether your markets are currently online, whether they are comfortable u
          nd it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.

        • Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.

        For more about spam please read my article:

        "Search Engine Spamming Sucks!" [ http://www.web-design-in-new-york.com/articles.html ]

        • Avoid gizmos: JavaScripts, Flash or frames. Bells and whistles will NEVER help your page' ranking. In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!

        • Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, if the site doesn't grab viewer's interest, he will leave – you guessed it -- to your competitors' sites.

        Also, use the Title tag, the Keyword and Description meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.

        • Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites to ask them to include a link to your site. Yes, it takes time, but it's worth it.

        So, let's see: do we dot-com or not? You bet we do! There are tremendous opportunities on the Internet. Find your niche, follow the rules, work hard and you'll make it.

        It will not be easy but if you believe in your dream and set realistic expectations, you'll be successful.

        Good luck!